About the Guest

José Santiago is a sow production supervisor leading teams with Tosh Pork, LLC based in Henry, Tennessee.  José has had extensive experience throughout many segments of the pork industry which has positioned him to excel in production management and José’s teams routinely lead the industry in sow productivity, pig quality, and pig care.

Although José’s strengths in pig production are evident, his true passions are rooted in the people who care for those pigs.  José believes in the value that all members of a team can contribute and encourage and develop his people to be as successful as possible. On his free time José is the Youth director for Holy Cross Catholic Church as well as the baseball coach for the Henry County Middle School team.  José currently resides in Paris, Tennessee with his lovely wife, Jaryssel and their two outstanding children, José (20 years old) and Angelica (18 years old).

What can you expect to learn from this episode of Popular Pig?

• Why swine production is really a people business first—and pigs come second when it comes to success.
• How great leaders build trust by showing up, listening, and giving their teams the tools and “why” behind the work.
• Why fear of failure “holds teams back and how creating a culture where it’s okay to try (and miss) helps people get better.
• How to better coach your team by understanding strengths, avoiding knee-jerk reactions, and putting people in roles where they can win.
• Jose’s “Golden Nugget”

About the Guests

Joseph Galasso Jr. is a seasoned C-suite executive with over 40 years in food protein sales, operations, business development, and biosecurity technologies tailored for livestock and swine operations. As Chief Operating Officer at WT Associates and WT BIO-TECH, he leads commercialization of mortality management systems—including EPA-compliant incinerators, anaerobic digestion like KLEENPAS BioGestor, and aqueous ozone/nanobubble solutions—for large-scale beef and pork processing facilities in Iowa. His expertise spans pioneering green chemistry biosecurity for clients like Walt Disney and Wynn Resorts, full P&L management of 12M+ lb protein lines, and regulatory navigation (USDA FSIS, EPA, DNR), making him a key contributor to the protein industry.

Kit Thomas Laramore was born in 1953 in Gillette, Wyoming, and grew up attending school first at a family ranch and later in Gillette. He pursued higher education initially in vocal performance and then in Agricultural Business, graduating from the University of Wyoming in 1978. After college, he worked in trades and construction before focusing on ranching and cattle operations, eventually moving into the beef meat business. Laramore attended a one-room schoolhouse taught by his mother, completed his primary and secondary education in Gillette, and studied vocal performance and agricultural business at universities in Utah and Wyoming. During college, he worked as an electrician earning substantial wages and post-graduation chose to build houses during a coal mining boom, becoming a general contractor for over 130 structures in six years.

What can you expect to learn from this episode of Popular Pig?

• You will learn how a vertically integrated system can connect livestock production directly to processing and distribution.
• You will understand why smaller regional plants can improve access to processing and support local producers.
• You will learn how genetics and production choices impact meat quality, animal welfare, and efficiency.
• You will hear how workforce housing, training, and community investment can support long term rural development.
• You will learn the key risks in launching a facility like this and how planning addresses capital, labor, and food safety.

About the Guests

Daniel Linhares, DVM, MBA, PhD –  Professor & Director of Graduate Education at the Iowa State University College of Veterinary Medicine. Worked for 8 years as a practicing veterinarian, technical services, and health assurance; now he is dedicated to training MSc and PhD students as part of the ISU fieldepi team, working with swine producers and health professionals in the US and abroad.

Edison Magalhães, DVM, MBA, MSc, PhD  – Assistant Professor in the Department of Animal Science at Iowa State University. Dr. Edison Magalhaes previously worked for four years in the Brazilian swine industry as a swine veterinarian practitioner. He then pursued his Master’s and PhD in Swine Epidemiology at the Iowa State University College of Veterinary Medicine. Currently, Dr. Magalhaes leads the SwinalytIQ Lab, a multidisciplinary team composed of undergraduate and graduate students from veterinary medicine, animal science, data science, and computer engineering. His program focuses on research and extension that supports the U.S. and global swine industries by developing data-driven approaches to improve health, productivity, and decision-making, helping producers better utilize their production data.

What can you expect to learn from this episode of Popular Pig?

• You will learn how most grow-finish mortality ties back to conditions and performance in the sow farm.
• You will learn how integrating siloed data reveals connections between health, environment, and production outcomes.
• You will learn why weaning age, variation within groups, and early health challenges influence downstream performance.
• You will learn how barn setup, environment, and basic husbandry practices impact pig survivability early on.
• You will learn how gilt development and sow farm management set the ceiling for overall system productivity.

About the Guest

Dr. Bill Christianson is the former Chief Operating Officer of PIC. He has a background in agriculture and biotechnology, with broad industry knowledge and extensive commercial and global experience. He earned his DVM and PhD in Veterinary Medicine from the University of Minnesota.

Dr. Christianson joined PIC in 1993 and held a range of operational roles across Europe, South America, and the United States before becoming General Manager of PIC North America in 2007. He later led the combined ABS and PIC businesses across the Americas starting in 2010 and became COO of Genus PIC in 2012.

What can you expect to learn from this episode of Popular Pig?

• How growing up around a family farm and machinery business led into the swine industry.
• What it was like working on PRRS during its early discovery and research phase.
• How large systems approached eliminating PRRS and the time and cost involved.
• Why taking opportunities before feeling ready can help you grow in your career.
• Bill “Golden Nugget”

About the Guest

Edwina and her husband run Blantyre Farms, a 2,200 sow pig farm and a mixed farm of sheep, cattle and crops, near Young, NSW, Australia.

In operation for more than a decade, a methane digestion system captures methane gas from pig manure and converts it into electricity. Blantyre also utilizes food waste products for pig feed and saves 13,500 of tonnes of landfill each year. The NSW EPA has awarded Blantyre with a Green Globe Award for Resource Efficiency.

What can you expect to learn from this episode of Popular Pig?

• How a family pig farm in Australia grew from a small farrow-to-finish operation into a much larger sow farm over time.
• How using liquid feeding and food waste products can help reduce feed costs and create new opportunities on a pig farm.
• How capturing methane from pig manure can generate electricity and lower energy costs on the farm.
• How pig producers in Australia are dealing with activist pressure and protecting their farms and teams.
• Edwina’s “Golden Nugget”

About the Guest

What began as a spontaneous job application became a lifelong commitment to protecting animals across New South Wales and supporting some of the state’s most underserved and marginalized communities.

Throughout his career, Steve has developed a deep understanding of human behavior and an exceptional ability to inspire people to take meaningful action. His experience across animal welfare, government relations and the justice system has shaped his insight into what drives individuals, organizations and communities.

As CEO, Steve leads the largest animal welfare organization in Australia with authenticity, integrity and a clear strategic vision — creating the conditions for lasting, impactful change.

What can you expect to learn from this episode of Popular Pig?

• The difference between animal welfare and animal rights — and why the pork industry needs to understand that distinction.
• Why communication and working with producers often leads to better animal welfare outcomes than enforcement alone.
• How real farm constraints influence decisions around housing systems like farrowing crates.
• Why consumer expectations, economics, and welfare improvements are closely connected in pork production.
• Steve’s “Golden Nugget”

About the Guest

Dr. Dustin Oedekoven is the chief veterinarian for the National Pork Board, based in Des Moines, Iowa. In this role, Dr. Oedekoven leads a team of veterinarians and swine production experts in Pork Checkoff-funded work for pork producers, including foreign animal disease (FAD) preparedness, protecting the U.S. herd from African swine fever and developing a national swine health strategy.

Dr. Oedekoven has over 20 years of experience in the agriculture sector. Prior to joining the National Pork Board in 2022, he served as state veterinarian and executive secretary for the South Dakota Animal Industry Board, where he provided strategic leadership and direction for the state’s animal health agency – a seven-member, governor-appointed board of livestock producers with responsibility for all animal health programs and disease control efforts in the state.

Dr. Oedekoven received his Doctor of Veterinary Medicine degree from Iowa State University and bachelor’s degree in Agricultural Science from South Dakota State University. He resides in Pierre, South Dakota, with his wife and kids.

What can you expect to learn from this episode of Popular Pig?

• Why the National Swine Health Strategy was created and how pig health directly impacts producer profitability.
• The two big goals guiding the strategy: reduce the impact of domestic diseases and keep foreign and emerging diseases out.
• Why PRRS elimination is now being set as a long term industry destination.
• Why PED elimination may be more achievable in the near term and how recent progress gives the industry momentum.

About the Guest

Nat Stas is a Technical Services Director for PIC and has been in the commercial swine industry for 15 years, 8 of which have been with PIC. He holds a master’s degree from University of Illinois under Dr. Mike Ellis focusing on swine genetics and reproduction.

In addition to Nat’s commitment to the commercial swine industry, he currently stays involved in the American Society of Animal Science and many livestock youth development programs and swine research programs. Nat resides in Latrobe, Pennsylvania with his wife and twin daughters.

What can you expect to learn from this episode of Popular Pig?

• Why finishing mortality keeps climbing and why it costs you the most money.
• How tracking week on feed at death can quickly narrow down where your real problems are.
• Why cutting pigs open and getting a true diagnosis beats guessing every time.
• The simple things that matter most: getting pigs started right, keeping feed in front of them, avoiding feed outages, and managing space and sound feet late in finishing.

About the Guest

Al Wulfekuhle lives on Lake Delhi in east central Iowa, he is the owner of G&W Pork, a farrow-finish operation that markets around 50,000 pigs per year to Tyson Foods. Al also farms 640 acres of corn and soybeans. Al has business experience in managing farrow to finish pig farms and providing pork industry consulting and is a past President of the Iowa Pork Producers Association and is now serving as Past President of the National Pork Board.

Al has a passion for improving pig production and health, creating more long term demand for pork and assisting others to be successful in the pig industry. He has served on numerous IPPA, NPB and Iowa State University research projects, advisory boards, committees, and task forces. Al and his wife Kathy have 3 married children, all very successful in their careers outside of the pork industry and 9-grandchildren. His personal hobbies are traveling, physical fitness and spending time with family and friends.

What can you expect to learn from this episode of Popular Pig?

• How Al Wulfekuhle built a hog operation from 45 gilts starting in 1979 and grew through both good times and hard ones.
• How relationships and trust helped Al move forward when lenders said no on a barn loan.
• Why some of the toughest times in pork production created the biggest opportunities for growth and leadership.
• Why pork demand became a top priority after 2023 and how the domestic marketing campaign took shape.
• Al’s “Golden Nugget”

About the Guest

Dr. Derald Holtkamp is a Professor in the Department of Veterinary Diagnostics and Production Animal Medicine (VDPAM) in the College of Veterinary Medicine at Iowa State University (Ames, Iowa, U.S.). He received his DVM, MS in Agricultural Economics, and B.S. in Agricultural Business with a minor in statistics, all from Iowa State University.

Prior to joining Iowa State, he was a private veterinary consultant. He has also served as a technical services veterinarian for ADViSYS Inc., Vice President of Swine Applications for MetaFarms Inc., Director of Pork Development for E-Markets, Inc., and veterinarian for Smithfield Foods in Warsaw, North Carolina. Dr. Holtkamp’s research focuses on managing infectious swine diseases, biosecurity, disease risk assessment, and the economics of animal health and disease. He has authored more than 70 peer-reviewed publications, delivered over 70 invited presentations internationally, and given more than 220 invited talks across the United States. In addition, he has mentored over 275 professional and graduate students.

What can you expect to learn from this episode of Popular Pig?

• How pig mortality directly impacts US competitiveness and why productivity gaps matter far beyond individual farms.
• What global benchmarking data shows about how the US compares to countries like Brazil and why mortality is a major driver.
• How PRRS continues to play a significant role in lost productivity and why its true economic impact is likely underestimated.
• Why biosecurity failures are usually tied to everyday processes, not rare events or one time mistakes.
• How identifying, prioritizing, and monitoring biosecurity risks matters more than debating rules like downtime length.

About the Guests

Sawyer Whisler is an Iowa hog farmer and the co-founder of Farmer Grade. He built an audience by sharing real day-to-day farm life through the @thislldofarm channel and later launched the Barn Talk podcast. His father, Tork Whisler, is part of the father-son dynamic behind the show and the long-term focus on trust and credibility.

What can you expect to learn from this episode of Popular Pig?

• How Barn Talk grew from farm YouTube videos showing modern hog farming day to day.
• Why authenticity on camera matters when showing the good, bad, and frustrating moments.
• How the Barn Talk studio came together in a hayloft barn that had never been uncovered.
• Why avoiding sponsorships can protect credibility and help keep a weekly show sustainable.
• How Farmer Grade started when people asked to buy pork based on trust, not claims.

About the Guest

Jenelle Dunkelberger has worked as a geneticist at Topigs Norsvin for the past eight years. She holds a PhD from Iowa State University, where the focus of her research was on the role of host genetics in response to viral disease in pigs. She continues to study this topic, along with other health-related issues, as Head of the Topigs Norsvin Global Health and Behavior Research Platform. Jenelle resides in Minnesota with her husband and young boys.

What can you expect to learn from this episode of Popular Pig?

• Why improving pig livability through genetics is not as simple as it sounds and why what we measure matters more than what we assume.
• How collecting data from commercial herds helps reveal traits like resilience, robustness, and longevity that elite nucleus animals never get the chance to show.
• How genetic selection is being used today to reduce sow death loss tied to feet and leg issues, prolapse, and unknown sudden death.
• Why disease resilience can only be improved by measuring performance under real disease pressure, not ideal conditions.
• Jenelle’s Golden Nugget

About the Guest

PJ Corns is the Technical Director for JBS Live Pork, Greeley, CO. Responsible for nearly 260,000 sows, boar studs and gilt development units across the Midwest.

PJ has spent his entire career forging world class results with every step from managing large sow units in North Carolina, to working internationally with PIC and his own consultancy firm where his involvement in well over 2 million sows was driven by delivering results based upon proven protocols, system maximization, people development and biosecurity implementation and execution. PJ joined JBS in his current role in September, 2021.

What can you expect to learn from this episode of Popular Pig?

• Why the best farms don’t just “track KPIs” — they focus on what they can improve today.
• How to stop relying on lagging data (like farrowing rate or closeouts) and start using leading indicators.
• Why execution on the farm matters more than having the “perfect” SOP.
• Where AI is headed in pig production — and why it only works if people follow through and execute.
• PJ’s Golden Nugget

About the Guest

Dr. Clayton Johnson is a globally recognized swine health expert with Carthage Veterinary Services in Carthage, Illinois. A 2008 graduate of the University of Illinois College of Veterinary Medicine, he began his career with The Maschhoffs, LLC—where he helped double sow production—and later joined Carthage in 2016 to lead company health initiatives.

Internationally recognized for pioneering bioeconomic models to manage PRRS and PEDrelated diseases, he’s a sought-after consultant in China, Southeast Asia, and beyond. In 2020, Dr. Johnson received the prestigious Allen D. Leman Science in Practice Award for excellence in integrating scientific rigor into swine health management. He is licensed in seven states, leads a team of veterinary professionals, and, beyond veterinary practice, hosts “The Swine Health Blackbelt Podcast” a weekly podcast series reaching a global audience of +100,000 listeners serving to distill complex swine health research into actionable insights.

What can you expect to learn from this episode of Popular Pig?

• Why pig livability decisions range from quick, day to day treatment calls to major capital investments and why they should not be evaluated the same way.
• How biosecurity functions more like insurance than a line item expense and why doing it right often goes unnoticed until it fails.
• Why preventing disease on the front end usually delivers more value than managing problems after pigs get sick.
• How economics, animal care, employee experience, and long term operation health all need to be considered together when making decisions.
• Clayton’s Golden Nugget

About the Guest

Kiersten Hafer is Vice President of Business Intelligence and Innovation for the National Pork Board and provides strategy, insights and guidance to the pork industry and supply chain on where to play and how to win with pork.

She has leveraged her 30 years of experience with Fortune 500 companies and high-growth organizations to uncover and unlock potential, facilitate change and measure expansion. As a lifelong connector and change agent, she has strategized business growth with retailers, marketing agencies, food brokers, food-service operators, market research firms, and consumer goods manufacturers.

Before her role with the National Pork Board, she served as vice president of marketing for Clemens Food Group where she was responsible for marketing, innovation and business insights across its retail and food-service businesses.

Hafer is a graduate of Saint Joseph’s University with a Master of Science degree in food marketing from the Haub School of Business. She resides in the Greater Philadelphia region with her husband, two children and two golden retrievers.

What can you expect to learn from this episode of Popular Pig?

• Why pork’s future growth depends on understanding today’s consumer and not just producing a great product.
• How data and business intelligence are being used to help sell more pork at retail and food-service.
• Why younger consumers want bold flavors, global cuisine, and finished dishes; not whole muscle cuts.
• How rethinking naming, portion size, and presentation can remove barriers to buying fresh pork.
• Kiersten’s “Golden Nugget”

About the Guest

Ben Blair was raised in Sparta, Illinois, where he grew up helping on his family’s corn, soy, wheat, and farrow-to-finish farm. He always enjoyed the numbers behind how things worked, which led him to study engineering at Southern Illinois University Carbondale. After finishing his engineering degree, he felt the pull back toward animal health and entered the University of Illinois College of Veterinary Medicine.

Following a short time in clinical practice, he returned to Illinois to complete a PhD with Dr. Jim Lowe. His work focused on the cull sow marketing network and strengthened his interest in advanced analytics, machine learning, and applying AI to livestock systems. He then spent two years at the University of Minnesota as a researcher while also running a consulting business centered on data and AI projects in agriculture.

In 2023 Blair returned to the University of Illinois, where he now serves as an assistant professor in Livestock Health. His research combines infectious disease modeling with practical applications of AI in veterinary medicine and modern farming.

He lives in Villa Grove, Illinois, with his wife Cathy and their three children, Charlie, Liz, and Lincoln.

What can you expect to learn from this episode of Popular Pig?

• How AI really works — breaking down machine learning, computer vision, and language models in everyday terms.
• Why the swine industry needs “homegrown” AI solutions that understand how farms truly operate.
• The biggest challenges holding back AI adoption in ag — from messy data to slow decision-making.
• How “crawl, walk, run” thinking can help farms start small with AI before chasing advanced automation.
• Ben’s “golden nugget.”

About the Guest

After earning his Doctor of Veterinary Medicine from Iowa State University in 1984, Dr. Jeff Okones spent nearly two decades in food animal practice in Eastern Iowa honing his expertise in swine health and production. His problem solving and communication skills led him from private practice to industry, first as a phone consultant for Pfizer Animal Health, and later as a Professional Service Veterinarian with Boehringer Ingelheim Vetmedica Inc. where he supported the Swine Sales and Marketing team.

In 2020, Jeff joined Pharmgate Animal Health as a Technical Service Veterinarian. Drawing on more than 30 years of hands-on experience, he bridges the gap between science and the barn, helping producers turn complex product data into practical real-world strategies. He’s particularly passionate about vaccine technology and how it can set pigs up for healthier, more productive lives while supporting producers’ bottom lines.

When he’s not working with pork producers and veterinarians, you’ll find him golfing, visiting small towns looking for the best pork tenderloin, following Iowa State athletics or spending time with his five grand kids.

What can you expect to learn from this episode of Popular Pig?

• The real-world causes of swine respiratory disease (SRD) and how it often stems from multiple bacteria and stressors, not just one source.
• The most common bacterial culprits behind SRD and what symptoms to watch for before things get out of hand.
• Why stressors like weaning, weather swings, and transportation can quickly trigger respiratory issues—and how to prevent them.
• The role of good husbandry, strong biosecurity, and smart antibiotic use (like Tulissin and Tenotryl) in protecting herd health.
• Jeff’s “golden nugget.”

Products Featured in This Episode

These Pharmgate products were discussed as part of SRD management strategies and responsible treatment approaches:

• Tenotryl
• Tulissin 25
• Tulissin 100

About the Guest

Originally from Brazil, Lucas received his DVM and Master’s degrees from the Federal University of Minas Gerais (UFMG, Brazil) and completed his doctoral degree at the Prairie Swine Centre and the University of Saskatchewan in Canada. Lucas joined Zinpro Corporation in 2022 as a discovery researcher for swine. His current role includes product development and support, directing and coordinating research studies and providing training for internal employees and external customers.

What can you expect to learn from this episode of Popular Pig?

• How sow lameness quietly reduces herd productivity and longevity, often before visible signs appear.
• The connection between claw lesions and lost piglets—how one sow can lose nearly a pig per litter due to hoof pain and imbalance.
• Why gilt care, flooring, and proper trace mineral nutrition matter more than ever for healthy feet and lasting herd performance.
• How early prevention and better diagnostics can protect your herd’s bottom line and animal welfare.
• Lucas’s “Golden Nugget”

About the Guest

Twyla Stevens is an accomplished HR executive with broad experience leading people strategies across national and international teams. As Chief Human Resources Officer at Professional Swine Management, she oversees talent acquisition, organizational development, compensation and benefits, and compliance initiatives. With expertise in workforce planning, leadership development, and change management, Twyla aligns HR strategy with business goals to drive organizational success. She holds a degree in Business Administration from Middle Tennessee State University, is a certified HR professional, and serves on the HR Advisory Board and the Sandburg Agriculture Advisory.

What can you expect to learn from this episode of Popular Pig?

• Why real leadership starts with knowing yourself (your style, how you decide, and how you communicate).
• How a clear leadership path and training can turn nervous first-time leaders into confident managers.
• Simple ways to build trust and engagement every day (hands–heart–mind, first-day experience, being present).
• Practical habits you can put in place tomorrow, like quick standups and genuine check-ins with your team.
• How growing leaders from within cuts turnover, boosts promotions, and strengthens farm culture and performance.

About the Guest

Courtney Gray has been the executive director of the Pennsylvania Pork Producers Council since 2022, where she represents Pennsylvania’s 2,500 pig farmers. Prior to that, she was on the producer education and engagement team at Pennsylvania Beef Council and was a loan officer at Farm Credit. She is a graduate of Penn State University with a degree in agricultural science. She and her husband, Brian, operate a commercial cattle operation in Central Pennsylvania alongside their two kids, Porter and Hattie.

What can you expect to learn from this episode of Popular Pig?

• How the “Taste What Pork Can Do^TM” campaign connects state-level programs with consumers through relatable storytelling and flavor inspiration.
• Why digital marketing and influencer partnerships are key to reaching millennial and Gen Z audiences who make meal decisions.
• How retargeting and recipe content boosted Pennsylvania’s pork engagement by 48% — and what that means for local producers.
• Creative ways Pennsylvania’s Pork Producers Council blends consumer events, from Rib Fest to the State Farm Show, to make pork approachable and fun.
• Courtney’s “golden nugget”

About the Guest

Ton Kramer holds both master’s and doctorate degrees in Animal Science focused on Swine Locomotion and Health from Federal University of Paraná in Brazil. He has MBAs in Business Management and Project Management from Fundação Getúlio Vargas and a postgraduate degree in Marketing from Escola Superior de Propaganda e Marketing. Ton has also held leadership roles in the Brazilian Association of Veterinary Specialists in Swine. Currently, he serves as the South American Business Manager at Zinpro.

What can you expect to learn from this episode of Popular Pig?

• How claw lesions have grown from a hidden problem to one of the top causes of sow mortality—affecting nearly 90% of herds.
• Why modern genetics and higher production demands make gilts and first-parity sows especially vulnerable.
• The real economic cost of lameness—replacement losses, lost production, and herd-health setbacks.
• How trace minerals like zinc, copper, and manganese help strengthen tissues, improve healing, and reduce claw damage.
• What producers can do to score, monitor, and improve claw health using Zinpro’s lesion index and daily nutrition strategy.

About the Guest

Brian Martin is a 5th generation farmer from Northwest Indiana, a husband and father of 3. He has 40 years of experience in Pork industry around the US, and he is Co-Owner and Manager of a 14,000 sow pork production operation.

What can you expect to learn from this episode of Popular Pig?

• How Martin Family Farms grew from ~600 sows to two sow farms—including a 10k-head Prop 12 site—by taking smart, steady risks.
• Why “health first” drives everything: tight biosecurity, clear processes, and doing what you say you’ll do—every day.
• How modern sow housing evolved there (early ESF/loose housing, later Prop 12 retrofit) and what actually held up in the real world.
• What really keeps teams together: frequent personal touch-points, culture-building, and growing long-tenured staff (not just chasing numbers).
• Brian’s “Golden Nugget”

About the Guest

Kyle Schulte, originally from Norway, Iowa, has built a career rooted in agricultural excellence and innovation. He earned a B.S. in Agricultural Studies (2007) and an M.S. in Animal Science (2010) from Iowa State University, where his master’s thesis, “An Evaluation of Equipment and Procedures for the Prediction of Intramuscular Fat in Live Swine,” advanced knowledge in swine science. While at Iowa State, Kyle was actively involved in Alpha Gamma Rho Agricultural and Professional Fraternity, the Livestock Judging Team, and the Block and Bridle Club.

Kyle’s career began at Biotronics, Inc., providing technical service and sales support for swine ultrasound technology, where he focused on live animal and carcass measurement of body composition traits and loin intramuscular fat. He then joined The Maschhoffs, taking on multiple leadership roles including production research technician, genetic research farm manager, gilt multiplication production manager, and wean-to-finish production manager. Later, at Ralco Agriculture, he supported swine and poultry diet formulation, coordinated swine research farms, and authored technical research reports.

Today, Kyle is a Production Partner (contract grower) with The Maschhoffs and the owner of Riverside Agriculture LLC, a swine production management and agricultural construction company employing 25 team members. In addition, he operates a show pig business, raising 30 crossbred and purebred Spot sows.

Kyle lives in Oakford, Illinois, with his wife, Rachel Schulte, DVM, and their four daughters—Reagan, Kendra, Madeline, and Corinn.

What can you expect to learn from this episode of Popular Pig?

• How Kyle’s start in 4-H show pigs shaped a lifelong career in the swine industry.
• Lessons from research at Iowa State, early work with ultrasound, and genetic development at The Maschhoffs.
• The journey from production and nutrition roles to managing and then owning Applewood Farms.
• Why his family chose to depopulate sows and remodel into wean-to-finish barns, creating Riverside Ag.
• Kyle’s “golden nugget.”

About the Guest

John Carroll is a managing partner of Carroll Family Farms, a multi-generational farming operation with roots in the U.S. and expansion into Brazil. Known for his strategic vision, John has built a globally integrated operation focused on long-term value, operational excellence, and leadership. His work reflects a deep respect for the land, and a dedication to building a legacy through innovation and hard work.

What can you expect to learn from this episode of Popular Pig?

• How a 5th-generation Illinois farm grew into a Brazilian ag powerhouse with soybeans, cotton, and more.
• What it really takes to adapt to a new culture and business climate when building abroad.
• Why professionalizing farm operations with clear rhythms (daily, weekly, quarterly) pays off.
• How Carroll Family Farms uses a counter-cyclical mindset to expand when others pull back.
• John’s “golden nugget.”

About the Guest

Lindsay Case is a senior leader in the global livestock genetics industry, where she directs the commercialization strategy for the world’s first PRRS-resistant pig. She has more than a decade of experience translating genetic innovations into practical solutions for producers worldwide and leads global go-to-market efforts to ensure this breakthrough technology delivers value across the pork production chain. Lindsay also oversees PIC’s sustainability initiatives, including advancing Genetic Carbon as a novel environmental value for the pork industry as well as driving PIC’s internal carbon reduction strategies.

What can you expect to learn from this episode of Popular Pig?

• How “genetic carbon” works and why it matters for the future of pork production.
• Why efficiency in raising pigs naturally lowers environmental impact without extra investments.
• How PIC proved their claims with life cycle assessments, ISO standards, and peer-reviewed research.
• What this means for producers today, and how it could shape pork’s place in global markets tomorrow.
• Lindsay’s “golden nugget.”

About the Guest

Dr. DeDecker received her Ph.D. in swine well-being at the University of Illinois in 2011 and then started her career with Smithfield Foods.

Currently Senior Director of Research and Extension for Smithfield Hog Production, Dr. DeDecker oversees applied research in all disciplines of swine production with the goal to identify cost effective solutions that can be implemented at the farm level using Extension services and outreach.

What can you expect to learn from this episode of Popular Pig?

• Why split suckling is complex, time-sensitive to colostrum (~12 hours), and hard to execute consistently.
• What the evidence actually shows: across 12 studies (1985–2023) most found no difference in survival/gain; Smithfield ran 3 more trials with no benefit—and one protocol doubled mortality in the biggest pigs.
• Why today’s sows change the equation (higher total born and heavier birth weights, more functional teats) making old assumptions less relevant.
• Where to focus Day-1 labor: primary care for all (feed, water, environment) first, then individual/secondary care (drying, assisting, oxytocin) only as needed.
• Ashley’s “golden nugget.”

About the Guest

Dr. Joel DeRouchey grew up on a diversified purebred swine, cattle and sheep operation in Pukwana, S.D. He graduated with his Animal Science degree from South Dakota State University in 1997 and his M.S. (1999) and Ph.D. (2001) in Swine Nutrition from Kansas State University. He is currently full professor and State Animal Science Extension Program Leader and has a 50% Extension and 50% Research appointment.

Joel works with the productive K-State Applied Swine Nutrition Team that mentors graduate and undergraduate students, works directly with producers to provide up-to-date information and focuses on generating information with direct industry application. Joel has been named the National ASAS Outstanding Extension Specialist, AFIA Nonruminant Nutrition Research Award, North Central Region Excellence in 4-H Volunteerism Award, and South Dakota State University Distinguished Young Alumni.

Joel and his wife, Julene, have three children James, Jenna and Jacob and currently lives on a small farm near Wamego, KS.

What can you expect to learn from this episode of Popular Pig?

• What the Pig Livability Project is (who’s involved, why it started) and how it turns field data into practical results.
• What actually moves the needle post-weaning: mat feeding gives a small but real gain; bigger “cube-style” pellets help early intake and cut pulls; current split-suckling protocols haven’t delivered.
• Why early ID and individual care (getting pigs/sows up, eyes-on checks) beat “set-and-forget” routines.
• How modern practices (full-feed lactation, group housing) can hide problems—and simple ways to adjust so you still catch issues fast.
• Joel’s “golden nugget.”

About the Guest

Ton Kramer holds both master’s and doctorate degrees in Animal Science focused on Swine Locomotion and Health from Federal University of Paraná in Brazil. He has MBAs in Business Management and Project Management from Fundação Getúlio Vargas and a postgraduate degree in Marketing from Escola Superior de Propaganda e Marketing. Ton has also held leadership roles in the Brazilian Association of Veterinary Specialists in Swine. Currently, he serves as the South American Business Manager at Zinpro.

What can you expect to learn from this episode of Popular Pig?

• Why today’s high-producing sows are like “athletes” — and how that raises lameness risks.
• How lameness and claw lesions have doubled in recent years and their hidden costs.
• The impact lameness has on sow longevity, herd immunity, and piglet performance.
• Practical strategies — from flooring to nutrition — that help prevent claw problems and removals.
• Ton’s “golden nugget.”

About the Guest

Willem Steyn is a distinguished Nutritionist and the Founder and Owner of SwiNE Nutrition Management Pty Ltd, a reputable nutrition consultancy company based in South Africa and The Netherlands. With a profound passion for animal nutrition and an extensive international network, he has devoted his career in aiding pig farmers in unleashing the genetic potential of their livestock. Willem’s expertise and substantial contributions have left an indelible mark on the agricultural sector, with a distinct focus on the swine industry.

What can you expect to learn from this episode of Popular Pig?

• Why pig farmers across the world face the same core challenges, no matter the country or setup.
• How labor differences (hands-on vs. automated) impact pre-weaning mortality and piglet care.
• The value of technology like electronic sow feeders and RFID scales for tracking intake and weight in real time.
• Why starting piglets on feed early—through a “learn to eat” and “learn to digest” approach—pays off at weaning and beyond.

About the Guest

Yolande Seddon is an associate professor in swine behaviour and the Enhancement Chair in Swine Welfare at the University of Saskatchewan’s Western College of Veterinary Medicine. Yolande leads a research group in Saskatoon, Canada, and provides animal welfare consultation for swine industry groups. Her academic training is in applied ethology (animal behaviour) and the scientific assessment of animal welfare, with a PhD in finisher pig health management (Newcastle University, UK).

Her research mandate is to contribute science to help develop lasting solutions to swine welfare challenges and to support sustainable farming practices. Her areas of research include management of gestating sows in group-housing, the economics of higher welfare free-farrowing systems, weaner transport, environmental enrichment, and the development of improved methods of swine welfare assessment.

What can you expect to learn from this episode of Popular Pig?

• Why animal welfare is not just a nice extra but a key part of production, sustainability, and pig care.
• How Canada blends science with producer input so research actually gets put into practice on farms.
• Why enrichment and play are important, how they reduce stress, improve health, and even help pigs handle challenges like PRRS.
• What freedom of movement really looks like, why sows will choose it, and why group housing is more effective than short exercise routines.
• Yolande’s “golden nugget.”

About the Guest

Dr. Lauren Glowzenski, VMD, is a 2016 graduate of the University of Pennsylvania, and has been a swine exclusive practitioner for over a decade. With experience in all phases of production, from birth to market, Dr. Glowzenski has previous experience working for TriOak Foods (JBS USA) and Tyson Foods. She currently works for Pipestone Veterinary Services where she provides care for client farms throughout the Midwest.

What can you expect to learn from this episode of Popular Pig?

• Why sow prolapses spiked (since ~2013) with the push for more total born—and why better “robustness” genetics are starting to taper it off.
• What you can control today: quick, humane on-farm fixes—vaginal box-sutures; rectal purse-string or band-and-ring amputation—with simple tools and clear SOPs.
• The payoff: cutting prolapse-related deaths from ~20–30% of sow mortality down to ~5–10%, keeping more sows alive to wean and cull.
• How to make it stick: train the team (including TN-visa staff), focus on speed, safety, and food-safety-friendly methods.
• Dr. Lauren’s “Golden Nugget”

About the Guests

After studying at the Faculty of Agrifood, Forestry, and Engineering at the University of Lleida, Oscar Toledano worked as a production manager on large pig farms. Twenty-four years ago, he joined Rotecna, where he has had the opportunity to collaborate with pig production and farm construction companies in more than 80 countries. Mr. Toledano has experience as a speaker at national and international events and has also written technical articles on current topics related to the pig industry.

Tyler Leete grew up around the Genetics side of the swine industry. Following graduation from Iowa State University with a degree in Animal Science and Minor in Meat Science. He worked as a Genetic Technician for a large swine genetics company. He then dove into the research side of the industry, followed by joining a large Integrator as a Genetic Supervisor on multiple sow units at the multiplication and nucleus sow farm levels before taking on a role collection, troubleshooting, and validating packing plant and trail data. Tyler then served two years as an independent contractor managing 10,000 nursery spaces before joining Rotecna in 2024.

What can you expect to learn from this episode of Popular Pig?

• Labor and generational change are the #1 challenge on farms worldwide.
• Environmental rules and consumer expectations are reshaping production
• Economics drive everything.
• Automated body condition management is a game-changer.
• Oscar and Tyler’s golden nuggets

About the Guest

Dr. DeDecker received her Ph.D. in swine well-being at the University of Illinois in 2011 and then started her career with Smithfield Foods.

Currently Senior Director of Research and Extension for Smithfield Hog Production, Dr. DeDecker oversees applied research in all disciplines of swine production with the goal to identify cost effective solutions that can be implemented at the farm level using Extension services and outreach.

What can you expect to learn from this episode of Popular Pig

• Why most transport losses happen before the pigs even leave the farm.
• The barn and site design factors that make loading easier and safer for pigs.
• Simple, low-cost changes that can reduce pig stress and improve loading efficiency.
• How driver handling and truck setup play a role in transport losses.
• Ashley’s “golden nugget”

About the Guests

Neal Hull joined the National Pork Board in 2019 as director of domestic market development. He leads the field team of channel market development managers to align NPB’s strategies with key retail and foodservice customers across the country; he is focused on building trust, adding value and creating demand for U.S. pork. Neal has more than 30 years’ experience in the food industry, including foodservice and retail.

Neal grew up on a small farm near Moravia, Iowa, where his family raised pigs and other livestock. He graduated from Iowa State University with a Bachelor of Business Administration degree in marketing and minored in speech communication.

Neal and his wife, Sara, have three children and reside in Austin, Minn.

Born in the Netherlands, Tony has lived in St. Louis, Mo., since he was 3 years old. He began his career at Schnucks as a bagger when he was 16 and held various positions at multiple stores throughout high school and college while he earned a pre-architecture degree at the University of Missouri-Columbia. After graduating, he continued his career with Schnucks and has held positions in the Meat/Seafood Department as a QA inspector, visual merchandiser, buying analyst and category manager. He has been with Schnucks for 29 years and currently serves as the senior director of meat and seafood. He has been happily married to his wife, Jennifer, for 18 years, and they have two children, Aiden and Alexis.

What can you expect to learn from this episode of Popular Pig?

• Pork wins on flavor and the new campaign leans into that
• How producers and retailers are working together to grow demand
• Why younger shoppers want pork that’s easy, bold, and versatile
• Smart marketing moves that are getting pork noticed
• Neal and Tony’s golden nuggets

About the Guest

Chris Ford works with swine operations across the Farm Credit Services of America, Frontier Farm Credit, and Ag Country Associations’ state territory and throughout the Midwest ranging in a variety of sizes. Chris is a part of the specialized Swine Team which has lending relationships with 28 of the 40 largest swine producers in the nation. Prior to becoming a Vice President of Corporate Swine Lending, Chris was a Credit Underwriter that specialized in swine operations.

What can you expect to learn from this episode of Popular Pig?

• Why knowing your true cost of production is critical for smart financial decisions—especially when it comes to risk management.
• How the most successful producers use benchmarking to spot strengths and weaknesses and stay ahead.
• Why succession planning isn’t just about legacy—it’s about survival and choosing the right future leader.
• How aging facilities (and aging owners) are forcing hard choices: renovate, rebuild, or get out.
• Chris’s “golden nugget”

About the Guest

Jordan is the founder and CEO of Phinite and a seasoned entrepreneur currently leading his third startup. He first recognized the opportunity to recycle animal waste nutrients into high-value fertilizer while managing wastewater treatment and resource recovery projects in Darwin, Australia. In 2016, he earned top honors from the U.S. EPA in their Nutrient Recycling Challenge for his innovative work in this field. Jordan relocated with his family to North Carolina,one of the largest hog-producing regions in the U.S., to launch Phinite. Under his leadership, the company has grown into a regional leader in waste management and sustainable fertilizer production, driving innovation at the intersection of agriculture and environmental stewardship.

What can you expect to learn from this episode of Popular Pig?

• Why animal manure is one of the most underutilized resources in agriculture.
• How Phinite is transforming costly waste into valuable, sell-able organic fertilizer.
• What makes drying sludge so difficult—and how Phinite solved it using solar power and robotics.
• The impact this innovation could have on global food security and fertilizer independence.
• Jordan’s “golden nugget”

About the Guest

Shonda Sammons is a partner and Program Leader with the sister organization of 21st Century, 21st Century Agriculture Leadership. With over 30+ years of experience, she works with employers and employees to provide coaching, guidance, and leadership development. In addition to her highly engaging facilitation style, Shonda converts individuals into enterprising champions and assists companies in identifying in-house talent and matching employee skill sets to job responsibilities.

Originally from Indiana, Shonda has called Kentucky home for the last 23 years. After graduating from Austin Peay State University with a Bachelor of Science in Agri-Business, Shonda held many financial services roles but always knew she wanted to own her own business. She established Advocate Builders in 2013 and has remained an integral part of her company. She is also the author of a tracking program that offers the ability to manage advocate relationships and to track cross-sells and referrals company-wide. She is an adjunct professor at West Kentucky Community and Technical College.

She also specializes in Corporate Culture Development, Customer Service, DISC and Motivators, EQ-i 2.0,

EQ 360, and Performance Management.

What can you expect to learn from this episode of Popular Pig?

• How real-world leadership development is being shaped by cross-industry ag exposure.
• The power of collaborative learning and lifelong professional trios.
• How investing in early- and mid-stage professionals builds trust and strengthens culture.
• Why mentorship—done right—matters deeply for organizational longevity.
• Shonda’s golden nugget

About the Guest

Gary Weihs serves as Managing Partner for Kincannon & Reed, the world’s premier search firm for senior leadership roles in food, agribusiness, and life sciences organizations.

Leveraging more than 30 years of management experience in technology, production, renewables, biotech and agricultural equipment environments, Weihs focuses on senior executive and direct-report-level assignments within agricultural and food sectors.

Weihs and the Kincannon & Reed team work to become trusted partners with their clients through a consultative approach, strong work ethic, deep industry knowledge, and extensive professional networks. Early in an engagement, Weihs and his colleagues gain a thorough understanding of their clients’ near-term business objectives, long-term strategies, and organizational culture. This discovery process enables them to apply their executive experience into recruiting skilled, results-oriented, and visionary leaders for their clients.

Before joining Kincannon & Reed, Weihs led domestic and international organizations ranging from Fortune 100 companies to entrepreneurial start-ups.

• Weihs was COO of the then NYSE-listed RDO Equipment, which owns and operates the largest group of John Deere dealerships in North America with over 1600 employees, 54 locations and $650M in sales.
• In the consumer products and food arenas, Weihs gained over 15 years of progressive management experience in strategy, manufacturing, and supply chain roles with Procter & Gamble, Pepsi, and ConAgra.
• Weihs’ management experience in the chemicals industry includes leading Monsanto’s Crop Chemical’s supply chain for North and South America and serving as Global VP/GM of Industrial Products for Solutia (a Monsanto spin-off company) where he managed three specialty chemical companies as well as its Asian business units.
• Weihs’ agribusiness entrepreneurial experiences include starting and managing large pork, dairy, and farming operations in U.S., Brazil, and Eastern Europe for which he raised over $60M in private equity.

Weihs received a Civil Engineering degree from the Colorado School of Mines and an MBA from Harvard Business School. He currently resides near Omaha, Nebraska in Harlan, Iowa.

What can you expect to learn from this episode of Popular Pig?

• Why being open to relocation and new industries can accelerate your career path.
• How executive recruiters think about leadership—and why being a “strategic doer” matters.
• What early-career professionals should do now to develop into strong leaders later.
• Why humility, initiative, and people development are core traits of great executives.
• Gary’s “Golden Nugget”

About the Guests

Emily Pottorf is the Territory Representative for Iowa, Illinois, Minnesota, and Wisconsin for Gestal. She has been with the company for 4 years. Emily grew up on an Iowa farm with her 3 sisters and spent her high school through college career working on nursery and sow farms. She followed her passion for the pork industry to Iowa State University where she earned her degree in Animal Science. She continued to work in the swine industry post-graduation; her favorite part of working with Gestal is helping farmers find solutions and improve efficiencies in their operations.

Dr. Dalton Obermier is the Farm Research and AI specialist for JYGA Technologies, residing in central Nebraska. Dalton grew up on a diversified livestock farm in Nebraska, where he developed a deep passion for the livestock industry. Dalton earned his bachelor’s degree in animal science from the University of Nebraska, followed by a master’s degree in swine genetics at North Carolina State University. He then completed his doctorate in animal breeding and genetics at the University of Nebraska, where he utilized machine learning and computer vision systems to study swine behavior in relation to feed efficiency. Dalton has been with Gestal for one year and enjoys working with producers from around the world.

What can you expect to learn from this episode of Popular Pig?

• Why the GDU is often ignored and how that’s hurting sow longevity and productivity.
• The three easiest fixes in GDUs: matching waters and environments, and better-timed nutrition.
• Why feeding to the average fails most gilts and how technology now lets us feed each one right.
• How custom feeding and better GDU design can lead to stronger sows, fewer culls, and less stress for farm teams.
• Emily & Dalton’s “golden nugget”

About the Guest

Thomas W. Campi, DVM, MPVM is CEO and co-founder of Modulant Biosciences, a new biotech company focusing on antivirals for pets and livestock.  Their current pipeline includes an antiviral for cats suffering from FIP and an antiviral for pigs infected with the PRRS virus.  They also have a One Drug for All Cancers platform.

Tom is a veterinarian and is board certified by the American College of Poultry Veterinarians. He has extensive experience in drug development, regulatory affairs and technology evaluation.   Dr. Campi’s career spans 35 years and includes leadership roles in regulatory, research and technology acquisitions at Elanco, and Head of Research and Regulatory Affairs at Huvepharma. He was also a founder and partner in Reliance Animal Health Partners and Covenant Animal Health Partners.

Tom received his veterinary degrees from the University of California, Davis.

What can you expect to learn from this episode of Popular Pig?

• Why PRRS continues to cost the industry over $1 billion a year, even with vaccines in play.
• How a new treatment stops the virus after infection by blocking capsid assembly.
• Why this antiviral tech could work across PRRS strains and avoid resistance.
• What a one-shot solution could mean for producers aiming to stay PRRS-free.
• Tom’s “golden nugget”

About the Guest

Mallory Strickland is a graduate of Ohio State University and NC State University. She joined Smithfield Hog Production in 2010, as a production trainee from Cardington, Ohio, where she grew up raising her own breeding stock along with 4-H and FFA show pigs. Currently, she is the animal care program manager for Smithfield Hog Production and oversees the Animal Care Management System for the company and contract farms across the nation.

Mallory is responsible for the internal and third party/external animal care audits on company and contract sites. She is the lead for the Animal Care pillar of Smithfield’s Sustainability Impact Report. She serves as Smithfield Hog Production representative on the National Pork Board Common Swine Industry Audit Task Force, PQA Task Force. Mallory also serves on the NC Pork Council conference and producer education committee and scholarship committee. She was a participant in the 2024 Pork Leadership Institute class (PLI). The PLI program is a year-long collaboration hosted by The National Pork Board (NPB) and National Pork Producers Council (NPPC)  Mallory resides in Warsaw, NC with her husband, and dogs.

What can you expect to learn from this episode of Popular Pig?

• Why a game plan is essential when responding to animal welfare concerns—and how gathering facts before reacting can set the tone for a thorough and fair investigation.
• What goes into the “practice before game day”—from reviewing video footage to prepping logistics and getting the right team aligned (vets, translators, experts, etc.).
• How “boots on the ground” visits actually work, including walking every barn and pen, verifying claims, and ensuring full transparency throughout the process.
• Why documentation and teamwork matter—especially in defining key terms like group housing and building new tools like flowcharts to help others respond the right way.
• Mallory’s “Golden Nugget”

About the Guest

Kyle Leistikow began his research career at UW-Madison where he worked for three years under the guidance of Eric Johnson investigating the secretion and stability of Clostridial neurotoxins. He received his PhD from Marquette University under the guidance of Krassimira Hristova and Christopher Marshall where his work on bacterial communication systems led to the discovery of a novel antimicrobial compound capable of inhibiting clinical and agricultural MRSA infections.

Kyle currently leads a research team at Microbial Discovery Group that uses ecological, evolutionary, and computational approaches to understand and harness the ways in which commensal bacteria reduce disease and antimicrobial resistance evolution both in the host microbiome and in downstream environments. Over the last 10 years, he has established numerous collaborative relationships with both industrial and academic partners that have resulted in multiple patents, publications, and the adoption of One Health-based microbial surveillance programs.

What can you expect to learn from this episode of Popular Pig?

• Why defining your problem is the first step before even thinking about AI.
• How clean, trustworthy data is more important than collecting more of it.
• Why not every challenge needs AI—sometimes a spreadsheet works just fine.
• What to consider before investing in tech: cost, value, and who it actually helps.
• Kyle’s “golden nugget”

About the Guest

Dr Karine Talbot is Senior Director of Animal Health, Nutrition and R&D at HyLife, and earned her Doctor of Veterinary Medicine (DVM) from the Université de Montréal in 2008.

She joined HyLife as the on-staff veterinarian after graduation and she is currently serving as the Senior Director of Animal Health, Nutrition and R&D at HyLife.

Her work is primarily focused on health, production, nutrition, welfare, and biosecurity of all the different divisions of the company; genetic, commercial production, slaughter plant, truck wash, etc.  She oversees the veterinary needs, nutrition team and research and development of HyLife herds in Manitoba and Saskatchewan.

Over the years, Dr Talbot served as President of both the Canadian and Western Canadian Associations of Swine Veterinarians, and she is still serving on the Board of Director of the Canadian Association of Swine Veterinarian (CASV-ACVP) since 2011.

Dr Talbot also actively contributes to industry working groups, addressing critical issues like diseases preparedness, biosecurity, and animal welfare.

What can you expect to learn from this episode of Popular Pig?

• Why transport is a major part of biosecurity, not just barns.
• How to handle transport risks using a simple five-step game plan.
• What Manitoba producers are doing together to keep disease out.
• How better loadout design and training can make a big difference.
• Karine’s “Golden Nugget”

About the Guests

Ryan Hunter

Ryan was born and raised in Vicksburg, MI, where his parents and grandparents purchased a feed mill in 1979. He attended Vicksburg High School and graduated from Western Michigan University with a degree in Business Management. Ryan is married with three children. His wife and kids are involved in the farm as well, providing help and support when needed. When he’s not pig farming, Ryan enjoys spending time outdoors and going on adventures with his family.

Jarred Lorenz

Jarred graduated from Michigan State University in 2013 with a Bachelor’s degree in Animal Science, with a concentration in Animal Industry. He began working at H&H Farms in the spring of 2013 and is now the General Manager. Jarred oversees 14,000 sows and all aspects of the wean-to-finish system downstream.

He serves as a board member of the Michigan Pork Producers Council and is a member of the Swine Health Committee for the state of Michigan. Additionally, he serves on the National Pork Producers Council Nominating Committee. Jarred and his wife own Lorenz Family Farms and Arrow Farms—both contract wean-to-finish sites that house H&H Farms pigs, totaling 18,000 head.

What can you expect to learn from this episode of Popular Pig?

• How a family feed mill grew into a modern pig farming business—while staying true to its roots.
• What it’s like to join the industry from scratch and grow into leadership with zero farm background.
• The double-edged sword of AI: big opportunities and new dependencies for farms of all sizes.
• How flavor, welfare, and sustainability collide—and what it’ll take to actually grow pork demand.
• Jarred’s “golden nugget”

About the Guest

Monique Pairis-Garcia is a Professor and Veterinarian in Global Production Animal Welfare at North Carolina State University College of Veterinary Medicine. Pairis-Garcia earned her Doctor of Veterinary Medicine and her Doctorate in Philosophy from Iowa State University and her Bachelor’s degree in biology from Grinnell College. She is board-certified in the American College of Animal Welfare and serves on the Pig Welfare Committee for the American Association of Swine Veterinarians and National Pork Board. Her research interests include pain management in livestock animals utilizing pharmacological interventions to minimize pain, development and refinement of educational material to ensure timely and appropriate euthanasia on-farm, and development and implementation of audit and assessment programs to ensure positive animal welfare and handling on-farm.

What can you expect to learn from this episode of Popular Pig?

• How far we’ve come with animal welfare. The swine industry has made huge strides in making animal welfare a daily priority—from vet school to barn floor.
• Where pain management stands today. There’s still no FDA-approved product for pig pain, but promising research is underway, especially for piglets and lame sows.
• Why enrichment is still a struggle. Straw helps pigs act more naturally and reduces tail biting, but biosecurity and manure management hurdles are holding back progress.
• How barn design must evolve. From rubber mats to more natural light and flexible layouts, future-friendly barns are key—especially with policies like Prop 12 looming.
• Monique’s “golden nugget.”

About the Guest

Dr. Lowe is an educator, advisor, researcher, and farmer based in Illinois. He is also a professor and the associate dean for online programs and extension at the College of Veterinary Medicine at the University of Illinois. He holds a DVM and MS from the University of Illinois and has spent most of the last 30 years working in and with red meat production systems in the US and internationally. He lives in Illinois with his wife, Erin, and their dog, Hank.

What can you expect to learn from this episode of Popular Pig?

• Why the swine industry is still at the beginning when it comes to going digital, and what that actually means on the farm
• How measuring the right things well can improve efficiency without needing fancy tools or AI
• What pig farming can learn from Walmart and even post-frame construction companies
• Why smaller and mid-size producers may be in the best position to adopt technology quickly and see real results
• Why the real advantage comes from how you do things, not just what you do

About the Guests

Dr. David Newman is the Senior Vice President of Market Growth at the National Pork Board. A third-generation pork producer and meat scientist, Dr. Newman leads efforts to understand consumer behavior and drive demand for pork. He focuses on innovative marketing strategies to position pork as a preferred protein.

Rob Brenneman and his wife Char own and operate Brenneman Pork, a fully integrated family farm in Washington, Iowa. Rob has grown their operation substantially while still dedicating time to advocating for the U.S. pork industry as a whole. Rob and Char have four children, who along with their spouses are all involved in the operation. Rob enjoys spending time with their 12 grandchildren.

Rob’s interest in livestock began with hogs as a 4-H project. He and his dad raised pigs at their home just outside of Keota, Iowa. While in high school Rob kept busy with 4-H and FFA. Rob received his American Farmer Degree in 1979. In 1980 Rob and Char married and started their own farm near Kalona, Iowa. In 1983 they built their first inside modern sow housing. Rob also took a job off the farm at UPS. In 1988 Brenneman Pork started to expand to what it is today. Rob received the Master Pork Producer Award in 1991. In 1994 Rob and Char received the Pork All American Award. They remain active with the Washington County Pork Producers.

In addition to serving as President Elect of the National Pork Producers Council, he also serves as the President of the Bear Creek Genetics Board of Directors.

Today Brenneman Pork owns and operates approximately 50,000 sows, markets roughly 1.5 million pigs per year and has its own feed mill and crop enterprise consisting of 3,900 acres of corn and soybeans. In addition to his roles on the farm, Rob is referred to as a visionary, strategic planner, coach, and mentor. Rob is passionate about and enjoys engaging youth and the local community in agriculture.

What can you expect to learn from this episode of Popular Pig?

• Why pork’s future depends on understanding younger consumers, and how research is reshaping strategy.
• How digital habits, color on a plate, and Gen Z values are influencing pork promotion.
• Why ground pork is having a moment, and why convenience is key for the next generation of cooks.
• How a united industry and unapologetic messaging could turn a campaign into a movement.
• Why the future of pork depends on making the whole pig appealing, not just loins or bacon.

About the Guest

Joe Kerns brings over 30 years of experience supporting agricultural operations across the livestock and grain industries. He has worked with producers, suppliers, and mills on procurement and risk management strategies including hedging, ingredient purchasing, feed quality, diet formulation, operational benchmarking, and livestock marketing.

Joe previously led Partners for Production Agriculture, which was acquired by Ever.Ag, where he served as President of the Livestock Division. Today, he’s launching a new venture—AgRubicon—focused on rethinking pork industry fundamentals like price discovery, market transparency, and long-term producer viability. Joe is a tireless advocate for pork producers and brings candid, forward-looking insight into the challenges and opportunities shaping the future of pork production.

What can you expect to learn from this episode of Popular Pig?

• Why pork producers may be giving up more control than they think—and why pricing models might need a fresh look.
• How Joe’s new venture, AgRubicon, aims to tackle tough industry challenges and support producer-led change.
• Why lasting improvements in pork production require not just better tools—but new habits.
• What the new PRRS-resistant pig could mean for barns, efficiency, and the next decade of production.
• The real reason outside investors hesitate—and why the future of ag tech likely lies within the industry itself.

About the Guest

Matthew Gross is a Hutterite. Hutterites are very open-minded, but still cherish their community values. Matthew is a generational pig farmer, with an open mind towards technology and productivity.

At their farm they are currently using PigFlow as a means to run a more efficient operation. Hutterite’s have always embraced technology as a means to run their farmers as efficiently as possible. And pig farming has always been a big part of their culture, and a means of financially sustainability.

What can you expect to learn from this episode of Popular Pig?

• How Hutterite values shape teamwork, decision-making, and efficient farm management.
• What it takes to run a 1,300-sow batch farrowing system with a small, skilled team.
• Why even pen-and-paper pros found PigFlow easy—and how it became second nature.
• How tech like PigFlow and Gestal work together to boost productivity, engagement, and data-driven decisions.
• Matthew’s “golden nugget”

About the Guest

Duane Stateler is a fourth-generation pork producer and as the owner/operator of Stateler Family Farms, along with his son, Anthony, oversees all aspects of production and operations. The enterprise features a wean/feeder to finish pork business marketing 15,600 head annually. They also have 900 acres of crop production, raising corn, soybeans, and wheat.

Duane currently serves on the National Pork Producers Council Board of Directors as President and represents producers on various national committees.

Duane is a member of the Ohio Pork Council Board, and is active in numerous Ohio Pork Council Committees, as well as the Ohio Farm Bureau, Hancock Country Farm Bureau, Ohio Livestock Coalition, McComb Farmers Co-op, Blanchard Valley Farmers Co-op, Ohio Soybean Association and Ohio Corn and Wheat Association.

Duane has served his local community as a volunteer for the McComb Fire Department, McComb School Board, State Fire Investigators office and State Arson Taskforce. Duane and his wife, Margie, reside on the family farm in McComb, Ohio.

What can you expect to learn from this episode of Popular Pig?

• The surprising story behind Duane’s family farm and how five generations have shaped their approach to raising pigs.
• What sparked his passion for advocacy—and why he stepped into leadership at the National Pork Producers Council.
• How science-backed water testing is changing the narrative about livestock’s role in water quality—and what the real data says.
• Why trade issues, tariffs, and Prop 12 matter to everyday producers, and what Duane sees coming down the road.
• Duane’s golden nugget

About the Guest

Jennifer Patterson obtained her MSc in Animal Science from the University of Alberta where she is currently a Research Associate and the Swine Industry Liaison for Livestock Gentec. This involves developing research projects that address current industry challenges and providing continued support to producers to implement results at the farm level, putting “science into practice”. Jennifer has worked with many pig industry groups around the world and her current focus is on gilt management to improve sow lifetime productivity and retention. She also loves working with farm production data, through which powerful insights can be developed to make data-driven decisions that positively affect overall herd performance.

What can you expect to learn from this episode of Popular Pig?

• Why a strong gilt development program is key to narrowing the gap between genetic potential and on-farm performance.
• How early culling and poor retention after parity one are major roadblocks to sow lifetime productivity—and what can be done about it.
• The importance of proper puberty stimulation using boars, and why timing, technique, and training matter more than you think.
• What “fertility quadrant” targets you should hit for optimal breeding success—and why data and body condition tracking post-P1 are just as vital.
• Jennifer’s “golden nugget”

About the Guest

Lori is from St. Louis, Missouri and for as long as she can remember, she aspired to be a veterinarian. After her undergrad degree, she worked in a large commercial sow farm in central Missouri where her dreams changed and she fell in love with pigs. Lori went to grad school at Kansas State University and completed her Masters and PhD in swine nutrition where the majority of her research focused around nutrient requirements in gestating sows. Following the completion of her degrees, Lori work for Gestal as a Nutrition and Production Specialist, before coming to PIC in 2020 where she currently serves as a Technical Services Manager.

What can you expect to learn from this episode of Popular Pig?

• Why getting gilt eligibility right—age, weight, and cycle—is critical for her long-term success.
• How body condition scoring (with tools like the PIC caliper) improves longevity and performance.
• What gets in the way of building consistent body condition habits—and how to fix it.
• Why treatment protocols in open pen and Prop 12 setups matter more than ever.
• Lori’s “golden nugget”

About the Guests

Patrick Fleming, vice president of demand development for National Pork Board, guides his twelve-member team on priorities related to consumer demand, multicultural marketing, foodservice and retail support, packer/processor collaboration and human nutrition strategies.

With decades of experience in sales and marketing, he creates uniquely valuable marketing programs by leveraging business-to-business and business-to-consumer activation’s. He is currently a leader in the pork industry’s consumer-facing, digital-forward brand campaign development designed to unapologetically be more relevant and relatable to Millennial and Gen Z Americans.
Fleming previously worked at NPB for 13 years, ending his tenure as the director of market intelligence and innovation. In that role, he was heavily involved in planning, developing and implementing the pork industry’s marketing and sales activities.

Fleming resides in Phoenix, Arizona, with his wife, Karen, and two children, Sean and Kelly.

Jennifer Tirey, executive director of Illinois Pork Producers Association (IPPA), and her team represent more than 1,000 pork producers across the state by judiciously spending Checkoff dollars to enhance profitability and preference for pork, education, and research opportunities in urban and rural areas.

Illinois’ non-checkoff programs focus on state and national legislative issues. IPPA serves as a grassroots voice for pork producers to proactively represent their freedom to operate and to protect the legacy of multi-generational farm families.

Throughout her 10 years as the IPPA executive director, Tirey has served on a variety of national committees focused on marketing/promotion, policy, and member relations. Tirey enjoys running, teaching yoga and spending time with her husband, Kevin, and their two children, Flynn and Katharine.

What can you expect to learn from this episode of Popular Pig?

• How the National Pork Board is launching a bold new brand campaign focused on flavor.
• Why embracing the whole hog—from fresh cuts to processed pork—will drive demand.
• How consumer insights are shaping pork marketing to reach younger generations.
• The role of retailers and state pork associations in rolling out the campaign.
• How pork’s repositioning will drive long-term demand and value for producers.

About the Guest

Kristen Cumming’s career is focused on improving the connection between people and their work. She completed a Bachelor of Arts degree in Economics and a Master of Education degree in Workplace and Adult Learning. Kristen spent 11 years instructing in the Donald School of Business at Red Deer College and the Bachelor of Management Business Economics program at the University of Alberta – Augustana Campus and spent the past 20 years operating a successful consulting practice through which she serves as a consultant, speaker and trainer focused on leadership and execution. She is a proud product of an Albertan farm family.

What can you expect to learn from this episode of Popular Pig?

• Why labor shortages in agriculture are forcing employers to rethink how they attract, train, and retain workers.
• How generational differences impact expectations around training, career development, and workplace culture.
• Why providing feedback and clear communication are critical for keeping employees engaged and productive.
• How leaders can create a workplace that supports both seasoned employees and younger hires, making work more fulfilling for everyone.
• Why organizations must shift from simply managing production to also becoming great stewards of talent.

About the Guest

Kurt was born and raised on a pig farm near Barrhead, Alberta, which sparked his passion for swine production and medicine. He graduated with his Doctorate of Veterinary Medicine in 2010 from WCVM in Saskatoon. After graduation, he went directly into swine medicine and has worked in swine practices in Manitoba and Alberta. In 2019, Kurt started a new swine veterinary practice, Precision Veterinary Services inc., based in Red Deer, Alberta. He and his wife Tanja have their home near Lacombe with their 4 children.

Kurt takes part in various committees and associations to stay abreast of industry news and innovation. He is a director of the Red Deer Swine Technology Workshop, and has been a director of the Canadian Association of Swine Veterinarians for multiple years and is currently the Past President.

What can you expect to learn from this episode of Popular Pig?

• How animal welfare is more than just pain management—it’s about creating a productive and healthy environment for pigs.
• The balance between consumer demands, producer responsibilities, and the role of veterinarians in driving welfare standards.
• Practical management strategies that can improve welfare, including managing out-of-feed events and using simple enrichment tools like hanging chains.
• How targeted anti-inflammatory treatments and strategic vaccination programs can significantly boost productivity and pig welfare.
• Kurt’s “golden nugget”

About the Guest

Dr Martyna Lagoda holds a B.A degree in Science, Zoology, and an M.Sc degree in Animal Behaviour and Welfare. Following the completion of her Ph.D in Sow Welfare (focus on sow chronic stress and its implications for piglet prenatal stress) at Teagasc, Ireland, in collaboration with the Institute of Genetics and Animal Biotechnology, Poland in 2022, Martyna worked as a research technologist on the “Tail Bite Advice” project in Teagasc, aiming to develop algorithms to accurately monitor tail biting behaviour, and to create a data-driven PLF decision support tool to actively advise farmers on how to reduce tail-biting occurrences.

Martyna currently works as a Post-doctoral Research Fellow in the Swine Ethology and Welfare research group at the Western College of Veterinary Medicine, University of Saskatchewan. Martyna’s main research interest includes using behaviour to gain insights into welfare states, as well as developing housing environments which promote species specific behaviours. In her current role, Martyna continues to work towards improving the welfare of swine.

What can you expect to learn from this episode of Popular Pig?

• Why welfare isn’t just about physical health—understanding a pig’s psychological state is just as important.
• How improving welfare can reduce stress, boost productivity, and even lower antibiotic use.
• The challenges of balancing consumer expectations, practical farm realities, and evolving welfare research.
• Why tail docking and enrichment remain complex welfare issues, and how producers are adapting.
• Martyna’s advice on staying honest, confident, and proud of your work.

About the Guest

Dr. David Rosero is an Assistant Professor at Iowa State University. He leads a dynamic research program dedicated to advancing swine nutrition and smart farming practices. His current research initiatives include 1) maximizing the nutritional value of feed ingredients in swine diets, 2) implementing nutritional interventions to improve pig livability and swine systems sustainability, 3) determining the adequate access of pigs to welfare resources, and 4) harnessing computer vision AI technologies to improve production practices and animal welfare. Leveraging his past experience as the Technical Officer at The Hanor Company, he combines invaluable industry experience with academic pursuits.

What can you expect to learn from this episode of Popular Pig?

• How pig livability research is uncovering new insights to reduce sow and piglet mortality.
• The role of feeding strategies, body condition management, and feeding timing in improving farrowing outcomes.
• The ongoing challenge of sudden sow deaths and emerging findings on retained piglets.
• How producers can apply practical strategies—like early sickness detection and improved feeding programs —to improve herd health.
• Learn more about the upcoming 2025 Pig Livability Conference, where Dr. Rosero and industry experts will share cutting-edge research.

About the Guest

Scott Dee earned a DVM, MS, and PhD from the University of Minnesota, is board-certified in veterinary microbiology, past President of the American Association of Swine Veterinarians, past Chair of the American Veterinary Medical Association (AVMA) Council on Biologic and Therapeutic Agents and currently serves on the AVMA House of Delegates. After 12 years in swine practice and another 12 years in academia, Scott joined Pipestone Veterinary Services as Director of Applied Research, where he served as Director of Discovery and Innovation for Pipestone for 12.5 years.

Throughout his career, he has been awarded >12.5 M in research funding and published 187 peer reviewed papers, including the initial publications on the proof of concept of PEDV transmission in feed and the transboundary survival of ASFV in feed. He developed the initial knowledge and industry-wide protocols to understand and control Porcine Reproductive and Respiratory Syndrome Virus (PRRSV) infection at the farm level. The comprehensive application of these protocols has reduced annual PRRS incidence below 10% across the 76 breeding herds in the Pipestone System, the 3^rd largest pork production company in the US, over a 3-year period. This is the first report of long-term control of PRRSV in a large-scale commercial swine production system and is published in the Journal of the AVMA and Animals. He received the AASV Practitioner of the Year, the Howard Dunne Memorial, and Leman Science in Practice awards, a Warrior Chip from the FBI, and is a Master of the US Pork Industry.

He has guest-edited a Special Issue on Feed Risk in Transboundary and Emerging Diseases and is currently guest-editing another Special Issue on Biosecuring Animal Populations for the journal Animals. He has been awarded the Distinguished Service to the US Pork Industry Award from the National Pork Board and the Distinguished Service and Research award from the PRRS scientific community and recognized as the Distinguished Research Alumnus by the UMN College of Veterinary Medicine.

Scott is currently retired, and he and his wife Lisa live in Alexandria, MN. They have two children: Nicholas, a medical student at the University of Minnesota Duluth, Ellen, a CPA at Cargill, and Matilda, a 3-year-old Scottish Terrier.

What can you expect to learn from this episode of Popular Pig?

• How science-based biosecurity can help prevent the introduction of new disease strains across all animal species.
• The significance of the AVMA’s unanimous approval of a biosecurity resolution and its impact on veterinary medicine.
• The detailed process behind drafting and passing a policy within the AVMA and why it sets a precedent for future policies.
• Why biosecurity isn’t just about pigs—how lessons from the swine industry are now being applied to poultry, dairy cattle, and even human health.

About the Guest

As the CEO of Farm Health Guardian, Rob Hannam is committed to helping farms and food companies improve animal health and protect against the devastating impact of animal disease through digital biosecurity.

Launched in 2020 for the swine and poultry sectors, Farm Health Guardian technology is reducing the risk of disease spread and improving biosecurity compliance which saves time, reduces the cost of production and improves farm sustainability.

Rob’s passion for agriculture was cultivated while growing up on his family’s grain farm in Guelph, Ontario. He has worked in agriculture for over 30 years and has proven experience in building innovative businesses.

What can you expect to learn from this episode of Popular Pig?

• How digitizing biosecurity helps reduce the spread of costly diseases like PRRS and PED.
• Why truck washes and dedicated equipment breaches are the most common biosecurity failures—and how to fix them.
• How real-time breach alerts can improve compliance and change behaviors on farms.
• Why producers often overestimate their biosecurity compliance and how tracking data exposes hidden risks.
• Rob’s “golden nugget”

About the Guest

Kyle Nisley graduated from Iowa State University College of Veterinary Medicine in 2023 and has been a staff veterinarian with Christensen Farms since the fall of 2023. He was introduced to the swine industry with a production internship at CF in 2017 and was hooked ever since. He expanded his experience in the SVIP program at both Christensen Farms and Swine Vet Center and knew that he wanted to work with pigs long term. Now, he spends his time practicing medicine and researching new and upcoming innovations in the swine world.

What can you expect to learn from this episode of Popular Pig?

• Why having a new antibiotic in the toolbox is a game-changer for managing disease resistance.
• How real-world trials measure effectiveness, safety, and ease of use in the field.
• Why both objective data and grower feedback are key to evaluating new treatments.
• The challenges of strep and respiratory infections in nursery pigs and what’s showing promise.
• Kyle’s “golden nugget”

About the Guest

Dave received his BA from The University of Northern Iowa in 1982. In 1984, Dave, with business partner Jeff Westrom, formed JWMorton, a Cedar Rapids, Iowa-based advertising agency. They produce marketing communications programs ranging from branding to digital to broadcast and for clients representing over 30 industries from high tech to healthcare. JWMorton’s work is seen in local, national and international markets. They are the only Iowa-based independent agency to create and produce a spot airing on the national Super Bowl broadcast. JWMorton’s agriculture roster has included brands such as Diamond V Mills, Vi-Cor, Art’s-Way, Chore-Time, PigTek and Brock Grain Systems.

Dave is a frequent speaker on the subject of branding and marketing communications. He has served in various ministries at his church and is active in his community, serving on the Cedar Rapids Advertising Federation Board of Directors, including a term as President. Dave also served on the Board of Directors for: the Cedar Rapids Freedom Festival (President), the Cedar Rapids Chamber of Commerce, The Carl & Mary Koehler History Center (President), Linn Mar Schools Foundation, Community Health Free Clinic, Theatre Cedar Rapids, (President) and Advisory Board for the UNI College of Business Marketing Department.

What can you expect to learn from this episode of Popular Pig?

• Why branding is about more than a product—it’s about creating emotional connections.
• How agricultural companies can leverage their culture and values to build authentic brands.
• The critical role branding plays in attracting and retaining top talent in agriculture.
• Challenges and strategies for branding through dealer networks and supply chains.
• Dave’s “Golden Nugget.”

About the Guest

As the CEO of GroGuru, I drive the overall strategy and operational execution for an exciting AgTech company that is changing the way that we grow crops by using an innovative IoT system for precision irrigation, soil monitoring and management. Former contributor at FastCompany, Tech.Co, Entrepreneur, The Huffington Post, and other publications. Previously featured on CNBC, Bloomberg Television, and in Forbes.

I took a company from pre-revenue and pre-product through a successful IPO and a $1.2 billion valuation. I’ve personally raised over $200 million in equity financing for my companies, and been directly involved in over $2 billion of M&A transactions. I have the experience and the in-depth knowledge of what it takes to build a business from the ground-up and win in the marketplace.

Winner of 2008 Ernst and Young Entrepreneur of the Year for Technology, San Diego Daily Transcript 2008 Top Influentials in the Technology Industry, and 2011 San Diego Business Journal Most Admired CEO.

What can you expect to learn from this episode of Popular Pig?

• How continuous root zone monitoring helps optimize irrigation and crop yield while saving on input costs.
• The importance of finding “teaching customers” to refine a product and establish market fit.
• Challenges and opportunities in funding AgTech startups in today’s venture capital landscape.
• Why simplicity, ease of use, and ROI are critical for farmers adopting new technologies.
• Patrick’s “Golden Nugget.”

About the Guest(s)

Melissa Bradford – Operations Coordinator 

Melissa Bradford graduated from Purdue University earning a bachelor’s degree in animal Agribusiness.  For the past 15 years Melissa has worked for Martin Family Farms in Williamsport Indiana and is currently the Operations Coordinator. Prior to working at Maritn Family Farms, Melissa also worked for United Animal Health and M2P2 (Ames, IA). Melissa has served on Indiana Pork’s Youth Committee for the past 7 years.

Locally, Melissa is involved in her Church as the Middle School Sunday School class teacher as well as serving as Assistant Treasurer of the Church. Melissa and her husband Andy have 3 children, the oldest graduated from Wabash College in May of 2024, the middle child is a first year Pharmacy Student at Belmont University and the youngest is a senior in high school.  Melissa and her family reside near Crawfordsville, Indiana.

Azael Romero – Sow Operations Manager

Azael joined Martin Family Farms in 2018, seeking an opportunity to grow while doing work he genuinely enjoys. As Sow Operations Manager, he is committed to fostering a positive environment built on mutual respect and effective communication. Azael lives by the principle: “Treat people the way you want to be treated. Talk to people the way you want to be talked to. Give respect to all.”

What can you expect to learn from this episode of Popular Pig?

• How PigFlow simplifies farm management by turning real-time data into actionable insights.
• The unique ways PigFlow enhances team engagement, accountability, and communication.
• Why adopting new technology can empower employees, even those less comfortable with tech.
• How compliance tools in PigFlow, like Prop 12 features, streamline audits and improve animal welfare.
• Melissa’s golden nugget

About the Guests

Chris Ford

VP Corporate Swine Lender, Farm Credit Services of America, Frontier Farm Credit, and Ag Country Farm Credit.

Chris works with swine operations across the Farm Credit Services of America, Frontier Farm Credit, and Ag Country Associations’ state territory and throughout the Midwest ranging in a variety of sizes. Chris is a part of the specialized Swine Team which has lending relationships with 28 of the 40 largest swine producers in the nation. Prior to becoming a Vice President of Corporate Swine Lending, Chris was a Credit Underwriter that specialized in swine operations.

Chris has served as a Teammates Mentor, Church Elder, local school board member, and is a past participant in the Nebraska Pork Producers Leadership Program.

Chris, his wife Christan, and their 5 boys live in Elkhorn, Nebraska. He is a graduate of the University of Nebraska – Lincoln in 2002, received his Master’s degree in Business Administration from Bellevue University in 2005, and has been with the Association for 16 years.

Valerie Weis

Commercial Lending Officer, Farm Credit Services of America, Frontier Farm Credit, & Ag Country Farm Credit

Val works with mid-size swine operations in our territories as part of the specialized swine team, primarily working with operations in Western Iowa, Nebraska, and Kansas. Val joined the swine team in 2021 after 18 years as a financial officer for the Emmetsburg retail team at Farm Credit Services of America, where she worked with grain, cattle, and contract finish operations as well as swine operations. She has been with the Associations for 21 years.

Val, her husband Joe, and 3 kids live in Algona, Iowa, where they also operate a cash grain operation. She is a graduate of Iowa State University, and grew up on a diversified family farming operation in North Central Iowa.

What can you expect to learn from this episode of Popular Pig?

• Why understanding your financials is the first step in setting up a successful operation.
• The importance of knowing your costs and how to use financial data for smart decision-making.
• How a solid risk management plan can make or break your operation, especially in unpredictable markets.
• The value of having a strong team and discipline to back your financial and risk strategies.
• “Golden Nuggets” from both Chris and Val

About the Guest

Banks Baker is Global Director of Product Sustainability for PIC, a global animal genetics and biotechnology company.  He supports genetic improvement and gene editing as a way to continually improve animal agriculture and provide holistic benefits across the value chain, including reduced greenhouse gas emissions, improved animal welfare and more efficient protein production.

Previously, Banks led protein sustainability for McDonald’s USA, creating and implementing greenhouse gas reduction strategies and managing animal health and welfare commitments and antibiotic policies.  Prior to McDonald’s Banks established a regenerative agriculture research department for a private operating non-profit foundation and managed farms and ranches across the United States.

Banks has an undergraduate business degree from Warren Wilson College and holds master’s degrees in agriculture and business from Colorado State University and The University of Notre Dame.

What can you expect to learn from this episode of Popular Pig?

• How gene editing, like PRRS-resistant pigs, is advancing animal health and production efficiency.
• The role of genetic improvements in reducing the environmental impact of pork production.
• Insights into the global regulatory landscape for gene-edited products and its challenges.
• Why PIC prioritizes responsible introduction of groundbreaking technologies to protect global trade.
• How genetic innovations are creating new sustainability opportunities for the pork industry.

About the Guest

Matt Erickson is currently the Agriculture Economic and Policy Advisor for AgCountry Farm Credit Services, Farm Credit Services of America and Frontier Farm Credit where he provides perspective, insights, and commentary that help connect conditions in the agricultural economy to individual producer impact and resulting impacts to the organization.

Before his role at Farm Credit, Matt accumulated approximately fifteen years of policy and agricultural economic experience in Washington, D.C. Most recently, he served as Chief Economist at the United States Senate Committee on Agriculture, Nutrition, and Forestry under the leadership of former Chairman Pat Roberts (R-KS).

As Chief Economist, Matt was responsible for the management of the Committee’s work regarding budget, economic, and policy analysis. Matt advised the Chairman and other Committee members on the status of the agricultural economy, commodity markets, and economic impacts pertaining to the Committee’s legislative priorities. He also led the Chairman’s policy priorities pertaining to commodities, crop insurance, dairy, and grain standards. He helped craft numerous pieces of legislation that included the 2018 Farm Bill, the United States Grain Standards Reauthorization Act of 2020, and legislation relating to COVID-19 relief. Prior to the Senate Agriculture Committee, Matt worked as an Economist at the American Farm Bureau Federation and at the United States Department of Agriculture under President George W. Bush.

Matt holds a Bachelor of Science and a Master of Science in Agricultural Economics from Purdue University. He maintains an active role on the family farm in Brookston, Indiana.

What can you expect to learn from this episode of Popular Pig?

• How interest rates and inflation trends impact agricultural producers and what to anticipate in 2025.
• Why working capital is a critical safety net for farmers facing market volatility.
• How the U.S. pork export landscape is shifting, with Mexico becoming a key trading partner.
• The importance of understanding economic data to navigate political and market changes.
• Matt’s “Golden Nugget.”

About the Guest

Eric Psota is the Digital Innovation Manager at PIC North America. Since joining in 2021, he has been responsible for developing advanced technologies for digital phenotyping using computer vision and machine learning. Specifically, he specializes in multi-object tracking, pose estimation, animal identification, anomaly detection, real-time systems, and edge computing. Prior to joining PIC, he was a researcher at the University of Nebraska-Lincoln, where he remains on the faculty as an adjunct professor.

What can you expect to learn from this episode of Popular Pig?

• How digital phenotyping combines human expertise and AI to improve consistency in evaluating pigs.
• The challenges of deploying technology in barns, from environmental factors to connectivity issues.
• How improved phenotyping increases heritability and drives lasting genetic improvements.
• The potential of behavioral phenotyping to enhance animal welfare and reduce harmful traits like tail-biting.
• How advancements in edge computing and AI are shaping the future of pork production.

About the Guest

Steve Malakowsky is the Director of Swine Lending at Compeer Financial. He started as an analyst in 1997 working with swine clients and today leads the Swine Sales team for Compeer. Steve is rooted in the industry, serving as the Allied Industry representative as both a delegate and member of the nominating committee for the National Pork Producers Council.

He presents nationally and internationally on topics regarding the U.S swine industry and is a regular contributing writer for national agriculture publications.

Prior to joining our organization, Steve had 17 years’ experience as a farrow-to-finish owner operator and helped with his family’s dairy and crop farm.

Steve earned his bachelor’s degree in finance from Mankato State University.

Steve and his wife Julie live in Wells, MN and have two sons. Brian and his wife Heather and daughters, Kennedy and Maddie live in Shakopee, MN.  Jacob and his wife Alexis also live in Shakopee.

What can you expect to learn from this episode of Popular Pig?

• How Steve’s journey from dairy farming to swine production shaped his career.
• Why adapting to change is critical in farming as technology and market conditions evolve.
• Insights into the challenges and opportunities in lending to swine operations.
• The importance of timing and strategic decision-making to avoid industry downturns.
• What it takes to transition from producer to financial leader in agriculture.

About the Guests

Matthew Rooda is the Founder and CEO of SwineTech, Inc., where he leads the development of innovative solutions for the pork industry. Through SwineTech’s flagship product, PigFlow®, pork producers are empowered to enhance operational efficiency, optimize resource management, and improve pig care through automation and workforce innovation.

With deep roots in the commercial swine industry and a background in human health and animal agriculture, Matthew is passionate about integrating technology into livestock care. Since founding SwineTech in 2015, he has raised over $12 million in venture capital, expanded operations globally, and earned a spot on the Lemelson MIT and Forbes’ 30 Under 30 lists. Matthew has also participated in the Iowa Pork Leadership Academy and served on the Swine Health and Wellbeing Committee. Additionally, as host of the Popular Pig Podcast, he engages weekly with industry experts to share insights on swine production and innovation.

Abraham Espinoza is an entrepreneur and leader dedicated to empowering farmers with innovative tools and technology to sustainably feed a growing global population. As a founder and Chief Operations Officer of SwineTech, Inc., he has played a pivotal role in developing groundbreaking solutions that improve animal welfare and operational efficiency in the swine industry. Espinoza has led the establishment of an international manufacturing network, successfully expanded SwineTech’s products to global markets, and spearheaded the company’s global customer success efforts.

Espinoza’s leadership and achievements have earned him numerous prestigious accolades. He was recognized as EO National Student Entrepreneur of the Year, Farm Bureau National Entrepreneur of the Year, and Ambassador of Entrepreneurship for the U.S. The following year, he was named to Forbes’ 30 Under 30 list in the Manufacturing & Industry category and was honored by MIT Technology Review as one of the Innovators Under 35 Latin America.

What can you expect to learn from this episode of Popular Pig?

Celebrating 200 Episodes: Join SwineTech co-founders Matthew Rooda and Abe Espinoza as they share the story behind SmartGuard, their innovative solution to piglet crushing, and the persistence it took to bring it to life.

• The challenges Matthew and Abe faced in building SwineTech and how they tackled the complexities of developing SmartGuard.
• How Abe’s journey from Mexico to Iowa and Matthew’s background in agriculture inspired them to create impactful technology for pig care.
• The trial-and-error process, teamwork, and lessons learned that shaped SmartGuard and led to its patenting success.
• Insights on the realities of startup life, from fundraising to navigating the demanding world of ag-tech innovation.
• Abe’s “Golden Nugget”

About the Guest

Scott Dee earned a DVM, MS, and PhD from the University of Minnesota, is board-certified in veterinary microbiology, past President of the American Association of Swine Veterinarians, past Chair of the American Veterinary Medical Association (AVMA) Council on Biologic and Therapeutic Agents and currently serves on the AVMA House of Delegates. After 12 years in swine practice and another 12 years in academia, Scott joined Pipestone Veterinary Services as Director of Applied Research, where he served as Director of Discovery and Innovation for Pipestone for 12.5 years.

Throughout his career, he has been awarded >12.5 M in research funding and published 186 peer reviewed papers, including the initial publications on the proof of concept of PEDV transmission in feed and the transboundary survival of ASFV in feed. He developed the initial knowledge and industry-wide protocols to understand and control Porcine Reproductive and Respiratory Syndrome Virus (PRRSV) infection at the farm level. The comprehensive application of these protocols has reduced annual PRRS incidence below 10% across the 76 breeding herds in the Pipestone System, the 3^rd largest pork production company in the US, over a 3-year period. This is the first report of long-term control of PRRSV in a large-scale commercial swine production system and is published in the Journal of the AVMA and Animals. He received the AASV Practitioner of the Year, the Howard Dunne Memorial, and Leman Science in Practice awards, a Warrior Chip from the FBI, and is a Master of the US Pork Industry.

He has guest-edited a Special Issue on Feed Risk in Transboundary and Emerging Diseases and is currently guest-editing another Special Issue on Biosecuring Animal Populations for the journal Animals. He has been awarded the Distinguished Service to the US Pork Industry Award from the National Pork Board and the Distinguished Service and Research award from the PRRS scientific community and recognized as the Distinguished Research Alumnus by the UMN College of Veterinary Medicine.

Scott is currently retired, and he and his wife Lisa live in Alexandria, MN. They have two children: Nicholas, a medical student at the University of Minnesota Duluth, Ellen, a CPA at Cargill, and Matilda, a 3-year-old Scottish Terrier.

What can you expect to learn from this episode of Popular Pig?

• How biosecurity has evolved from simple practices to advanced, science-based protocols.
• The role of air filtration and new biosecurity methods in reducing PERS virus spread.
• The four core pillars of next-generation biosecurity.
• Why training and a strong farm culture are essential to successful biosecurity.
• Scott’s “golden nugget”

About the Guest

Glenn Argenbright has 30 years’ experience operating and running a variety of private, pre-IPO, and public technology companies. He has founded over a dozen startup ventures, resulting in three public offerings, nine exits, and billions in shareholder returns. His background includes expertise and projects in software, firmware, middleware, hardware, enterprise, SaaS, consumer goods, and Web and mobile applications.

In 2017, Glenn launched Quake Capital, an early-stage venture fund with offices in New York, Austin, Los Angeles, and Cologne Germany (through a partnership with Deutsche Telekom). Quake is now on its eighth fund, with over 300 investments and nine exits across its portfolio. The firm was recently recognized as the second most active funder of female founders worldwide (Forbes); one of the ten most active early-stage funds (Crunchbase); and one of the twenty most active venture funds in NYC (Pitchbook). And, according to published CrunchBase data, Quake is the #1 early-stage fund in the world for diverse founders (2021 Beta Boom Study of over 3,400 global early-stage funds, incubators, and accelerators). All of Quake’s funds rank in the top 20% of venture performance with their latest fund producing Net IRR of roughly 40%.

Glenn has appeared as a guest lecturer at numerous universities and startup events throughout the U.S. In addition, he’s been interviewed for both print and television, with features in/on Barron’s, Bloomberg, Business Week, CNBC, CNN, Entrepreneur, Forbes, Fox Business, Fox News, Inc. Magazine, Wired, and many others.

What can you expect to learn from this episode of Popular Pig?

• What makes industries investable and how agriculture can step up to attract outside capital.
• Why agriculture needs a strong network of founders, mentors, and investors to drive real innovation.
• The importance of practical, results-driven solutions over flashy tech trends.
• How to focus on sustainable improvements instead of short-term fads.
• Lessons from other industries that agriculture can apply to boost long-term success.

About the Guest

A native son of South Dakota. Chad Greenway was born and raised on a hog, cattle, and crop farm in Mt. Vernon, SD. He learned the value of hard work, resiliency, and perseverance working daily on the family farm. Growing up in a small rural community Greenway was thrust into leadership positions at an early age on the farm and in the community.

Greenway attended the University of Iowa on a football scholarship. While at Iowa, Greenway was named 3-time All Big Ten and was a 2- time All American. Greenway was on the leadership council all four years of college which is the highest honor voted on by his peers. Greenway graduated with a degree in Communication Studies in December of 2005.
In the 2006 NFL Draft Chad was drafted #17 overall in the first round by the Minnesota Vikings. Greenway played 11 seasons in the NFL all of which were with the Vikings. Greenway was All-Pro, Pro-Bowl, and a long tenured Captain of the Vikings during his career. Greenway was named Vikings Man of the Year four times and was the NFLPA’s winner of the prestigious Byron “Whizzer” White award for his charitable contributions during his career.

Since his retirement from the NFL in 2017 Greenway has stayed active in the Twin Cities as President of his family’s Lead the Foundation which launched in 2010 and is still active in supporting families and kids across the upper midwest. He has also became Partner with two different companies over the past 5 years. (Gray Duck Spirits, Bankshot Solutions) Greenway resides in Wayzata, Mn with his wife Jennifer and four daughters and is active in training, coaching and being a dad to his girls.

What can you expect to learn from this episode of Popular Pig?

• How growing up on a family farm shaped Chad’s work ethic and leadership skills.
• The role that persistence and accountability play in both farming and professional sports.
• How teamwork on the farm translates to success in sports and business.
• Insights into the importance of adaptability and constant improvement, even at the highest levels.
• Chad’s “golden nugget”

About the Guest

Leadership & Advocacy

Joel Harris is an active member in Iowa’s biotechnology industry through both of his roles; CEO of Genvax Technologies and Executive Director of the Ag Startup Engine. As co-founder and CEO of Genvax Technologies, Joel is leading his team to develop mRNA + nanoparticle vaccines for livestock. The Genvax team is targeting multiple diseases, most notably swine influenza and the foreign animal disease African Swine Fever. This work requires unique and extensive collaborations that Joel has initiated with state and national leaders in the human and animal biotechnology space, government groups such as the USDA Center for Veterinary Biologics and IEDA and supporting stakeholders like United Animal Health, Iowa Corn Growers Association and Johnsonville Ventures. During 2023 Joel will be networking with government leaders to advocate for support for emerging technologies and bringing those technologies to Iowa.

As Executive Director of the Ag Startup Engine, Joel is instrumental in supporting Iowa-based biotechnology companies. Biotechnology companies that Joel has led investments in are Leah Laboratories, Mazen Animal Health, GW Nutrition, Gross-Wen Technologies, Skroot Laboratories and Pyrone Systems. Joel has served on the boards of IowaBio and Mazen Animal Health. He and his father founded Harrisvaccines (a livestock vaccine company later acquired by Merck Animal Health) that still operates in the ISU Research Park today. During his tenure, Ag Startup Engine was presented with the LWBJ Impact Award for the 2021 Prometheus Awards. Joel is deeply involved in the biotechnology industry in Iowa and continues to bring talent, jobs, and new technologies to the state.

Innovation

At Harrisvaccines, Joel applied unique sales and marketing strategies to bring the first mRNA vaccines to market in the animal health industry. At that time, mRNA was referred to as repliconRNA and was delivered via a viral particle (nanoparticles are the delivery vehicle for Covid mRNA vaccines). Harrisvaccines was initially denied a pathway to regulatory approval by USDA and Joel (as the case with many startups hampered by regulations) created badly needed cash flow for the company by providing swine producers with farm specific vaccines without the requirement for regulatory approval. Eventually, Harrisvaccines assisted the USDA in developing the regulatory requirements for prescription-based farm specific vaccines that is currently followed by Merck Animal Health. At Genvax, Joel is again applying innovation to the development of mRNA/nanoparticle vaccines for animals.

What can you expect to learn from this episode of Popular Pig?

• How Harrisvaccines became a successful ag-tech startup and led to a major acquisition by Merck.
• Why building a supportive community is essential for entrepreneurs in agriculture.
• The unique challenges that slow down technology adoption in farming compared to other industries.
• How venture capital models need to be adapted to fit the slower innovation cycles in agriculture.
• Why deep domain expertise and understanding of producers’ needs are critical for ag-tech success.

About the Guest

After experiencing first-hand the frustration of finding and valuing farm equipment for his corn and soybean farm in Iowa, Kyle McMahon founded Tractor Zoom to better connect good data and investment decisions for dealerships, Farm Credit Associations, Farm Service Agencies, banks, auctioneers, and farmers. In addition to his work at Tractor Zoom, Kyle remains involved in row crop production and swine operations, and has a background in private equity and other entrepreneurial ventures.

What can you expect to learn from this episode of Popular Pig?

• How data-driven decision-making can improve the buying and selling of farm equipment.
• Why digital tools like Tractor Zoom can streamline farm operations and increase profitability.
• The challenges of transitioning from a service industry to a tech startup in agriculture.
• Key factors to consider when pricing and valuing agricultural machinery for auctions or sales.
• Kyle’s “golden nugget.”

About the Guests

Jenna Seltzer Bio:

Jenna was raised on a diversified grain and pig farm outside of Lebanon, Indiana. Growing up, she was heavily involved in 4H and FFA. Jenna attended Kansas State University where she earned her bachelor’s degree in animal science in December of 2019 and master’s degree in applied swine nutrition in the summer of 2021. Jenna then started with Elanco as a swine account manager in Kansas and Nebraska.

She transitioned into a swine nutritional health consultant role at Elanco in November of 2023 to help support Elanco’s growing portfolio in the nutritional health space. Jenna currently resides near Pleasanton, Nebraska with her husband, Garrett, and two dogs, Dixie and Callie. In her spare time, Jenna enjoys spending time with family, volunteering at her church, baking sweet treats, and lifestyle photography.

Angela Vaske Bio:

Angela was raised on a row crop farm in northeast Iowa, spending her time picking up rocks and working ground in the spring, and driving the grain cart in the fall during harvest. Angela attended Iowa State University where she earned a bachelor’s degree in Agricultural Business with a double major in Economics. Angela started with Elanco after graduation, working on the beef sales team as a territory manager in the Dakotas. She then transitioned into a key account manager in swine, working in northern Iowa and southern Minnesota. Angela went to work for NutriQuest after 10 years with Elanco, spending 8 years supporting the growth of their swine business. With the recent acquisition, Angela is now back working with Elanco as a marketing brand manager supporting the Nutritional Health and Feed Additive brands. Angela currently resides in Clear Lake, Iowa with her husband, Adam, and three children. In her free time, Angela enjoys watching her kids in activities and sports, reading and enjoying the outdoors.

What can you expect to learn from this episode of Popular Pig?

• How Elanco’s portfolio is supporting swine producers with non-antibiotic solutions for better pig health.
• The role of biomarkers in measuring chronic inflammation and improving herd management.
• Why early pig care at the sow farm is critical for long-term health and success in wean-to-finish production.
• Practical tips on pairing nutritional products with antibiotics to optimize health and performance.
• Jenna’s “golden nugget”

About the Guest

Nick Lehman is a 4th generation livestock, and grain farmer in western Boone County Iowa.  He and his dad have been raising pigs together for over 30 years and now operate a 4880 head finisher site.  Aside from the daily farming operation they serve as a test site for some of the latest equipment AP is bringing to the market.

Nick brings his suggestions for maintenance and seasonal prep from 17 years of confinement operation in the roller coaster of weather that Iowa brings each year.

What can you expect to learn from this episode of Popular Pig?

• How to prepare your barn for winter to ensure pig comfort and health.
• Why it’s crucial to check and maintain ventilation systems before cold weather.
• Key tips for inspecting and fixing feed lines and curtains to avoid costly issues in freezing temperatures.
• How regular maintenance checks can save you time and money in the long run.
• Nicholas’ “Golden Nugget”

About the Guest

Dr. Hyatt Frobose serves as the USA Commercial Director and Nutritionist for JYGA Technologies, Inc., a Quebec-based company producing GESTAL brand precision feeding systems for the swine industry. Hyatt specializes in assisting swine producers with group-housing solutions and nutritional programs to optimize performance and welfare of sows and growing pigs in commercial environments.

Since completing his Ph.D. in swine nutrition and management at Kansas State University in 2015, Dr. Frobose has been a featured speaker and specialist working with producers around the world in adopting new technologies and adapting to increased animal welfare standards. In his role with JYGA, Hyatt has assisted with the designer renovation of over 250 sow farms representing over 400,000 sows. Dr. Frobose and his family are based in Greeley, KS and are actively involved in their church, local 4-H programs and seed stock and cow/calf operation.

What can you expect to learn from this episode of Popular Pig?

• How aging infrastructure and economic uncertainty impact swine farm investments.
• The cost-benefit analysis of different group housing systems, including Prop 12 compliance.
• Why electronic sow feeding (ESF) offers flexibility and long-term savings.
• The growing importance of integrating technology for better farm management.

About the Guests

Mark D. Rix

Mark graduated from Iowa State University in 1973 and went to work for Wilson Foods in Oklahoma City for 6 years.

Mark joined Purina Mills in 1979 as a salesman in Nebraska and became a Swine Consultant in 1984. He then moved to North Carolina for Purina Mills as Swine Business Manager in 1988.

Mark moved to Fremont, Nebraska in 1994 and helped build Swine Management Services into a full line management company that built 40 sow farms and managed 80,000 sows.

Ron Ketchem and Mark purchased the consulting and intellectual property of Swine Management Services from Purina Mills (Land O Lakes) in 2002 and grew it into the leading independent swine consulting company providing “information solutions” to the swine industry through state-of-the-art benchmarking and analysis programs.

Mark has been married to Carolyn for 48 years and they have two children.

Nicole Boettger

Nicole has been with MetaFarms since January 2023 serving as Director of North American Swine. She brings 35 years of experience and relationships along with industry knowledge to the sales and marketing team.  Before joining MetaFarms, she held sales and marketing roles in the feed, pharma, and pork industry associations (MN Pork and National Pork Board). She also taught Ag Education right out of college. Nicole grew up on a crop and swine farm in Southern MN and owns a contract finishing site. She holds production degrees from the University of MN and an Ag Education Degree from South Dakota State University.  When not at work she enjoys training her Labrador Retrievers for field trial hunting competitions and cheering on the Jackrabbits.

Ron Ketchem

Ron Ketchem graduated from the University of Missouri in 1973 with a BS in Animal Science and master studies in Reproductive Physiology and Animal Breeding. He worked 12 years for a genetic company in production, sales, and marketing and developed their AI program. He then spent 15 years in Indiana with a major feed company as a Swine Consultant providing technical support and training. Ron later purchased Swine Management Services, LLC in August 2002 with Mark Rix. SMS was sold on September 30, 2019 to MetaFarms, a sow record-keeping company in Minnesota. Today, Ron consults with over 400,000 sows in the US, Canada, and Australia. Ron has been married to his wife Pam for 36 years and has 3 grown sons.

What can you expect to learn from this episode of Popular Pig?

• How SMS transformed small sow farms into efficient finishing operations.
• The importance of meticulous planning to keep farm projects on budget.
• How benchmarking with standardized data drove farm improvements.
• The effectiveness of using visual tools to make complex farm data understandable.

About the Guest

Patrick Fleming is the vice president of demand development for National Pork Board. Fleming leads the marketing and domestic demand team on a revolutionary, data-driven approach to make pork more relevant to more Americans. His return to NPB coincides with the culmination of an 18-month effort funded by the Pork Checkoff to develop and deploy new consumer market research and insights across the pork industry.

Fleming and his team focus on developing a consumer-facing campaign designed to win more hearts and minds for pork, in particular Millennial and Gen Z Americans, whose consumption of pork continues to decline. Fleming guides his team day-to-day on priorities related to consumer demand, multicultural marketing, food service and retail support, packer/processor collaboration and human nutrition strategies for NPB with input and direction from the producer-led board of directors.

What can you expect to learn from this episode of Popular Pig?

• How pork can be the “best-kept secret” in the protein world, offering more than 110 flavor nuances.
• The importance of modern consumer segmentation and how it helps in targeting the right messages to the right people.
• Why pork’s versatility makes it a “one size fits all” option for meals, whether it’s breakfast, lunch, dinner, or snacks.
• The impact of new cooking methods like air fryers on the way younger generations prepare and enjoy pork.
• Patrick’s “golden nugget”

About the Guest

Wesley Lack – Pork Regional Business Director for Zoetis.

Wes started with Zoetis in November of 2022 as Area Business Manager on the beef team in Iowa.  In June he was promoted to his new role as Pork Regional Business Director leading the US pork team.

Wes has extensive experience in production agriculture within the pork industry, having worked and led people at various companies in Oklahoma, Indiana, and Iowa. In 2013, Wes and his partners started a business to sell, service, and distribute control systems for pork, poultry, and dairy operations. After being acquired in 2021, Wes gained responsibility for all aspects of the manufacturing, sales, and service of the livestock controls business for Maximus an Ingersoll Rand company.

Wes grew up on a farming operation in Hatch, NM and graduated from New Mexico State University with a bachelor’s in Ag Economics and Business.

He currently resides in Afton, IA, with his wife, April, and three children, Kaylin, Austin, and Kathryn.

What can you expect to learn from this episode of Popular Pig?

• The power of strong producer relationships.
• Key support areas from Zoetis: air, feed, water.
• Lessons pork producers can take from the beef industry.
• Embracing change to overcome challenges.
• Wesley’s Golden Nugget

About the Guest

Greg Hastings serves as the Senior Director of Commercial Excellence & Business Development at Neogen. In this role, he oversees Neogen’s Animal Safety R&D and Data Analytics teams. Greg is a passionate advocate for animal agriculture and actively engages in evaluating and contributing to the development of new technologies and services that offer benefits to owners and employees of animal production practices worldwide.

Throughout his career at Neogen, Greg has played a pivotal role in developing and implementing various animal health products, including detectable needle usage in animal production. A Purdue University graduate, Greg currently resides in Richmond, Kentucky with his wife, Denise.

What can you expect to learn from this episode of Popular Pig?

• The evolution of needle use in the pork industry.
• How the D3X needle prevents needle fragments in pork.
• Challenges in creating a fully detectable needle.
• The importance of risk mitigation in pork safety.
• Greg’s “Golden Nugget”

About the Guests

Dominic Vitucci Bio

Dominic was always poised to disrupt the tax industry. To get the required hours for the CPA, he decided to study both accounting and computer science. With two degrees in hand, Dominic started his career as integral part of the Grant Thornton Tax Innovation team.

Throughout his tenure, he had the unique opportunity to interact with firm experts, each sharing their ambitious visions for cutting-edge technologies. In August 2020, inspired by these encounters, he made the bold decision to leave Grant Thornton and devote himself full-time to building a truly innovative R&D credit technology.

Hillary Dubé Bio

Hillary Dubé is a dynamic professional who transitioned into the R&D Tax Credit Industry in 2019 working for a multinational credits and incentives firm, after a successful, nearly decade long career in the corporate Beauty Industry. Through her work in R&D Credits, she had the opportunity to meet and assist numerous pork producers in the United States with their R&D Tax credit needs, leading her to develop a strong affinity for the pork industry and agriculture at large.

Hillary’s transition to SPRX last year provides a unique perspective and has enabled her to effectively connect with pork producers to streamline their R&D tax credit process to minimize time spent, while maximizing their benefits. Her dedication to the pork industry and passion for fostering this new innovative approach within agriculture have positioned her as a respected leader in the industry.

What can you expect to learn from this episode of Popular Pig?

• How AI (Artificial Intelligence) is transforming the R&D tax credit process for faster and more affordable results.
• The importance of documenting research efforts to fully leverage R&D tax credits.
• Why many in the agriculture sector aren’t fully utilizing available tax credits.
• How technology can simplify and streamline tax credit applications.
• Hillary and Dominic’s “golden nuggets”

About the Guest

Martijn Schippers, a driven entrepreneur from the Netherlands, began his journey in business at the age of 15, co-founding a successful employment agency with his siblings. Over the course of a decade, Martijn helped grow the company from the ground up, eventually selling it after reaching $8 million in revenue and employing 20 staff members.

In 2022, Martijn joined The Schippers Group, a family business started by his grandfather in 1966, which has evolved into a global leader in farm biosecurity. As the General Manager of Schippers USA, Martijn relocated to the United States with a mission to expand the HyCare program. His focus is on delivering comprehensive biosecurity solutions that not only supply high-quality products but also provide the right application, coaching, and monitoring to ensure optimal results. These initiatives are designed to create cleaner living environments and drinking water on farms, ultimately reducing antibiotic usage and enhancing animal performance.

Martijn’s innovative approach and dedication to the industry have positioned him as a key figure in the U.S. expansion of The Schippers Group. He continues to lead efforts in improving farm biosecurity and driving the company’s mission forward.

Want to know more about Schippers USA or join our team? Visit our website: www.schippersusa.com.

What can you expect to learn from this episode of Popular Pig?

• Starting Young: Martijn launched a successful business at 15 with his siblings before joining the family company.
• Family Business Dynamics: Insights on how Martijn and his siblings successfully work together in the family business.
• Biosecurity Breakthroughs: Learn about the Shippers Group’s innovative approach to improving farm biosecurity.
• Entering the U.S. Market: Discover the unique challenges of expanding into the U.S. from Europe.
• Martijn’s “Golden Nugget”

About the Guest

Dave Parks is an engineer at SwineTech with a diverse background in agriculture and technology. Raised in South Central Kansas, Dave grew up with hands-on experience at his grandparents’ small sow finishing farm. He graduated from Kansas State University with a degree in secondary education, emphasizing computers. Dave spent years in the public school system, where he taught computer technology and developed mobile apps and cloud computing solutions to enhance educational processes.

At SwineTech, he has been pivotal in developing key app features like Prop 12 compliance and split suckling tracking, improving efficiency in pork production. His blend of agricultural roots and technological expertise drives his innovative contributions to the pork industry. Dave’s experiences in Nashville, meeting country stars, and how karaoke unexpectedly changed his life for the better add a unique dimension to his journey.

What can you expect to learn from this episode of Popular Pig?

• Dave’s background in agriculture and technology and how it led him to SwineTech.
• The significance of biosecurity measures like showering in and out on pig farms.
• Development and implementation of app features for Prop 12 compliance and split suckling.
• The importance of user feedback and how it shapes app improvements.
• Dave’s experiences in Nashville, including his role in karaoke and meeting country stars.

About the Guests

Bill Even is the Chief Executive Officer of the National Pork Board. With extensive experience in agriculture and leadership, he directs programs to build trust and add value for the nation’s 60,000 pork producers. His responsibilities include strategic marketing, research, and supporting producer initiatives.

Dr. David Newman is the Senior Vice President of Market Growth at the National Pork Board. A third-generation pork producer and meat scientist, Dr. Newman leads efforts to understand consumer behavior and drive demand for pork. He focuses on innovative marketing strategies to position pork as a preferred protein.

What can you expect to learn from this episode of Popular Pig?

• Adapting to post-COVID changes and focusing on product value.
• Insights into consumer segmentation and seven key categories.
• Targeting future pork consumers, especially Gen Z and millennials.
• National Pork Board’s new digital consumer marketing campaign.
• The role of technology and innovation in modern pork marketing.

About the Guest

Brent Hershey is the owner and President of Hershey Ag, a company he formed in 1980. Growing up on the family farm, Brent raised steers, grew tobacco and corn, and worked alongside his father and uncle in an egg layer house. Over the years, he has expanded Hershey Ag to include swine production, a dairy feed division, and a dairy ventilation business.

Brent’s commitment to valuing and growing people from within has been a cornerstone of his management strategy, particularly across his sow farm management team. His greatest accomplishments include achieving superior production systems by promoting quality and efficiency from sow breeding and birthing to growing excellent market hogs. Brent embraces change and progress in the ag industry, always striving to be better today than yesterday.

Brent and his wife, Lisa, live in Mount Joy and are the parents of three children. He enjoys skiing, motorcycling, hunting, the beach, and spending time with family.

What can you expect to learn from this episode of Popular Pig?

• How Brent transitioned from high school to establishing a successful pig business.
• The influence of chicken industry practices on pig farming techniques.
• Challenges and changes in pig housing systems over the years.
• The impact of Prop 12 on pig farming practices on the East Coast.
• Brent’s “golden nugget”

About the Guests

Drew Ott, a former Iowa Hawkeye football player, balances life on his Nebraska family farm with his wife, Kali, who he met at the University of Iowa where she played basketball. Married since 2017, Drew and Kali integrate modern agricultural techniques and traditional farming practices, navigating the challenges of family farming while fostering a deep connection to their rural roots and each other.

What can you expect to learn from this episode of Popular Pig?

• Family dynamics in farming and managing generational differences.
• Challenges faced by modern family farms and strategies to stay competitive.
• The role of technology in improving farm efficiency and productivity.
• Transitioning from non-farming backgrounds into farm life.
• Drew and Kali’s “golden nugget.”

About the Guest

Barb grew up on a diversified farm in west central Illinois where she was active in 4-H and then attended the University of Illinois where she majored in Ag Communications. Her career includes farming, livestock publication experience, animal health sales, and small business ownership.

After college Barb worked in Omaha and Kansas City before moving to Cedar Rapids, Iowa to begin her animal health sales career. While working with dairy farmers and pork producers throughout Iowa, Barb met her future husband at a pork industry trade show. They were married in September 1981 and Barb dove head-first into being a farm wife.

In addition to farming and her work at Heartland Marketing Group, Barb served on the National Pork Producers Council Board of Directors and was President of the organization in 2001-2002. She has served on numerous committees and task forces for both NPPC and National Pork Board. Barb was chosen to serve on the United States Animal Health Association Executive Committee and was president of the organization in 2018. She was also nominated by Iowa’s governor to serve on the Iowa Great Places Advisory Board and was named chairman in 2022. She completed six years on the Iowa 4-H Foundation Board of Trustees, serving as Chairman in 2012. In February 2024, Barb and Steve were honored with the Foundation’s Outstanding Individual Supporters Award.

Barb and Steve continue to farm and are the parents of three grown children: Andy (wife, Sally), Dan, and Kourtney. They are also grandparents of Lucy, Archie, and Eli. Together they are leaders of the Early Achievers 4-H Club and active members of the Early United Methodist Church.

About the Guest

Erin Brenneman is a passionate advocate for agriculture and a dedicated farmer. Raised in the suburbs of Chicago, Erin’s journey to the farming world began with her love for animals, sparked by horseback riding lessons during her high school years. She pursued her passion at Iowa State University, where she earned a degree in Animal Science and met her husband, Tim Brenneman

Erin’s introduction to farming came through weekends spent at Tim’s family farm in Iowa, where she fell in love with the farm life and community. Over the years, Erin has become deeply involved in the operations of Brenneman Pork, focusing on farrowing and day-one piglet care. Her hands-on experience and commitment to animal welfare have been pivotal in streamlining processes and enhancing farm efficiency.

Beyond her farm duties, Erin is a vocal advocate for transparency in agriculture. She has shared her farming experiences through various platforms, including blogs and social media, aiming to bridge the gap between farmers and consumers. Erin has also collaborated with organizations like the National Pork Board to host farm tours, providing firsthand insights into the realities of pig farming.

Erin’s efforts in promoting agriculture have earned her recognition in the industry, and she continues to inspire others with her dedication to farming and community.

What can you expect to learn from this episode of Popular Pig?

• Erin’s Journey: From city life to farm life and her passion for animals.
• Farm Life: The sense of community and connection in rural living.
• Communication: Bridging the gap between urban and rural understanding through simple storytelling.
• Efficiency: The benefits of adopting PigFlow for real-time data and farm management.
• Erin’s “Golden Nugget”

What can you expect to learn from this episode of Popular Pig?

• New World Pork Expo Format: How the two-day format affected attendance and engagement.
• Adoption of Innovations: The challenges of introducing new technologies in the swine industry.
• Labor and Automation: How labor shortages are pushing farms to adopt automation.
• Consumer Education: The need to educate the public about modern farming practices.
• Future Industry Trends: Predictions on the role of artificial intelligence and automation in modern farming

 Guest Bio’s

Alex Adams

Bio: Alex Adams has over a decade of experience in the swine industry. He grew up on a small farm in southern Michigan and currently works for Hypor Swine Genetics, one of the global leaders in swine genetics. Alex is dedicated to advancing the industry through innovative genetic solutions.

Marcel Schubert

Bio: Marcel Schubert brings over 23 years of expertise in the swine industry. As the Business Development Manager for RO-Main in Quebec, Canada, Marcel is known for his work with products like Hercules’ Arm and Smart Counting. His deep industry knowledge and innovative approach make him a key figure in swine business development.

Chris Grant

Bio: Chris Grant is the President of IHT, known for supplying energy-efficient heat mats and pioneering cooling technology with patents from Purdue. With several appearances on the Popular Pig Podcast, Chris continues to lead the charge in creating solutions that address environmental challenges in the swine industry.

About the Guest

Neogen is committed to fueling a brighter future for global food security through the advancement of human and animal well-being. Harnessing the power of science and technology, Neogen Corporation has developed comprehensive solutions spanning the Food Safety, Livestock and Pet Health & Wellness markets. A world leader in these fields, Neogen has a presence in over 140 countries with a dedicated network of scientists and technical experts focused on delivering optimized products and technology for its customers.

What can you expect to learn from this episode of Popular Pig?

• The importance of biosecurity and its evolution over the years.
• How to implement effective biosecurity measures on your farm.
• The role of water quality in maintaining biosecurity and improving animal health.
• The benefits and methods of using detergents before disinfectants for optimal results.
• Stuart’s “golden nugget.”

About the Guest

Anne Miller from Montana earned the Paulson-Whitmore Award for State Executives. Miller’s loyalty to Montana agriculture led her down the path as a dual state executive for the Montana Pork Association and Wyoming Pork Producers Council. Her notable accomplishments included volunteering on the committee that developed the We Care® Ethical Principles; serving on the committee to hire two National Pork Board CEOs; and advocating for pork quality with meat processors in the state.

What can you expect to learn from this episode of Popular Pig?

• Anne’s journey from AmeriCorps to pork industry leadership showcases a non-traditional path to success.
• Unique aspects of Montana’s pork industry, especially within Hutterite communities.
• Diverse representation on the pork board, facilitated by Anne to include voices from Hutterite colonies.
• Crisis management insights from Anne’s experience in emergency services and pork production.
• Anne’s “Golden Nugget”

About the Guest

Distinguished Service Award Winner Dr. Paul Sundberg retired in 2023 from his notable career, which included practicing veterinary medicine, working for national pork industry organizations and leading the Swine Health Information Center (SHIC). The award is selected by past presidents of the National Pork Board and recognizes individuals who have made invaluable contributions to the pork industry, going above and beyond what is expected of them.

What can you expect to learn from this episode of Popular Pig?

• Explore Dr. Paul Sundberg’s journey from a vet to a pork industry leader.
• Discover breakthroughs in pork safety and needle design that reshaped the industry.
• Learn why pork can now be safely cooked at 145 degrees, enhancing its taste and safety.
• Understand the role of the Swine Health Information Center in preempting pork diseases.
• Paul’s “Golden Nugget”

About the Guest

Mandy Dutton was born on a cattle ranch in Montana, setting the foundation for a lifelong engagement with agriculture. Her family moved to a small town in the Colorado mountains during her early years, where they continued their ranching lifestyle. After completing high school, Mandy relocated to Wyoming, marking a shift from cattle to swine as she began her career in a swine facility. She progressed through various roles in the swine industry, including department lead, farm manager, production manager and recently promoted into senior production at Carthage System, where she continues to thrive in her career.

Mandy now lives in Moberly, Missouri, with her husband, their five children, and six grandchildren who are scattered in Missouri and Nebraska. A fervent traveler, she aspires to visit all 50 states with her husband; they have 16 states left to go. Cruises are their preferred mode of travel, providing cherished family memories with their biannual trips. Aside from travel, Mandy enjoys the country life, landscaping her property, spoiling her grandkids, and planning future vacations. Her deep commitment to her family, career, and hobbies highlights her dedication to both her personal and professional life.

What can you expect to learn from this episode of Popular Pig?

• Explore how PigFlow improves team communication and fosters a collaborative environment on the farm.
• Learn how PigFlow helps improve production efficiency and streamline farm operations.
• Discover how features like the farrow tracker and alerts can lead to better pig care and lower stillborn rates.
• See how PigFlow’s customer support team offers personalized assistance, ensuring a seamless onboarding process and continuous improvement.
• Mandy’s “Golden Nugget” shares her perspective on how technology can drive positive change in swine production.

About the Guest

Eddie Zamora is an international foodie, Cuban home cook and former Judge on the TV family competition series Dinner Takes All on BYUtv. The twelve episode series was produced by Keller/Noll, the creators of Food Network’s Chopped and Chopped Junior.

Born and raised in Miami, Florida, Eddie received inspiration from my parents both fled the island of Cuba for a better life in the United States.

His first broadcasting gig was as one of the hosts on an interactive Latino oriented talk show “Chat” on NBC Mun2. This international exposure to the Latino community inspired to always keep my Latin heritage close to heart to continue to connect with his roots.

After moving to Los Angeles Eddie began traveling the globe in search of foods, drinks, tastes, and places that inspire him. These travels motivated his self-taught cocktail and cooking career. TheYumYumFoodie is a platform to connect with brands and to share all of these experiences with his audience. He’s collaborated with several brands including Toyota, Lexus, Norwegian Cruise Line, Pepsi, American Airlines, Stella Artois, Got Milk, Napa Valley Vintners, The National Pork board, Don Francisco’s Coffee, Café La Llave, Johnsonville, Mazola, Cazadores Tequila, Angel’s Envy Bourbon, Marriott, Movember, and McCormick Spices to name a few. Currently the host of Apple Podcast’s top 30 food/drink podcast “Kill The Bottle” and is one of the judges on the BYUtv cooking competition show “Dinner Takes All.” Most recently he was one of the hosts of the NBC daytime food talk show “The Tastiness.”

His Latin passion and heritage are what inspire him to share foodie life or #VidaFoodie with the world. Eddie will always bring an honest, irreverent, and “No holds barred” approach to life and work.

@TheYumYumFoodie on Social:
Instagram
Twitter
Facebook

What can you expect to learn from this episode of Popular Pig:

• Pork in Cuban Culture: Eddie Zamora grew up in a Cuban-American household in Miami, where pork was a central part of celebrations and traditional dishes.
• Transition from Music to Food: Eddie comes from a musical background but found his passion for food through a series of life events, including working in high-end catering and traveling to Spain.
• Food Travel and Inspiration: Eddie’s travels to Spain, particularly Barcelona, played a significant role in his culinary journey.
• Connecting Food with Tradition: Eddie emphasizes the importance of tradition in cooking, sharing how certain foods and recipes remind him of home.
• Eddie’s “Golden Nugget”: Eddies’ golden nugget or life wisdom.

About Dakota Steber:

Dakota Steber, Assistant Manager at Borgic Farms’ Newton Sow Farm in Illinois, has a deeply rooted connection to the agriculture sector, having been introduced to pig production at a very early age. Raised on the farm where his father worked, Dakota began assisting with chores when he was just six years old. Throughout his high school and college years, the farm remained a constant in his life. After a stint in the automotive industry in Alabama and serving six years in the United States Army Reserve, Dakota returned to his roots in 2018 to take on his current role.

Known for his humor, patience, and dedication, Dakota is lauded by colleagues for his effective training skills and commitment to animal welfare. He plays a pivotal role in integrating innovative technologies like the Pig Flow system into farm operations, enhancing both productivity and the work environment. His leadership skills are particularly noted in managing diverse teams and improving operational efficiencies across the farm.

Dakota lives with his partner, Desirae, and enjoys spending quality time with their children, Kholee, Sawyer, and Rylan. An integral part of the Borgic family, he values the familial atmosphere and the collective focus on team success.

What can you expect to learn from this episode of Popular Pig?

• PigFlow streamlined the data-entry process, reducing the burden on farm staff.
• The platform helped to reduce stillborn rates, benefiting overall production efficiency.
• PigFlow improved communication among team members, fostering better collaboration.
• The task list feature provided by PigFlow helped the team stay organized and reduce stress.
• Dakota’s “Golden Nugget” his own perspective on embracing change in the swine industry.

About the Guest

Ed Tice, a native of the Texas Panhandle, has established his home in the heartland of America. For 20 years, he resided in Tipton, Indiana, and now lives in Story City, Iowa, with his wife Emily and their two children. Ed’s professional journey in the pork industry spans nearly three decades. His career began with Tyson Fresh Meats, where he contributed significantly as a Senior Hog Buyer and a Corporate Auditor for FarmCheck, Tyson’s animal welfare program. Following this, Ed expanded his expertise at United Animal Health, holding the position of Sales and Business Development Manager for Show Feed and UPPS.

Ed’s current professional endeavors include a partnership with Four County Pig Placement and managing his own venture, Tice LS Enterprises, specializing in Livestock Marketing and Consulting. His commitment to the pork industry is evident through his participation in various committees for the National Pork Board. He has also been an integral part of the Executive Board for Indiana Pork. Ed’s passion for livestock and agriculture extends beyond his professional life. He dedicates his time to youth in these fields, participating as an official at swine events for the National FFA Convention and national collegiate judging contests. Additionally, Ed was a member of the National Junior Swine Association Youth Advisory Board.

In his local community, Ed has been an active member of the Tipton Co. 4-H Council for six years, serving as vice president for one year and president for four years. His involvement with the Indiana State Fair as the Crossbred Breed Manager for the Swine Barn spanned 15 years, further showcasing his dedication to the field.

Ed’s educational background includes attendance at Clarendon College in Clarendon, TX, and Tarleton State University in Stephenville, TX. Notably, he was part of the 1993 National Championship Livestock Judging Team while at Clarendon College. Outside of his professional and volunteer activities, Ed and his family are avid participants in showing purebred and crossbred livestock. They also enjoy attending their children’s various sporting events and school activities.

What can you expect to learn from this episode of Popular Pig?

• Adapting to Industry Audits: Ed discusses the industry’s proactive approach to transparency and animal welfare.
• Importance of Training: Emphasizes the need for thorough record-keeping and consistent training in pork production.
• Communicating with the Public: Highlights the necessity for effective communication about farming practices to the public.
• Leveraging Technology: Focuses on the role of technology and education in advancing pork production.
• Ed’s “Golden Nugget”

About the Guests

Mike Johanns was the U.S. Secretary of Agriculture from 2005-2007 as well as the Governor of Nebraska from 1999-2005 and the state’s U.S. Senator from 2009-2015. As alliantgroup’s Chairman of Agriculture, Johanns brings more than 30 years of experience at virtually every level of government and a strong background in both agriculture and economic development.

As the Secretary of Agriculture, he managed 18 different agencies, opened or expanded access to 40 international markets and was responsible for multiple agricultural breakthroughs as a negotosh.

Tim Taschner leads a team of agricultural experts and has completed hundreds of agricultural case studies involving farming, food processing and livestock production. To date, Tim and his team have found an estimated $150 million in federal and state R&D tax credits.

What can you expect to learn from this episode?

• Farm Bill Dynamics: Insights into political debates and budget priorities affecting agriculture.
• Mike’s Political Journey: From farm life to influential political roles, intertwining agriculture and governance.
• R&D Tax Credits for Agriculture: Exploring how everyday farming innovations can lead to significant tax savings.
• Practical R&D in Farming: Demonstrating how standard farm practices can qualify as research, unlocking financial benefits.
• Agriculture’s Continuous Evolution: Recognizing the industry’s adaptability and complexity, contrary to perceptions of resistance to change.

About the Guest

Dr. Dritz currently provides global technical support for PIC, the porcine division of Genus. PIC directly employs people in 18 countries worldwide and PIC products are available in more than 50 countries across the globe.

Previously, Dr. Dritz was a Professor at the College of Veterinary Medicine, Kansas State University from 1995 until 2020.  He conducted on-farm research to characterize pig nutrient requirements and feeding management practices. Research projects included evaluating viral transmission through feed mills as well as mitigation and decontamination strategies and reducing the use of feed antimicrobials in swine production.

These areas all carry a common theme in that they involved field-based research leveraging an understanding of modern swine production systems and ability to use sophisticated experimental designs and analysis.  He has co-authored over 350 peer reviewed journal articles, 6 book chapters, and numerous other abstracts, extension reports and proceedings papers. Dr. Dritz advised 9 PhD and 2 MS graduate students as major professor and participated in training over 100 additional post graduate students.

Dr. Dritz received his D.V.M. degree in 1990 from the University of Minnesota and his Ph.D. in Swine Nutrition and Production in 1995 from Kansas State University.

What can you expect to learn from this episode of Popular Pig brought to you by SwineTech?

• The critical role of nutrition in sow productivity and genetic progress.
• The impact of sow body condition on health and reproductive success.
• The influence of farm culture and workforce well-being on productivity.
• Strategic nutrition management during economic challenges.
• The multifactorial nature of sow care and its impact on overall farm success.
• The importance of continuous improvement and innovation in the swine industry.

About the Guests

Dr. Sergio Canavate was born in Spain and obtained his veterinarian degree from the University of Murcia. He started his career in the pork industry in Agropor SL, where he learned the core principles and values of pork production. In 2010 he joined PIC Spain, and since then, he has shown willingness to embrace new changes.  In 2013, he moved to the United States with his family, where he joined the PIC North America Technical Service team, mentored by Dr. Juan Carlos Pinilla. Over the past 11 years, he has had the privilege to work closely with  large systems in North America and Europe, gaining unique experience and a broader view of pork industry from customers, colleagues and teammates.

During this time, he has grown professionally, gaining responsibilities, and performing various roles within PIC. Sergio is currently the North America Technical Service Reproduction Director. He and his team are responsible for providing the best customer support in all areas related to site 1 and reproduction.

Dr Saskia Bloemhof-Abma was born in the Netherlands and has a MSc and PhD in Animal breeding and genetics from Wageningen University. Saskia joined PIC in 2013 as a geneticist and is currently the Genetic Services Director for both North and Latin America. Additionally, she still provides genetic support to Dutch customers in Europe.

From this episode of the Popular Pig Podcast with Dr. Saskia Bloemhof and Dr. Sergio Canavate, listeners can learn about:

• The challenges in sow mortality and how it has increased due to factors like genetic improvements leading to larger and heavier litters, affecting sow robustness.
• The concept of the “four pillars” for reducing sow mortality, which includes genetics, P1 development, body conditioning and feeding, and individual sow care.
• How genetic advancements are applied in practice to improve sow longevity and reduce mortality, with a focus on understanding and managing reproductive failure, lameness, and prolapse risks.
• The importance of management practices in realizing the genetic potential of pigs, including proper selection, development, and care of gilts and sows to improve their productivity and longevity.

About the Guest

Larry’s background has been in farming and the pork industry of some kind his entire life. His parents still have the linear family farm that has been in the Bertrand’s name since 1876. Larry spent numerous years in the packing side of the pork industry in the procurement / management side of companies such as Oscar Mayer, Cargill / Excel , IBP/Tyson , Triumph Foods , JBS, from 1982 through 2019.

Larry found the love of his life and his forever partner Chris, and they were married in 2016. The two of them with their blended family have three children and two grandchildren. Chris has really enjoyed being included and being part of all the pork families and industry friends. Prior she had no experience or background in farming or the pork industry till she met Larry. Chris is now extremely involved in their business, understands the pork industry , can speak about hot pork topics , and is a CO-CEO of their business.

After many years of devotion to Pork Industry Companies , Chris suggested to Larry let us start our own business where we can give back and be helpful to all of pork families we have called our friends over the many years. That is when and how in 2019, we formed and started Pork Friendly B.M.LLC. This business is bonded and licensed to help families trade their ISO Weaners , Feeder Pigs , Cull Sows , and Market loads. We also negotiate packer contracts for families with packers, and from other pork operations to connect with one and other. We also recently teamed with an outstanding Indiana family to sell solar ag projects and appreciate our friendship with Jeremy Lipinski and his family and his company Emergent Solar Energy . We welcome all to please check out  http://porkfriendlybm.com

Chris and Larry Bertrand, then in 2021 decided to form another company that would become Swine Alliance Group – S/A/G . This company consists of a network of knowledgeable industry leaders. The Partner’s goal is to become a one stop shop for those families and operations in the pork industry. We welcome all to please check out https://www.swinealliancegroup.com

What can you expect to learn from this episode of Popular Pig?

• The evolution of pork production from small family operations to larger, more integrated systems, illustrating the importance of adaptability and growth in the industry.
• Insights into the challenges and dynamics of working in various sectors of the pork industry, from farm management to procurement and consulting, highlighting the breadth of opportunities and hurdles.
• The impact of economic factors, like interest rates and market shifts, on farming operations, emphasizing the need for financial acumen and strategic planning in agriculture.
• The significance of networking and building relationships in the pork industry, demonstrating how collaboration and partnerships can enhance business opportunities and support.
• Larry’s “golden nugget”

About the Guest

With 20 years of entrepreneurial and executive experience, Andrew brings a passion for servant leadership and a diversity of experience to serve Triune’s clients.

Beginning in 2010, Andrew was part of a team that developed and scaled an industry-leading weight management solution delivered exclusively through licensed healthcare providers, including partnerships with some of the nation’s premier hospitals and health systems. Following an exit to a private-equity group, Andrew was asked to serve in an executive role which resulted in leading a variety of teams across several functions and geographies.

In his leadership roles, Andrew consistently and intentionally applied a servant leadership approach often enabling challenging or underperforming individuals and teams to evolve into top performers while aligning to the organization’s mission, vision, and values. Andrew has lead through seasons of explosive organizational growth as well as challenging economic and industry cycles and is convinced that servant leadership is the only sustainable leadership style. Specifically, the framework provided by Triune Leadership Services gives a common language and thought process for empowering people and organizations to achieve transformational results, both personally and professionally.

Today, after experiencing first-hand the results of applying these principles, Andrew serves clients in our mission to awaken the servant hearts within leaders and empower them to make a significant impact on the world.

Andrew and his wife, Jasmine, have two children and reside in Willmar, MN. They attend Living Hope Church where Andrew currently serves as an Elder, member of the Global Impact Team (past chair), and as a Life Group & Life Community Leader & Teacher.

What can you expect to learn from this episode of Popular Pig with Andrew Leikvoll?

What can you expect to learn from this episode of Popular Pig brought to you by SwineTech?

• Dr. Jones’ journey from a mixed veterinary practice to specializing in pigs during the industry’s growth phase in North Carolina.
• His observation of the pig industry’s evolution, including significant disease management efforts and the impact of technological advancements.
• The transformation in North Carolina’s pig farming landscape, marked by market access challenges, COVID-19 impacts, and regulatory changes.
• The shift in farm management and veterinary roles towards more specialized, large-scale operations.
• Randy’s “golden nugget”

About the Guest

New Fashion Pork is headquartered in Jackson, Minnesota with Brad Freking as its CEO and managing partner.  Founded in 1994, New Fashion Pork (NFP) employs over 400 people and owns 53,000 sows in six states, along with having interests in several related businesses (i.e., Triumph Foods and Daily’s Premium Meats). Annually, NFP markets roughly 1.2 million hogs.

What can you expect to learn from this episode of Popular Pig?

• Background Knowledge: An overview of New Fashion Pork’s (NFP) evolution from a small operation to a significant player in the pig farming industry.
• Relevance and Current Trends: How NFP incorporates sustainability into its business model, emphasizing the importance of integrated farming systems.
• Industry Challenges: Strategies NFP employed to navigate market volatility and external challenges, such as economic downturns and health crises.
• Expansion Strategies: The process and rationale behind NFP’s diversification into cattle farming and the acquisition of farmland, highlighting the benefits of a diversified agricultural business.
• Valuable Takeaway: Brad’s “Golden nugget”.

About the Guest

Jeff is the CEO of Decisive Dividend Corporation, an acquisition-oriented company that owns 11 manufacturing businesses across Canada and the UK. Decisive Dividend employs a “Buy, Build and Hold” business model with the purpose of being the sought-out choice for exiting, legacy minded business owners. Jeff oversees the head-office team of operational, M&A and financial personnel as well as the leaders of its 11 operating subsidiaries that operate as standalone businesses under Decisive Dividend’s decentralized model.

Decisive Dividend was recognized as a Top 50 TSX Venture Exchange Company in 2023 and 2024, where it placed first in the Diversified Industries sector. Prior to joining Decisive Dividend in June 2021, Jeff was Co-CEO & CFO of TerraPro Inc., an Alberta based, Canadian energy services business. During his tenure, TerraPro was recognized as one of Canada’s Fastest Growing Companies from 2013 through 2016 and one of Canada’s Best Managed Companies from 2013 through 2019. Jeff began his career as an investment banker with Merrill Lynch Canada Inc. from 2006 – 2013 after completing his legal articles at Davies Ward Phillips & Vineberg LLP and being called to the bar in Ontario in 2006. Jeff completed his LL.B. / MBA from the University of Alberta in 2005 and has a B.Com from the University of Alberta. Jeff is married to his high school sweetheart and, together, they have three kids who they spend their time chasing through arenas and ball diamonds across Western Canada.

In this episode with Jeff Schellenberg, you’ll learn about:

• Decisive Dividend’s focus on acquiring manufacturing firms, driven by demographic shifts and wealth transfer.
• The strategic acquisition of Innovative Heating Technologies.
• The significance of steady revenue and minimal capital investment for dividend-paying entities.
• Criteria for acquisitions, highlighting long-term stability and operational integration.
• Importance of thorough due diligence and establishing strong relationships in successful acquisitions.
• Jeff’s “Golden Nugget”

About the Guest

Luke Kerns is part of the third generation that represents Edgewood Locker, an essential component of the Edgewood, Iowa, community, and agricultural fabric. Inheriting the legacy of his grandparents, Tom and Joan Kerns, who founded the business in 1966, and with the guidance of his father, uncle, sister, and two cousins, Luke stepped into the family enterprise in 2019.

He is committed to maintaining the traditional values and innovative spirit that have been the hallmark of Edgewood Locker’s growth from a modest meat processing operation to a formidable business with over 60 full-time employees, offering services that range from custom processing to retail. Luke’s involvement in this familial consortium highlights the Kerns family’s dedication to excellence, community engagement, and the continuous evolution of Edgewood Locker, promising to meet the changing needs of their customers with award-winning products and services.

What you’ll learn from this weeks episode:

• How Luke’s family adapted to changing agricultural practices.
• The role family played in Edgewood Locker’s dynamic evolution and growth.
• The impact of diversification on business resilience and profitability.
• How the Kerns family navigated business challenges during the pandemic.
• Luke’s perspective on future trends in meat processing and local food sourcing.
• Luke Kerns’ “Golden Nugget.

About the Guest

Dr. Cara Haden received her degree as a Doctor of Veterinary Medicine in 2014 from the Iowa State College of Veterinary Medicine. After graduation, she joined Pipestone Vet Clinic as an associate Veterinarian working with independent pig farm clients throughout the Midwest. Today she serves as the Director of Animal Welfare for Pipestone. Cara is also active on social media, showcasing the swine industry and the ways farmers care for their pigs.

What can you expect to learn from this episode of Popular Pig?

• Navigating Prop 12 Compliance: Insights into the complexities of adapting to California’s Prop 12 in pig farming.
• Housing System Impacts: A comparison of different pig housing systems and their effects on animal welfare.
• Health Concerns under Prop 12: Data revealing increased health issues, such as lameness, in pigs due to Prop 12 housing conditions.
• Public Communication: The importance of transparently discussing pig farming practices and welfare impacts with the public.
• Focus on Welfare Improvements: Strategies and future plans to enhance animal welfare in Prop 12 compliant systems.

About the Guest

CP Kriek, at the forefront of Taaibosch, embodies a unique blend of expertise and passion. An Industrial Engineer by training, CP, alongside his wife Gerda, has turned their family heritage in farming into an advanced, sustainable pork production enterprise in South Africa. Their journey from engineers to innovative farmers showcases a deep commitment to animal welfare, environmental stewardship, and cutting-edge agricultural practices.

This dynamic duo’s approach leverages their engineering backgrounds to enhance intensive pig farming, focusing on sustainability and reducing environmental impact. For more details about CP Kriek and his work, visit Taaibosch’s website.

What can you expect to learn from this episode of Popular Pig brought to you by SwineTech?

• The integration of sustainability and technology in South African pig farming.
• Overcoming challenges and driving innovation in a family-run farm.
• Unique aspects and challenges of the pork industry in South Africa.
• The role of cultural and economic factors in shaping pork production.
• CP Kriek’s “golden nugget.”

About the Guest

Gracee Poorman’s journey is a testament to the power of resilience and determination. Emerging as a beacon of inspiration in the agricultural community, she has carved a unique path, defying the constraints of her challenging upbringing. Raised amidst the struggles of mental illness and addiction within her family, Gracee was driven by a vision of a different life for herself and her future children. With no prior experience in agriculture, but armed with an unwavering resolve, Gracee plunged into this new world.

It became more than a mere profession; it was a realm where she found the guidance, structure, and passion that were missing in her early years. Her story is a vivid illustration of how embracing a passion can profoundly alter life’s trajectory, regardless of its starting point. Gracee Poorman stands as a living embodiment of transformation and hope, showing that with passion and perseverance, one can not only overcome their past but also shape an inspiring future.

What can you expect to learn from this episode of Popular Pig?

• Unconventional Path to Agriculture: Discover Gracee Poorman’s unique journey from a non-agricultural background to a career in pig farming.
• Overcoming Adversity: Hear about how Gracee’s challenging early life experiences shaped her resilience and work ethic.
• First Steps in Pig Farming: Learn about Gracee’s initial foray into pig farming, including her surprising and eye-opening experiences at a sow farm.
• Rapid Career Advancement: Explore Gracee’s rapid rise in the pig industry, from working in a sow farm to managing large-scale pig operations.
• Breaking Industry Barriers: Gain insights on how Gracee navigated and succeeded in a traditionally male-dominated field.
• Inspiring the Next Generation: Gracee shares her passion for introducing agriculture to young people, advocating for early exposure and opportunities.
• Gracee’s Golden Nugget: A key piece of advice from Gracee’s life experiences, emphasizing the power of seizing opportunities in shaping one’s career path.

About the Guest

John Nickel is a seasoned pork producer and the esteemed owner and director of Border Genetics Ltd. With a rich history in the industry, John brings a wealth of experience and knowledge to his role. His deep understanding of pork production is not only evident in the success of Border Genetics but also in his influential position on the Board of Directors for Manitoba Pork. John’s commitment to excellence and innovation in pork production has made him a respected figure in the agricultural community, where he continues to contribute significantly to the industry’s growth and sustainability.

What you’ll get from this episode

• John Nickel’s Career Progression: From starting as a worker in a hog barn in the 1970s to owning a 5,800 sow operation and exporting pigs to the U.S.
• Early Challenges in Pork Farming: Overcoming obstacles such as neighborhood opposition, barn fires, and managing construction during farm expansion.
• Economic Ups and Downs in Pork Industry: Discusses the financial challenges and market changes in the industry, especially during the late 1990s and early 2000s.
• Personal Experiences and Stories in Farming: Sharing personal anecdotes from his farming journey, including experiences with cattle and the transition to focusing on pigs.
• Consulting Experience in Kazakhstan: Insights from a consulting trip, interacting with farmers working on Soviet-era farms, and the challenges of working in a different cultural and regulatory environment.
• Involvement with Manitoba Pork Association: Discussing his role and experiences on the Board of Directors, focusing on networking and contributing to the industry.
• Views on Pork Consumption and Industry Trends: Thoughts on why pork consumption is not increasing despite being a value product, and reflections on the changing dynamics of the industry.

About the Guests

Dr. Matheus Costa is a veterinarian scientist with a focus on the pathophysiology of diseases in species of veterinary interest, particularly swine. He is Assistant Professor of swine health management at the University of Saskatchewan, and Adjunct Professor at Utrecht University. He holds a DVM, PhD in veterinary microbiology and is also a board-certified swine health veterinarian. Matheus and his team are particularly interested in diseases to which antimicrobials are the only tool available for prevention and treatment. His work has focused on Brachyspira (the agent of swine dysentery), and more recently streptococci (S. zooepidemicus and S. suis). He was part of the team that first associated a new Brachyspira species with swine dysentery, and identified the emergence of S. zooepidemicus in pigs in North America.

Dr. Ryan Tenbergen graduated from the Ontario Veterinary College in 2016 and joined Demeter Veterinary Services currently supporting farms in Ontario. He has authored and co-authored scientific papers in the areas of swine disease and management as well as delivered oral presentations at scientific conferences and swine production meetings. He remains highly involved in industry groups to support producers and is past president for both provincial and national swine veterinarian organizations.

What can you expect to learn from this episode of Popular Pig?

• Strep Zoo Insights: Dr. Matheus Costa explains the adaptability and dangers of Strep Zoo in various animals, highlighting its high mortality rates.
• Veterinary Paths: Discover how Dr. Ryan Tenbergen and Dr. Matheus Costa transitioned into swine health from different initial interests.
• Outbreak Challenges: Dr. Tenbergen shares experiences from a severe Strep Zoo outbreak on a farm, emphasizing its rapid impact and control difficulties.
• Treatment Hurdles: Discussion on the complexities of treating Strep Zoo, including issues with antimicrobial resistance.
• Human Carriers and Biosecurity: Exploring the role of human carriers in Strep Zoo transmission and its implications for farm biosecurity.
• Swine Industry Impact: Insights into how Strep Zoo affects the swine industry, including potential misdiagnosis risks.
• Biosecurity Strategies: Recommendations for effective biosecurity practices to mitigate Strep Zoo risks in swine farms.
• Expert’s Golden Nugget: A key piece of wisdom or insight from the experts’ extensive experience in swine health.

About the Guest

Dr. Martin Bonneau grew up on a pig farm in Saint-François de Montmagny. He graduated in veterinary medicine from the University of Montreal in 1993. From 1993 to 2004, he mainly worked for a Quebec genetics company as director of production and animal health. He founded Demeter Services Vétérinaires in 2004, with his colleague Sylvain Messier.

What can you expect to learn from this episode of Popular Pig?

About the Guest

Tony Simpson brings more than 23 years of experience leading and investing in companies in agribusiness and animal health. In 2015, Tony founded AgTech Advisors, LLC, a consulting firm focused on supporting entrepreneurs and investors in the agtech sector. Previously, he served as a Managing Director for the Kansas Bioscience Authority where he led the organization’s investment efforts in agtech, animal health and bioenergy, leading investments in companies such as Aratana Therapeutics, Green Dot, SmartVet and Advanced Animal Diagnostics.

Before joining the KBA, he spent 9 years with POET Plant Management, where he started 2 major green-field ethanol plants and led equity drives and refinancing and expansion efforts for EXOL and Michigan Ethanol. Later, he led the US Ethanol Division for ED&F Man managing both plant operations as well as business development. Mr. Simpson began his career with ADM as a grain merchandiser, later moving to operations management as the Plant Manager of a wheat flour and bakery ingredient mill. Mr. Simpson serves on the board of directors of Green Dot Holdings, Advanced Animal Diagnostics, and the ATIP Foundation and is an observer to the SmartVet board. He serves as a Principal Advisor in the Larta Institute’s agricultural commercialization programs. Mr. Simpson holds an Economics Degree from Millikin University, an MBA from the Carlson School of Business (University of Minnesota-Minneapolis) and completed the Private Equity and Venture Capital Executive Education Program at Harvard.

What can you expect to learn from this episode of Popular Pig?

• Tony Simpson’s Journey: Discover the path that led Tony Simpson to a prominent role in agribusiness and animal health, including his most proud and challenging career moments.
• Current Role Insights: Gain an understanding of Simpson’s current position and impact in the field, shedding light on his day-to-day activities and overarching goals.
• Sector Evolution: Explore the latest trends and breakthrough innovations in animal agriculture that are shaping the industry and drawing the attention of venture capital.
• Strategic Investment Perspectives: Learn about the critical factors that influence venture capital investment decisions in animal agriculture companies.
• Foresight and Guidance: Hear Simpson’s vision for the future of animal agriculture and receive actionable advice for entrepreneurs and farmers looking to secure venture capital funding.

About the Guest

Steve Weiss – Mr. Weiss is founder and President of NutriQuest and a partner in 21 st Century Strategic Forums. He also serves as a Board member for several enterprises in the U.S. swine industry and non-profit sectors.

At NutriQuest, Steve leads a team which has developed technologies to improve animal performance and help solve key industry problems like humane euthanasia and improving bacon quality, among others. He has also been an active and outspoken industry leader in his role with 21 st Century Strategic Forums and in leading industry efforts and dialogue around animal rights activists, preserving antibiotics, fake meat and other industry challenges.

Mr. Weiss was previously a founder and CFO at Iowa Select Farms, which today is the fourth largest swine producer in the U.S. He has also served as a turnaround specialist for several companies, including serving as court-Appointed Receiver for a South Dakota based 7,000-cow dairy, Interim CEO for a 50,000-sow Nebraska based swine producer, Chief Restructuring Officer for a 17,000-sow North Carolina operation, and a consultant to numerous distressed production agriculture businesses, in each case accomplishing successful restructurings or the sale and continuity of those businesses. Mr. Weiss, a CPA, was a founding partner of Roth & Company, a Des Moines, Iowa based CPA firm, and Manager of Middle Market Services for Deloitte from 1985 to 1990.

What can you expect to learn from this episode of Popular Pig?

• Steve’s Background: Learn how Steve Weiss got started in the pork industry, including what drew him to this field and his early experiences.
• Experiences at Iowa Select: Hear about Weiss’s time as CFO of Iowa Select, including the challenges he faced, the lessons he learned, and how he helped the company grow.
• Founding NutriQuest: Find out why and how Weiss founded NutriQuest and the journey he went through to make it successful.
• Role in the National Pork Industry Conference (NPIC): Weiss talks about his involvement in this important industry event and why it matters for people in the pork industry.
• Future Plans: Weiss shares what he’s looking forward to in his own future and what he’s planning next.
• Outlook on the Swine Industry: Get Weiss’s take on where the swine industry is heading, including potential challenges and opportunities he sees on the horizon.
• Steve Weiss’s “Golden Nugget”

About the Guest

Dr. Chris Richards is the Managing Director of ASX listed Apiam Animal Health Ltd, which through its 74 clinics (365 veterinarians) provide veterinary services across regional and rural Australia. Dr Richards graduated as a veterinarian from the University of Melbourne in 1996 having previously obtained a Bachelor of Science from La Trobe University. Dr. Richards is responsible for the strategic direction of Apiam, which since 1998 has seen the development and acquisition of production and companion animal veterinary clinics, distribution, diagnostic and vaccine laboratories, and genetics services businesses into a vertically integrated veterinary business. Dr. Richards is also a Director of registered charity, Fur Life Foundation Ltd, which raises funds to support people in rural, regional, and remote communities.

What can you expect to learn from this episode of Popular Pig?

• The Origins of Apiam Animal Health: hear the story behind Apiam’s founding, a blend of ambition, vision, and hard work.
• Overcoming Challenges: Dr. Richards shares the obstacles and triumphs he encountered while growing the company, offering a realistic look at what it takes to scale a business in this sector.
• Insights into the Swine Industry: gain a unique perspective on the swine industry, both in Australia and globally, as Dr. Richards discusses current trends and future possibilities.
• Chris’s “golden nugget”: every journey has its lessons. Dr. Richards shares a key insight from his experiences, something that listeners can apply in various aspects of their professional lives.

About the Guest

Rob Hannam, CEO of Farm Health Guardian, is committed to helping farms and food companies improve animal health and protect against the devastating impact of animal disease through digital biosecurity. Launched in 2020 for the swine and poultry sectors, Farm Health Guardian technology is reducing the risk of disease spread and improving biosecurity compliance which saves time, reduces the cost of production and improves farm sustainability. Rob’s passion for agriculture was cultivated while growing up on his family’s grain farm in Guelph, Ontario. He has worked in agriculture for over 30 years and has proven experience in building innovative businesses. He is also President of Synthesis Network, where he leads a team of marketing communications professionals who push the boundaries of agri-food leadership and innovation.

What can you expect to learn from this episode of Popular Pig?

• Background Knowledge: An understanding of Rob’s journey and expertise in the swine industry.
• Relevance and Current Trends: Insight into why transport biosecurity is gaining more attention.
• Industry Challenges: An analysis of the most pressing issues and vulnerabilities in transport biosecurity.
• Technological Integration: An exploration of how GPS systems are currently utilized in monitoring and managing biosecurity in transportation, including real-world applications and benefits.
• Solutions for Non-GPS Vehicles: Creative strategies or upcoming technologies that could fill the gap for vehicles without GPS, ensuring biosecurity standards are upheld.
• Future Projections: Predictions and expectations for technological trends that will significantly influence transport biosecurity in the coming decade.
• Valuable Takeaway: Rob’s “Golden nugget” is a key piece of advice or a profound insight that Rob can offer listeners.

About the Guest

Natalia Rimi Heisterkamp

Natalia Rimi Heisterkamp is the general Manager for Crystal Spring Brasil and for the past 6 years also has the role of Director of Global Strategy for Crystal Spring Hog Equipment. In addition to nearly 30 years of experience in business development, project management, manufacturing, logistics, and customer service, Natalia also holds a degree in Business Management, a graduate degree in Foreign Commerce, and a master’s degree in Project and Business Management.

Natalia is passionate for the hog industry and over the past years developed important projects in marketing, branding and in developing business strategies to grow brands worldwide. Originally from Sao Paulo, Brazil, Natalia speaks Portuguese, English, Spanish, French, German, and Italian. She currently lives in Omaha, Nebraska (USA) with her husband Todd and their 11-year-old son, Arthur.

What you can expect to learn from this episode of Popular Pig.

• Natalia’s Approach to Transforming a Global Business into a Recognizable Brand: Listeners will learn from Natalia’s experience in elevating a global business to a renowned global brand. The discussion will cover her strategies in branding, ensuring messaging consistency across diverse cultures and languages, and her overall communication strategy that contributed to this success.
• Natalia’s Insights on the Global Industry’s Future: The podcast will delve into Natalia’s perspective on the future trends and developments in the industry on a global scale. Listeners will gain an understanding of what Natalia foresees for the industry in the coming years, including potential challenges and opportunities.
• Crystal Spring’s Strategic Plans as Informed by Natalia: Natalia will discuss the specific strategies and initiatives that Crystal Spring is planning to undertake in response to the changing needs of the industry. This will provide listeners with a real-world example of how a company is adapting and innovating in response to market dynamics.
• Learning from Natalia’s Experience in Meeting Industry Needs: The conversation will offer insights into how Natalia and Crystal Spring are addressing industry challenges and staying competitive. Listeners will learn about adapting to market changes, innovating in response to industry demands, and the importance of foresight in business strategy.
• Natalia Rimi Heisterkamp’s “golden nugget”

About the Guest

Daniel Linhares, DVM, MBA, PhD

After 8 years of field experience in Brazil, he joined Iowa State University in 2015 and serves as Associate Professor and Director of Graduate Education. Daniel works with the Field Epi team (www.fieldepi.org), which includes 25 professionals centered on graduate education and professional services on development and evaluation of strategies to improve swine health & productivity. His group has over 300 publications/participations in meetings over the last 5 years, having worked closely with veterinarians and pig producers representing > 3 million sows.

What can you expect to learn from this episode of Popular Pig?

• Collaboration in the Pork Industry: Insights into how stakeholders in pork production, including producers, veterinarians, and industry leaders like Daniel Linhares, work together through committees like the APC Swine Industry Advisory Committee to ensure the health of swine herds.
• Role of Advisory Committees: Exploration of how advisory committees influence strategic planning in the pork industry and the benefits of including experts and researchers in these groups.
• Experiences and Learnings from Industry Leaders: An overview of Daniel Linhares’ experiences working with other industry leaders, providing a unique perspective on collaborative efforts and shared knowledge in the field.
• Addressing Industry Priorities: Discussion on how the insights from experts like Linhares help companies in the pork industry understand and prioritize key issues in swine health and welfare.
• Dr. Daniel Linhares’s “Golden Nugget”.

About the Guest

Dr. Erin Kettlekamp is an associate veterinarian with Swine Vet Center and is based in southern Minnesota. She is a 2021 DVM graduate of the University of Illinois College of Veterinary Medicine. In practice, Erin enjoys collaborating on field research, consulting on biosecurity, and assisting producers in all areas of production.

Dr. Andy Holtcamp is a highly respected veterinarian, renowned for his contributions to animal health and biosecurity. He earned his Bachelor of Science in 1988 and his Doctor of Veterinary Medicine in 1993, both from Mississippi State University. His career began with significant roles at Iowa Select Farms and Prestage Farms as a staff veterinarian, where he developed his expertise in managing the health of large livestock populations. Dr. Holtcamp’s professional journey further evolved at Bayer HealthCare in the Technical Service department, where he played a key role in advancing animal health products and disease prevention strategies. He then continued his impactful work at CEVA and is currently a consultant for Intervention Disinfectant, focusing on the development and application of disinfectants in animal health and biosecurity. His research has made substantial contributions to the field, particularly in protein production systems for cattle, poultry, and swine. Dr. Holtcamp has published various papers on topics such as the use of iron in pigs and the effects of enrofloxacin on different pathogens. A notable achievement in his career is pioneering the first HEPA filtered system for Boar Stud in the USA, which has set a new standard in swine industry biosecurity. Dr. Holtcamp’s work continues to have a significant impact on veterinary medicine and animal husbandry practices.

What can you expect to learn from this episode of Popular Pig?

• Learn about the current biosecurity risks in the swine transportation system.
• Gain insights into what a truck wash audit entails.
• Discover common oversights and potential opportunities identified during truck wash audits.
• Explore methods of assessing the effectiveness of sanitation practices in real-world scenarios.
• Discuss the increasing resilience of emerging viruses and whether there are concerns over the disinfectants currently in use.
• Dr. Erin Kettlekamp and Dr. Andy Holtcamp’s “golden nuggets”

About the Guest

Kiersten Hafer is a business strategy executive with a proven track record of navigating and aligning market trends, business goals and organizational priorities to deliver high impact, actionable solutions accelerating growth for brands and businesses.   Hafer leads the Strategy and Domestic Market Development teams at the National Pork Board where she advises the pork industry, major packer and processers and retail and foodservice operators how to win with pork and where to focus time and money.   

Dr. Kristen Hicks-Roof is a Registered Dietitian and the Director of Nutrition Research at the National Pork Board. She has extensive expertise in research from basic science to translation in animal and human subjects. In her role at NPB, she is focused on leading the nutrition research strategy, execution and dissemination to show the role of pork in human nutrition, sustainability and health across the lifespan. 

What can you expect to learn from this episode of Popular Pig?

• Insights Leading to Ground Pork Test Projects: The key insights that led to the test and learn projects for ground pork were derived from understanding its potential in the meat case. By focusing on ground pork’s versatility, affordability, and nutritional value, strategies were developed to increase its market share.]
• The Current Position of Ground Pork: Momentum for ground pork has continued to grow. Data-driven strategies have opened new doors in the marketplace, positioning pork as a versatile, affordable and nutritious protein option. This approach was successful with ground pork and is now being applied to other cuts like the pork loin.
• Industry’s Strategy Related to Human Nutrition: The industry focuses on highlighting the nutritional benefits of cuts like ground pork and loin through science-backed data, compelling stories, and endorsements. They aim to dispel misconceptions about pork’s nutrient profile and promote its health benefits.
• Versatility of Ground Pork: Ground pork is highly versatile, making it an excellent choice for a variety of meals. Conversations with retailers and packers have revealed opportunities for new products and meal kits featuring ground pork.
• Promoting Pork Loin: The National Pork Board (NPB) is working to promote the pork loin, which currently has a lower cutout value. They are leveraging the nutritional benefits of the pork loin in their campaigns, similar to the strategy used for ground pork.
• Sustainability and Consumer Strategy: The industry is also committed to sustainability and consumer segmentation strategies. These commitments, regardless of the cut or grind, weave into the full scope of work with Checkoff investments. The Surprisingly Pork campaign focuses on educating consumers about the nutritional profile of pork, aiming to change perceptions and increase consumption.

About the Guest

Boyd Rice, a seasoned professional with 33 years of experience in the swine industry, earned his Bachelor’s degree in Animal Science from Texas Tech University. During his university years, he not only served on the Livestock Judging Team but also gained practical experience working at the Swine Research Facilities, contributing significantly to his professional development.

Today, he is a valued member of the Innovative Heating team, bringing his wealth of knowledge and experience to the table. But Boyd is more than just an accomplished professional. He is known for his kindness and sense of humor, traits that make him an absolute pleasure to work with. His warmth and jovial nature create a positive and engaging work environment, making him a beloved figure within the company and the wider swine industry.

What can you expect to learn from this episode of Popular Pig?

• Boyd Rice’s background in the swine industry and journey to Innovative Heating Technologies.
• Storytelling with Boyd and a few of his “Boydisms”.
• The latest news update from the swine industry.
• An update about the Leman Conference and IHT’s cooling mats.
• Boyd Rice’s “golden nugget”

About the Guest

Dr. Joe Crenshaw is the Vice President of Technical Service for APC, where he provides technical service and advice for customers and conducts product development and applications research. His career spans thirty-five years in the swine industry, from teaching to research to private consulting in animal nutrition and for feed businesses across the globe.

What can you expect to learn from this episode of Popular Pig?

• Enhancing Swine Health and Performance: Functional Proteins as a Vital Resource: The interview highlights the significant role of functional proteins, particularly plasma, in bolstering swine health and immunity. Feeding plasma to swine has been shown to lead to notable improvements in their overall health and performance, making it a valuable component of their diet.
• Economic Resilience through Plasma: Cost-Efficiency in Challenging Times: In periods of economic downturn, where cost-cutting is a priority, plasma proves to be a valuable asset for producers. Its ability to maintain and enhance swine health can lead to long-term savings, outweighing the initial investment and providing economic resilience for producers.
• Ensuring Feed Safety through Rigorous Biosecurity: Comprehensive Biosecurity Measures: The interview sheds light on the stringent biosecurity protocols in place for the production of plasma and other feed ingredients. From the origin of the supply chain to the point of consumption by pigs, every step is meticulously monitored to ensure the safety and quality of feed, safeguarding swine health.
• Collaborative Efforts for Herd Health and Disease Prevention: Proactive Industry Collaboration: The pork industry, along with various stakeholders, is actively collaborating with governmental bodies such as the USDA and FDA to not just respond to, but proactively prevent foreign animal disease outbreaks. APC’s engagement with industry experts to deepen the understanding of the use and value of plasma proteins is a testament to these collaborative efforts, aiming to fortify herd health across the industry.
• Dr. Joe Crenshaw’s “golden nugget”

About the Guest

José de Jesús is senior director of multicultural marketing at the National Pork Board. He is responsible for building awareness of pork specifically to multicultural consumers – Hispanic, African American and Asian American audiences. He oversees multicultural marketing strategy development and implementation and oversees all insights-driven marketing, public relations, digital and social media efforts for multicultural markets in the U.S.  – through the development of insights-driven public relations, digital and marketing plans. As a bilingual communicator, José manages all multicultural marketing efforts and consumer outreach. He is also responsible for engaging and educating pork consumers through seasonal programs.

What can you expect to learn from this episode of Popular Pig?

• Multicultural Consumers and Pork Demand: Multicultural consumers are increasingly shaping the future of pork demand and consumption. Their preferences, misconceptions, and cultural relevance are important factors that the industry needs to consider.
• Hispanic Consumers and Pork: Research shows that while Hispanics appreciate pork, they may not fully understand its versatility and nutritional value. The Ponle Pork platform aims to address this gap by emphasizing pork’s taste, nutrition, and its cultural relevance.
• National Pork Board’s Strategy: The National Pork Board has developed a strategic platform to increase pork affinity among African American Millennial and Gen Z consumers. The strategy involves connecting fresh pork cuts to the cultural flavors of soul food in a nutritious manner.
• Addressing Misconceptions: Both the Ponle Pork and Don’t Miss the Flavor platforms aim to address misconceptions about pork among Hispanic and African American consumers respectively. They focus on promoting the taste, versatility, and nutritional value of pork.
• Importance of Checkoff Dollars: The industry’s investment of Checkoff dollars in these consumers signifies the large market share they represent. Understanding their preferences and addressing misconceptions about pork could potentially lead to an increase in pork demand and consumption among these groups.
• José’s “golden nugget”

About the Guests

Sid Rooda spent his formative years on a family farm in South East Iowa and demonstrated an early aptitude for farming, renting his first farm at the tender age of 18. In 1962, he tied the knot with Dolores and began renting a farm near Prairie City Iowa, where he garnered a reputation for raising high-quality feeder pigs. Eight years later, the couple purchased their own farm in Northern Pella Iowa, where they lovingly raised their three children. The couple weathered the brutal 80s farm crisis by taking jobs in a factory, welding shop, and selling feed. Dolores also supplemented their income by taking on various odd jobs. By the mid-1990s, Sid had returned to his first love-raising hogs full time. After many years of hard work, Sid and Dolores finally retired in 2007.

Daniel Rooda’s rural upbringing on a family farm in South East Iowa during the eighties laid the foundation for a career in agriculture. In 1991, Dan graduated from Kirkwood Community College with a degree in Farm and Ranch Management, eager to put his skills into practice. Shortly after graduating, he married his partner Helen and moved to North Carolina to begin working as a manager of large sow units. After six years in North Carolina, Dan and Helen returned to the Midwest with their two sons to raise their family. Dan continued to hone his craft by managing large sow units until 2020, when he transitioned into the role of team leader overseeing several employees and multiple finishing barns. Dan’s dedication to the field and years of experience have made him an expert in his industry. His leadership and expertise continue to propel him forward in the world of agriculture.

What can you expect to learn from this episode of Popular Pig?

• How Sid Rooda got started in the swine industry.
• What production looked like starting in the 60s along with the challenges that came with it.
• Daniel Rooda’s journey from the family farm in Iowa to the booming North Carolina swine industry.
• What it was like to be a new college graduate in the early 90’s swine industry.
• Daniel & Sid Rooda’s “golden nuggets”

About the Guests

Dr. Ramirez developed or co-developed the first accelerated hydrogen peroxide (AHP^®) disinfectant formulations, including the first AHP^® reuse medical sterilant, the first AHP^® antimicrobial hand wash, and the first AHP^® teat dip amongst many others. After leaving Virox^®, Dr. Ramirez went on to a 12 year career at Diversey Corp., where he ended up leading the Global Research & Development Division with a $60 Million budget spread over 15 countries. He holds more than 20 issued or pending patents ranging from cleaning & disinfection, to water treatment and chemical process sensors & controls. His first patent was filed in 1999 – the first AHP^® formulation. Currently, Dr. Ramirez serves as Lead Science Advisor to Clipper Distributing Co. (St. Joseph, MO) in support of the company’s AHP^® farm disinfectant Intervention.

Dr. Ramirez has more than 15 years of experience in disinfectant formulation development as applied to infection prevention and biosecurity in a variety of markets. He has started two companies based on his inventions and has won several business pitch competitions. He has been featured and interviewed several times in the press. He has also served as technology lead for due diligence in many M&A deals, including a $477 million investment by private equity in JohnsonDiversey Inc. and the sale of Diversey Inc. to Sealed Air Corp. for $4.3 Billion.

Dr. Ramirez received his BS in Mechanical Engineering in his native Venezuela in 1991, and received MS and PhD degrees in Chemical Engineering from the University of Colorado at Boulder in 1995 and 1998 respectively. He holds a Management & Leadership certificate from MIT Sloan and completed the Innovation Leadership Program at the Kellogg School of Management, the Technology Management Program at CalTech, as well as the Open Innovation Program at the UC Berkeley Haas School of Business. 

What can you expect to learn from this episode of Popular Pig?

• Dr. Jose Ramirez’s background and path to the swine industry.
• Transferable Knowledge from Human Health Disinfection to Animal Production: We’ll delve into the key learnings from human health disinfection that can be applied in the veterinary or animal production sector. This will provide a deeper understanding of how principles and practices in one field can be beneficially implemented in another.
• Critical Areas for Producers to Minimize Outbreaks and Transmission: We’ll identify the crucial areas that producers should focus on to reduce the risk of disease outbreaks and transmission. This will give you a clear direction on where to concentrate your efforts for maximum impact.
• Importance of Application Process and Protocol in Disinfection: We’ll discuss why the application process and protocol are as important as the choice of disinfectant itself. Through this, you will understand how a good application process can optimize the effectiveness of a disinfectant.
• Perspective on Disinfectant Rotation: We’ll share insights on the concept of rotating disinfectants – whether it’s effective, necessary, and how it can be done properly. This will shed light on a commonly debated topic in the field of disinfection.The Single Most Important Step to Improve Cleaning and Disinfection: Finally, we’ll reveal the one thing that, if done, could significantly improve the quality of cleaning and disinfection on your farm or operation. This advice could potentially be a game-changer for your health management strategies.
• Dr. Ramirez’s “golden nugget”

About the Guests

Ross Bernstein is the bestselling author of 40 sports books including The Code and I Love Brett Favre/I Hate Brett Favre. He has appeared on more than 1,000 local and national television and radio programs. His work has been featured on CNN and ESPN and in USA Today and the Wall Street Journal. As a sought-after motivational speaker, he speaks to corporations and groups across the country about the inspirational legacy of the late Herb Brooks, Hall of Fame coach of the fabled 1980 gold-medal-winning U.S. Olympic “Miracle on Ice” hockey team. He lives in Eagan, Minnesota.

What can you expect to learn from this episode of Popular Pig?

• Ross’ background as a hockey player/mascot and writer on sports topics.
• Ag upbringing instilled work ethic that translates to occupational success.
• Leadership perspectives shared by renowned sports figures that Ross has interviewed.
• How continued success is influenced by adapting to change.
• Ross’ most important insight or “golden nugget” shared from his sports idol.

About the Guests

Mike Telford is a senior executive with more than 35 years of experience in organization management including associations, foundations and for-profit subsidiaries. His credited commitment to the pork industry is evident with Telford Consulting, LLC, where he provides administrative and marketing services for clients with highly technical issues. Clients include the Iowa Farm Animal Care, where he currently serves as executive director, National Pork Producers Council, American Berkshire Association, National Pork Board (2001-2014), National Swine Registry (2006-2011) and U.S. Livestock Genetics Exports (2006-2011).

Danita Rodibaugh is a producer from Rensselaer, Indiana. Their operation raises purebred seed stock and show pigs, in addition to harvesting corn and soybeans. She is the trusted office manager. She is a past president of National Pork Board and a past chairman of US Meat Export Federation.

Dr. David Newman, an accomplished Missouri pig farmer and former President of the National Pork Board, brings a wealth of experience to his role in the pork industry. With an active tenure spanning committees, task forces, and strategic planning, he has played a pivotal role in expanding international markets for U.S. pork, particularly in major markets like Mexico, Japan, and China. Beyond his agricultural background, Dr. Newman’s contributions extend to academia, where he served as a full professor at Arkansas State University, overseeing the meat science program and swine research facility. As the Senior Vice President for Market Growth at the Pork Board, he leads a team of professionals dedicated to driving market demand domestically and internationally, alongside health and nutrition research. Dr. Newman’s impressive expertise and commitment underscore his passion for advancing the pork industry.

What can you expect to learn from this episode of Popular Pig?

• Gain an understanding of the Checkoff’s focal points in the late 80s and early 90s.
• Uncover noteworthy promotional endeavors that left an impact in the 80s and 90s.
• Explore the consumer landscape and emerging opportunities during the 80s and 90s.
• Delve into the Checkoff’s key agendas throughout the 2000s.
• Discover pivotal research and educational initiatives that marked the 2000s.
• Investigate consumer demands and emerging prospects in the 2000s.
• Gain insights into David’s pivotal role and priorities during the challenges posed by COVID.
• Get a glimpse of David’s upcoming undertakings in driving domestic market growth as Senior Vice President of market growth.
• Understand how the National Pork Board, guided by producers’ leadership, has maintained its consumer-centric approach.

About the Guest

Griess Farms, firmly rooted in Faith and nestled in the Heartland of America, Nebraska, stands as a testament to family values and unwavering commitment. Our operational philosophy revolves around farrow-to-wean swine reproduction, with a steadfast dedication to fostering robust and fast-growing wean pigs. Central to our success is our hands-on approach and continuous on-site training, cultivating a culture of effective leadership. At the helm of this enterprise, Marty and Les Griess steer the ship, propelling us towards constant progress. In my role, I wholeheartedly support their endeavors, particularly in the realms of technology and day-to-day on-site leadership. Our proudest achievement lies in producing top-tier wean pigs, a contribution that lays the foundation for superior pork products to be enjoyed by generations to come.

What can you expect to learn from this episode of Popular Pig?

• Nathan’s Background and Role at Griess Farms
• The Evolution of Griess Farms: Triumphs, Challenges, and Progression
• Technological Advancements Fueling Production Growth
• Their experience utilizing the PigFlow Platform
• Nathan Griess’s “golden nugget”

About the Guest

Dr. Dustin “Dusty” Oedekoven has been the chief veterinarian for National Pork Board since February 2022. In this role, he leads a team of veterinarians and swine production experts in Pork Checkoff-funded work. Notably, the team collaborates with state and federal health officials, the National Pork Producers Council, Swine Health Information Center, universities and other national organizations to identify and execute strategic action and research to prepare and protect the U.S. herd from African swine fever and other costly threats. Dr. Oedekoven most recently served as State Veterinarian and Executive Secretary for the South Dakota Animal Industry Board, where he provided strategic leadership and direction for the state’s animal health agency – a seven-member, governor-appointed board of livestock producers with responsibility for all animal health programs and disease control efforts in the state.  

He received his Doctor of Veterinary Medicine from Iowa State University and Bachelor of Science degree from South Dakota State University. Dr. Oedekoven is a diplomate of the American College of Veterinary Preventive Medicine. 

What can you expect to learn from this episode of Popular Pig?

• A glimpse into Dustin’s agricultural origins and evolution.
• Essential takeaways from ASF outbreaks abroad.
• Pinpointing the triumphs and pitfalls encountered.
• The roadmap ahead: necessary next steps.
• Dustin’s invaluable insight: his “golden nugget.”

About the Guest

Upon graduating with an Animal Science degree in 2014, Janae started working for a family swine farm in Minnesota. In July of 2015, Janae had the opportunity to return to the family farm with the completion of a new 4400 sow farm. Now serving as the HR manager for the entire business, she focuses on all aspects of HR and supporting the swine team for a few days as well. Janae is a mom and wife and is often seen on the farm with her family in tow.

What can you expect to learn from this episode of Popular Pig?

• An insight into Janae’s journey, her present role, and the legacy of Mogler Farms.
• What defines a triumphant team: key traits and characteristics.
• Unlocking success with 4DX: delving into “The 4 Disciplines of Execution.”
• The transformative impact of the book “Traction” and the EOS pathway in facilitating the 4DX implementation.
• The indispensable benefits of Level 10 meetings and organizational surveys.
• Janae’s most valuable insight: her “golden nugget.”

About the Guest

Seth Mitchell is the manager of state pork industry relations in a multi-experiential pork industry immersion program organized by the National Pork Board, National Pork Producers Council and several state pork associations. In his current role at the National Pork Board, Mitchell supports the Producer and State Engagement team by presenting at various meetings and attending producer-facing events. At these events, he focuses on engaging niche, independent and show pig producers in conversations about their on-farm biosecurity practices and National Pork Board biosecurity resource utilization.

Prior to joining the National Pork Board in January 2023, Mitchell completed internships with the CropLife America Government Relations and CropLife International Public Affairs and Communications teams in Washington, D.C. Mitchell earned an associate degree in agriculture from Lake Land College and bachelor’s degrees in animal science and agricultural and consumer economics from the University of Illinois at Urbana-Champaign. He grew up near Olney, Illinois, breeding and raising show pigs with an active involvement in 4-H and FFA. 

What can you expect to learn from this episode of Popular Pig?

• A high level description of the partnership for the immersion program.
• Delving into the core strategy driving the immersion program.
• A reflection on the tangible impacts realized through the program.
• A comprehensive overview of projects undertaken during the program.
• A discussion on the challenges and prospects ahead, drawing from producer feedback.
• Seth’s most profound learning from the immersion program.
• A glimpse into Seth’s upcoming journey to the NPPC and subsequently to Raleigh.

About the Guest

Chris Grant is the President of Innovative Heating Technologies (IHT) out of Winnipeg, MB Canada. After a 15 year career managing plastic manufacturing that moved him around the country, he was looking for a change in life and career. In 2013 he took the leap and partnered with Matt Robins by purchasing IHT. By combining their plastics and electrical backgrounds, they were able to create the most energy efficient and reliable heat pad for farrowing. Their technology has helped clients around the world drastically reduce their energy consumption on their farms. IHT is also leading the development of other heating and cooling projects for commercial and agricultural applications which include a partnership with Purdue University on “Sow Cooling” to combat heat stress.

Matthew Rooda is the President and CEO of SwineTech, Inc., a company that provides workforce and swine management solutions that increase the quality of care and productivity for pigs everywhere. With a background in genetics, pre-medicine, and animal health, Matthew has a passion for applying software and IoT devices to improve the lives of millions of companion and food production animals.

Since co-founding SwineTech in 2015, Matthew has led the company through the Pearse Lyons Accelerator in Ireland, raised more than $8 million in venture capital, and expanded the business to multiple continents. He has also been recognized as one of the most influential innovators in animal agriculture, a Forbes 30 under 30 honoree, and a keynote speaker at various industry events. Matthew is also the host of the Popular Pig Podcast, where he shares insights and best practices on swine production and entrepreneurship.

What can you expect to learn from this episode of Popular Pig?

• Chris explains the acquisition of Innovative Heating.
• Matthew is having his second shoulder surgery in 1.5 years.
• SwineTech’s collaboration with SwineWorks and what that means for producers.
• Chris unexpectedly turns the table on Matthew.

About the Guest

Dustin Coleman, a stalwart in the Swine Industry since 2012, now proudly owns Coleman Quality Pork. His journey began humbly as a farmhand at Fisher Hog Farms, where his relentless work ethic and resilience paved the way to his ownership in 2021. Nestled in Middletown, Missouri, Dustin and his dedicated team manage a breed-to-wean facility housing approximately 2,500 sows, focusing on raising healthy pigs that will nourish people worldwide.

Beyond the farm, Dustin cherishes his life in Bowling Green, Missouri, where he shares his home with his wife, Holly, and their two children: Grayden, 14, and Brylee, 11. He’s an avid supporter of his children’s passions, from watching Grayden’s baseball games to cheering on Brylee at kickboxing matches.

In addition to being a devoted family man and business owner, Dustin is deeply involved in the Refuge Church. He firmly believes in prioritizing service to God in his life. During his downtime, Dustin can be found on the golf course, rooting for the Chiefs, or simply spending quality time with Holly.

What can you expect to learn from this episode of Popular Pig?

• Dustin Coleman’s background and journey to the pork industry.
• How he went from a farm employee to the sole owner.
• Dustin’s main challenges faced after buying the farm.
• Coleman Quality Pork’s implementation of PigFlow and lessons learned.
• Dustin Coleman’s “golden nugget”

About the Guest

Tom Pastor, a native of western Pennsylvania, now resides on a picturesque 10.5 acre homestead in the heart of south-central Pennsylvania. This expansive property, shared with his wife Dorothy of 35 years, hosts a vibrant livestock population that includes 30 meat goats and Dorothy’s prized Cubalaya and Bielfelder chickens. Tom’s journey in the world of animal production began with a B.S. degree from Penn State University in 1986, and was later augmented by a business certificate from Belmont University in 2001. A committed professional in the swine industry, Tom has accumulated 37 years of expansive and varied experience. His journey has taken him through all phases of the industry – managing sow units for DeKalb Swine Breeders in Kansas and Farm Crest Feeds in Pennsylvania, serving as a field representative for Farm Crest Feeds, and acting as a sales and service representative for PIC for a remarkable 20 years.

Today, Tom lends his expertise to Central Life Sciences, where he’s been the regional sales manager for the past 7 years. Alongside his work, Tom also contributed to the PA Pork Producers Council for 17 years, served as a board member and Past President of Penn Ag Industries, and is currently the chairman for Targeting Excellence Food Animal Agriculture Scholarships in Pennsylvania. Outside of work, Tom and Dorothy are proud parents of two children – their son, Tom, aged 27, and their daughter Calli, aged 29. Calli and her husband Austen, aged 30, have blessed Tom and Dorothy with their first grandchild, Tia Mae, who is now 19 months old. Away from their professional lives, Tom and Dorothy delight in a host of hobbies including golfing, fishing, and fellowship, though nothing surpasses the joy of spending time with their beloved granddaughter.

What can you expect to learn from this episode of Popular Pig?

• Tom Pastor’s background and an introduction to Central Life Sciences.
• The advantages of a feed-thru IGR.
• How ClariFly works to reduce insects in the barn.
• Why insects’ are significant biosecurity risks.
• The benefits that are achieved with using an IGR to control flies.
• Tom Pastor’s “golden nugget”

About the Guest

Nat Stas is a Technical Services Manager for PIC, joining the company in May of 2017. Nat has been in the commercial swine industry for 10 years, gathering experience within production, research and academia. After receiving his Bachelor of Science degree in Animal Science from Pennsylvania State University, Nat spent some time in production. Nat then went onto complete a Masters Degree in Animal Sciences from the University of Illinois with Dr. Mike Ellis, focusing on swine genetics and reproduction. In addition to Nat’s commitment to the commercial swine industry, he currently stays involved in the American Society of Animal Science and many livestock youth development and swine research programs. Nat resides in Pittsburgh, Pennsylvania.

What can you expect to learn from this episode of Popular Pig?

• How efficiency should be looked at in a production system.
• The many factors that impact on farm efficiency.
• The common areas discussed in relation to wean-to-finish efficiency.
• Areas often overlooked that can have a major impact.
• How we need to rethink production efficiency, how its monitored and measured, and how we prioritize tasks to improve it.
• Nat Stas’s “golden nugget”

About the Guest

Growing up amidst the humble cornfields of western Iowa, Todd Heisterkamp was part of a multi-generational farming legacy. His youthful eyes bore witness to the hardships his family faced during the fuel crisis of the late 1970s and the farming crisis of the early 1980s. These events deeply impacted young Todd, steering him towards an education and eventual career beyond the confines of agriculture. After a prosperous two-decade-long tenure in business development and manufacturing management, Todd felt an inexorable pull back to his agricultural roots. Heeding this call, Todd pivoted his career towards the pork industry, specifically focusing on its equipment aspect.

Now, Todd holds the title of Executive Director at Crystal Spring Hog Equipment. His role involves guiding the global business development and steering the marketing efforts for Crystal Spring products. Todd’s pride in his work and team, particularly the Business Development team, is palpable. Adding to this joy is the fact that he works closely with his wife, Natalia Rimi Heisterkamp. Natalia serves as Crystal Spring’s Director of Global Strategy, making their professional endeavors a truly family affair. Every day brings a new opportunity for them to work together, intertwining their passion for agriculture with their shared life journey.

What can you expect to learn from this episode of Popular Pig?

• The history and DNA of Crystal Spring.
• Todd’s best travel story to date.
• What is on the minds of international pork producers.
• The global challenge of labor and focus on sustainability.
• What we can learn from producers from all around the world.

About the Guest

Dr. Hyatt Frobose serves as the USA Commercial Director and Nutritionist for JYGATechnologies, Inc., a Quebec-based company producing GESTAL brand precision feedingsystems for the swine industry. Hyatt specializes in assisting swine producers with group-housing solutions and nutritional programs to optimize performance and welfare of sows andgrowing pigs in commercial environments. Since completing his Ph.D. in swine nutrition andmanagement at Kansas State University in 2015, Dr. Frobose has been a featured speaker andspecialist working with producers around the world in adopting new technologies and adaptingto increased animal welfare standards. In his role with JYGA, Hyatt has assisted with the designor renovation of over 250 sow farms representing over 400,000 sows. Dr. Frobose and his familyare based in Greeley, KS and are actively involved in their church, local 4-H programs andseedstock Gelbvieh cow/calf operation.

What can you expect to learn from this episode of Popular Pig?

• Hyatt’s background and journey to the swine industry.
• His various research studies and time in Australia.
• How Hyatt joined the Jyga team and became the American lead.
• The greatest challenges that he had to overcome.
• What allowed Gestal to find success in the US.
• Hyatt’s near death experience in 2021.
• Dr. Hyatt Frobose’s “golden nugget”.

About the Guest

Matt Pickard is a North Carolina local and is a true southern creative. Not only an artist with food, he is musically and artistically talented as well. Matt has been working in kitchens in Tennessee and North Carolina for 20 years, and the camaraderie and culture ignited his passion for food at 16 years old. He became an executive chef at only 20 years old, and thrived in Nashville, TN while turning his energy as an artist and musician to food as a creative release. With his love and passion for helping those around him develop their skills and teach them new tricks in the kitchen he has inspired many to follow their dreams with his own talents. He has been working back in Charlotte for the last 9 years, and was a co-creator of the menu & concept of a pair of Charlotte restaurants.

What can you expect to learn from this episode of Popular Pig?

• Chef Matt’s story and inspiration.
• Changes in the restaurant industry since COVID-19.
• Learn about the Farm Haus concept and what makes it unique.
• Techniques of sausage making and best practices.
• What Chef Matt thinks it will take to get people to buy more pork.
• Chef Matt’s “golden nugget”

About the Guest

Dr. Matt Ackerman grew up on a small grain and livestock farm around Peoria, IL. He attended the University of Illinois in Urbana-Champaign and graduated with a BS in Agricultural Sciences in 1992 and a DVM in 1995. Since graduating, he has worked in private swine consulting practice. In July 2016, he opened his own practice named Pork Veterinary Solutions. Pork Veterinary Solutions is currently a two-veterinarian practice that oversees the annual production of approximately 1.5 million pigs (about 1% of US production). The emphasis of the practice is on establishing preventative herd health programs and interpreting production and economic records for commercial swine farms. Dr. Ackerman and his wife Missy have 3 children.

What can you expect to learn from this episode of Popular Pig?

• What Dr. Ackerman is seeing regarding advancements in herd health and personal views on the trends in the industry.
• Cutting corners vs. cutting costs and how that affects piglet viability and sow health.
• How producers are addressing cost vs. efficacy issues.
• How is the pork production industry and industry leaders are addressing PRRS and PEDV.
• The steps along the feed supply chain to control viral risk and exposure.
• Dr. Ackerman’s experience and thoughts after touring a spray dried plasma facility.
• Dr. Ackerman’s “golden nugget”

About the Guest

Michele Payn, CSP, connects the people and science of food and farming as principal of Cause Matters Corp. She is known for being a community catalyst, a passionate advocate for global agriculture – and touching hearts to move minds. Michele has worked with farmers in more than 25 countries, raised millions of dollars for 4-H & FFA, and founded AgChat and FoodChat on Twitter. She is the author of three books: Food Bullying, an IPPY gold medal winner; Food Truths from Farm to Table, an IPPY bronze medal winner; and No More Food Fights!. 

She also hosts the Food Bullying podcast. Michele’s degrees are in Agricultural Communications and Animal Science from Michigan State University. She has earned the Certified Speaking Professional designation, awarded to less than 10% of professional speakers globally. She resides with her ‘city slicker’ husband and cow-loving daughter on a small farm in central Indiana. She enjoys Registered Holsteins, the MSU Spartans, and making memories with friends around the table. Michele connects farms and food, brains and behavior, at www.causematters.com and on social media as @mpaynspeaker.

What can you expect to learn from this episode of Popular Pig?

• The problem of stress management and suicide in agriculture.
• What needs to happen to improve mental wellness in agriculture.
• A definition of food bullying and its impact.
• How to overcome the manipulation of food bullying.
• Michele Payn’s “golden nugget”

About the Guest

Dr. Mike Tokach is a University Distinguished Professor of Animal Sciences and Industry atKansas State University. Tokach joined K-State in 1991 and, as a swine nutrition researcher and extension specialist, is an author on more than 420 articles in scientific journals, 11book chapters and more than 1,100 extension and non-refereed articles. Tokach has received more than $22 million in research grants and gifts. He also has been awarded seven patents for his research and has given more than 350 invited lectures at national and international conferences. Tokach has also advised and mentored over 110 advanced-degree students and visiting professors since joining the university. Mike’s wife Lisa also specializes in Swine as a veterinarian. Together, they have three children, Sage, Rogan, and Fiona.

What can you expect to learn from this episode of Popular Pig?

• The National Pork Board efforts to reduce pig mortality.
• The biggest drivers of nursery mortality.
• Management areas that have been proven to reduce wean to finish mortality.
• Differences in genetics and how they start on feed and how that influences mortality.
• Suggestions to keep in mind when formulating diets to minimize wean to finish mortality.

What can you expect to learn from this episode of Popular Pig?

• Recent news within the industry.
• New technologies that will be at the World Pork Expo.
• What we are looking forward to.

About the Guest

Scott stump is honored to serve as the chief executive officer of the national FFA organization and foundation. He is excited to lead FFAs efforts to make a positive difference in the lives of students by developing their potential for premier leadership, personal growth and career success through agricultural education.

Prior to this role, stump served as assistant secretary for the office of career, technical, and adult education within the united states department of education. Prior to assuming this role, Scott served as chief operating officer with Vivayic, inc. A learning solutions provider devoted to helping individuals, organizations and corporations succeed.

Before joining Vivayic, Scott served as the assistant provost/state director for career & technical education (CTE) with the Colorado community college system. Over his tenure with the system stump served as state FFA advisor, agriculture program director and interim president of northeastern junior college during the institutions presidential search process. During his seven-year tenure as a state cte director, Scott has served as an officer for advance cte. Through this role, he served on the national SkillsUSA board of directors as the advanceCTE liaison.

Stump received his bachelors degree in agricultural education from Purdue university and a masters of business administration from western governors university. He began his career teaching agricultural education and biology at Manchester High School in North Central Indiana. Before coming to Colorado, he worked for the national FFA organization managing the national officer team and the national FFA convention.

When not in Indianapolis, stump lives on a small ranch in Stoneham, Colorado with his wife Denise and three children: Brady, ross and Emma. As a father, Scott is proud that all three children are products of FFA and career & technical education.

What can you expect to learn from this episode of Popular Pig?

•  According to ffa.org, FFA’s vision is to, “grow the next generation of leaders who will change the world.” Learn how the FFA is making that vision a reality.
• FFA has just launched a new strategic plan in preparation for their 100^th Anniversary as an organization. Learn what they believe the future has in store for America’s future leaders.
• Where they see the greatest potential for growth based on the emerging trends in agriculture, including specifically the swine industry.
• How technology will shape the future career opportunities in the swine sector and all aspects of agriculture.
• The ways that the FFA are cultivating future leaders in agriculture.
• Scott Stump’s “golden nugget”

About the Guest

Dr. Cara Haden received her degree as a Doctor of Veterinary Medicine in 2014 from the Iowa State College of Veterinary Medicine. After graduation, she joined Pipestone Vet Clinic as an associate Veterinarian working with independent pig farm clients throughout the Midwest. Today she serves as the Director of Animal Welfare for Pipestone. Cara is also active on social media, showcasing the swine industry and the ways farmers care for their pigs. 

What can you expect to learn from this episode of Popular Pig?

• What animal welfare actually means.
• How to properly assess animal welfare.
• How the 5 domains model is being used on farms today.
• Areas that the US swine industry excels in animal welfare.
• Dr. Haden’s challenges for pig farmers to improve their animal welfare.
• Dr. Cara Haden’s “golden nugget”

About the Guest

An avid supporter of responsible, safe ingredients in medical device products, Dr. Greenhalgh has established a career of inventing, developing and launching medical products that meet the unmet needs of consumers, animals and medical professionals. With a focus on skin and wound care, Dr. Greenhalgh has patented a large breadth of technologies that promote skin health through a novel nanopolymer platform.

The wound care products that have resulted from this technology have been adopted worldwide in the OTC consumer markets, animal health markets and advanced wound care markets. She is committed to providing unique products that can save lives and advance healing through her novel spray on wound dressing products. Dr. Greenhalgh is passionate about supporting the US military with solutions that span every aspect of military wound care; from field use for warfighters that support combat readiness, to products that help military families and veterans through acute and long term care.

What can you expect to learn from this episode of Popular Pig?

• How KeriCure was founded and the problem it hoped to solve.
• How their novel liquid bandage changed healing.
• How the collaboration of SwineSeal with SwineTech started.
• The ups and downs of entrepreneurship.
• Advice for people with a small or big idea.
• Dr. Kerriann Greenhalgh’s “golden nugget”.

About the Guest

Joseph Kerns, President of Partners for Production Agriculture, has thirty years’ experience working with producers, suppliers, and mills to support agricultural operations. He leads a team of professionals with the purpose of understanding the financial parameters around agricultural markets so that those that he works with can thrive and prosper.

Bill Even is the Chief Executive Officer for the National Pork Board based in Des Moines, IA where he has responsibility for leading Pork Checkoff-funded research, promotion and education projects on behalf of the nation’s 60,000 pork producers.

Prior to his employment with the National Pork Board, Bill served as the Global Industry Relations Lead and Commercial Unit Lead for DuPont Pioneer from 2010 to 2016. Bill also served as South Dakota Secretary of Agriculture and Deputy Secretary for Tourism and State Economic Development for Governor Mike Rounds. Bill holds a bachelor’s degree in ag business and economics from South Dakota State University and a law degree from Drake University with a certificate in food and ag policy law. Bill and his family own and operate a diversified crop and livestock farm near Humboldt, SD. The farm was homesteaded in 1884 by his great-grandfather and Bill began farming in 1983.

What can you expect to learn from this episode of Popular Pig?

• Status of the hog markets.
• Near and Long term future outlooks.
• Things to keep an eye on.
• What the pork board is doing to help.

About the Guest

Anne manages Invariant’s agriculture and food practice, bringing 20 years of substantive policy experience in the sector.  For their field-to-fork clients, She provides regulatory guidance, crafts policy solutions, and deploys innovative engagement plans for Congress and the Administration.

Anne spent four years at the U.S. Department of Agriculture during the Obama Administration, first as senior adviser and then as deputy chief of staff to Secretary Tom Vilsack, where she led the development and implementation of the regulatory agenda for USDA. In addition, Anne advised the Secretary on a suite of day-to-day policy issues including nutrition, specialty crops, food safety, livestock markets, and animal health. She previously served as senior policy advisor to then-Speaker Nancy Pelosi (D-CA) and served in the offices of former Representative Dennis Cardoza (D-CA) and the late Bob Matsui (D-CA), where she worked on a range of issues including agriculture, natural resources, energy, transportation and healthcare. Anne is a proud graduate of the University of California, San Diego and The George Washington University School of Law.

What can you expect to learn from this episode of Popular Pig?

1. An overview of what Anne does and how she navigates the policy world in Washington DC.
2. The prognosis for the farm bill, the sticking points to get this over the finish line, and what hog farmers should be watching for.
3. How the federal government is approaching the issues around threats to the food supply, from infectious diseases like African Swine Fever, to changing weather patterns, to resource constraints.

4. How the Biden Administration is approaching international trade.
5. What Anne thinks Congress can accomplish this year on addressing the labor shortage in agriculture.
6. Anne MacMillan’s “golden nugget”

About the Guest

John Wesley Hairr is the Recruiter with Murphy Family Ventures. He leads the recruiting efforts for the company engaging with students, faculty and staff at colleges, universities, and also high schools to attract new hires to the company. Prior to taking his role as Recruiter, John Wesley was a Farm Manager for Murphy Family Ventures. He understands the importance agriculture has in Southeastern North Carolina, and strives to share its impact through his Recruiter efforts. John Wesley is a member of the Pork Leader Institute class of 2022 and also a member of the Board of Trustees at James Sprunt Community College. John Wesley holds a degree in Agricultural Business Management from North Carolina State University.  

Phil Hord is fifth generation pig farmer, and one of the family members who own and operate Hord Family Farms headquartered in Bucyrus, Ohio. Hord Farms is a multi-generational farm that breeds and births pigs, and works with regional farmers to grow their hogs and raise the grain to feed them. They have over 300 team members and growing contract partners combined, a grain elevator and feed mill, raise beef cattle, and also row crop farm as a family in the Crawford county region. Today, Phil is responsible for helping leading the business overall, but specifically focuses on leading the Sow Production teams, as well as directing nutrition and research for their swine business.

What can you expect to learn from this episode of Popular Pig?

• How John and Phil got involved in the pork industry.
• The pride behind being a pork producer based in Ohio or North Carolina.
• A definition and explanation of the Pork Leadership Institute.
• An overview of the trips and experiences.
• Their biggest takeaways from the whole experience.
• Their advice for the 2023 class and others who are considering applying to the 2024 class.

About the Guest

After studying in the University of Lleida School of Agri-food and Forestry Science and Engineering, Oscar worked as a production manager in different large sow farms for 3 year. 22 years ago, joined Rotecna, where he has had the chance to cooperate with pig production and farm construction companies in more than 80 countries. Rotecna develops and manufactures innovative solutions in hog equipment and farm design to help the world’s best pig production companies to produce healthy animals with a great well-being in an efficient, sustainable and profitable way.”

What can you expect to learn from this episode of Popular Pig?

• Oscar Toledano’s background
• An overview of the Spanish market.
• How things are done in Spanish pig farms.
• The consumers’ expectations around welfare and sustainability.
• Oscar Toledano’s “golden nugget”

About the Guest

Chris Grant is the President of Innovative Heating Technologies (IHT) out of Winnipeg, MB Canada. After a 15 year career managing plastic manufacturing that moved him around the country, he was looking for a change in life and career. In 2013 he took the leap and partnered with Matt Robins by purchasing IHT. By combining their plastics and electrical backgrounds, they were able to create the most energy efficient and reliable heat pad for farrowing. Their technology has helped clients around the world drastically reduce their energy consumption on their farms. IHT is also leading the development of other heating and cooling projects for commercial and agricultural applications which include a partnership with Purdue University on “Sow Cooling” to combat heat stress.

What can you expect to learn from this episode of Popular Pig?

• Chris Grant’s personal history and background.
• How Chris got into the pork industry and came about owning IHT.
• Why Chris completely changed the view and brand of the company.
• The core products marketed by Innovative Heating.
• The new products that are on the way.
• Chris Grant’s “golden nugget”

About the Guest

Mr. John Quackenbush is the Chief Commercial Officer at Minitube USA, Inc based in Verona WI.  After a 13-year career managing boar studs for Zoltenko Farms in Kansas, John moved to Wisconsin to work in Reproduction Sales.  In November of 2015, John led the startup of Minitube USA, in Delavan WI, a subsidiary of Minitube International.  In October of 2018, Minitube USA purchased the assets of MOFA Global and moved operations to Verona WI.  Since 2018, John has led the Sales and Service teams for Minitube USA, striving to offer the highest quality customer service, products, and consulting to porcine, bovine, equine, canine, ovine and other species, for use in assisted reproduction technologies. 

What can you expect to learn from this episode of Popular Pig?

• John Quackenbush and Minitube USA’s background.
• The process of managing a boar stud.
• The semen delivery process.
• Best practices for semen handling and storage.
• Semen mythbusting
• John Quackenbush’s “golden nugget”

About the Guest

Bill Luckey — Nebraska
Bill Luckey, a fourth-generation farmer, owns a wean-to-finish operation in Columbus, Nebraska, and is a part-owner of a sow farm. Bill is responsible for the daily care of 740 nursery pigs and 1,400 finisher pigs. In addition, his family operates a 2,000 head custom contract finisher and markets 10,000 pigs annually. He also grows corn, soybeans and cattle on 700 acres. Bill is serving his second term on the National Pork Board and also serves on the board of directors for the Swine Health Information Center. He has been active on numerous NPB committees, is an Operation Main Street speaker, has served on the National Pork Producers Council board of directors (2008-2014), and on the Nebraska Pork Producers Association board of directors (2001-2007). He was president of the NPPA board from 2006-2007.

Jessica Campbell – Ohio
Jessica Campbell is the owner of Carroll Creek Farms, LLC, based in Waynesville, Ohio. The farm markets 300 pigs per year directly to consumers through a community-supported agriculture program, wholesale freezer meats, their on-farm store and the local farmer’s market. Jessica raises cattle, sheep, broilers, turkeys and layers as well. Professionally, Jessica is the vice president of food and agribusiness for Farm Credit Mid-America. In this role, she supports large commercial swine operators.

What can you expect to learn from this episode of Popular Pig?

• Information about each guest’s background and operation.
• An overview of the U.S. pork international market development strategy.
• Why it’s important to have producers (specifically, board members) involved in the strategy and in the market. 
• The board of directors trip to Panama and Colombia and some of their experiences.
• How this trip can help inform Checkoff investments in the future.
• Key takeaways and action items from this trip.
• Each speaker’s “golden nuggets”

About the Guest

From vegetable farm manager to global ISO auditor, David then moved into the poultry sector when he purchased a UK broiler farm in 2004 and continues to operate a contract poultry farm management company in the UK. In 2018, David founded OPTIFarm. OPTIfarm is a very unique data driven support service, currently for poultry and swine, assessing real time farm data against animal behavioural knowledge and human considerations to increase productivity and welfare globally 24/7. David has a broad and open mind regarding the opportunities of data and digital solutions in farming and he has a passion for creating tangible value from digital solutions.

What can you expect to learn from this episode of Popular Pig?

• The current fundraising mechanisms and if they are working for the swine industry.
• How grants, incubators, accelerators and innovation awards help when developing a new startup business idea.
• Whether VC type funding actually can match the longer term decision cycles in agriculture.
• What VCs are actually looking for.
• A better way to develop products based on a needs first approach.
• How startups can truly understand what problems companies are willing to spend money fixing.

About the Guest

Gary Asay, Producer from Illinois and past president of NPB

Gary Asay owns and manages Asay Farms, a wean-to-finish operation in Illinois that markets 9,500 hogs annually. He also raises corn and soybeans. Gary most recently served on the Illinois Pork Producers Association board of directors and was a director for the National Pork Producers Council. He is an Operation Main Street speaker, as well as a member of the Illinois Soybean Association and the Illinois Corn Growers Association.

Amy Skoczlas Cole, Trust in Food

Over the course of a 25-year career spanning Fortune 500 companies, nonprofits and foundations, Amy has worked to reimagine the systems that deliver clean water, sustainable food and low carbon energy to society. Amy has a proven track record of helping businesses and nonprofits alike increase and sharpen their impact, grow their revenue and deepen their collaboration with stakeholders and employees. She has worked domestically and internationally at every point in the food-fuel-fiber value chain, advancing new paradigms for a healthy, thriving society and planet.

What can you expect to learn from this episode of Popular Pig?

Sustainable practices in the pork industry and initiatives that are contributing towards a more sustainable future.

• Gary shares his definition of sustainability and Asay Farms practices.
• NPB’s on-farm sustainability reports and their benefits.
• Amy talks about Trust In Food and America’s Conservation Ag Movement.
• The importance of collaboration across industries consumer trust.

About the Guest

Dr. John Sonderman, PhD, PAS

Director of Technical Services for DNA Genetics, a provider of swine genetics to the commercial swine industry in North America, Spain, and Brazil. His duties include oversight of technical support to commercial customers and multipliers in North America, the North American nucleus herds and boar studs, and collaboration on research. He also provides consulting and research support for Pillen Family Farms, a 70,000-sow commercial producer located in Nebraska and South Dakota and is a past member of the National Pork Board’s Sow Lifetime Productivity Task Force. John’s experience includes three years in extension and over ten years working in the US feed industry in nutrition and reproductive management.

He has B.S. and M.S. degrees from the University of Nebraska Lincoln, and a PhD from Colorado State University in Reproductive Physiology. He currently serves on the External Advisory Board for the Animal Science Department of the University of Nebraska-Lincoln. He is currently serving as the President of the board for the American Shorthorn Association. He resides with his wife on a small ranch near Columbus, Nebraska, where they raise purebred Beef Shorthorn cattle.

What can you expect to learn from this episode of Popular Pig?

• Nurse sow utilization is becoming an important management consideration in the swine industry.
• Experts are evaluating current nurse sow strategies being used in the industry.
• DNA/Pillen Family Farms looked into nurse sow strategies to improve their production processes.
• Research and trials were conducted to answer the nurse sow question and revealed significant takeaways.
• John Sonderman’s “Golden Nugget”

About the Guests

Dr. Clayton Johnson is a veterinarian at Carthage Veterinary Service, Ltd. located in Carthage, Illinois. He is one of eleven veterinarians dedicated to the swine veterinary practice. Carthage Veterinary Service, Ltd. provides health, management, and production consulting to swine farms of all sizes in all regions of the United States and many locations abroad. Dr. Johnson attended the University of Illinois, College of Veterinary Medicine, receiving a Doctorate of Veterinary Medicine, continuing on to complete the Executive Veterinary Program. In 2020, Dr. Johnson was honored with the Leman Science in Practice Award.

What can you expect to learn from this episode of Popular Pig?

• Why sow mortality is such a common topic of discussion on farms, at industry meetings and in industry media publications.
• The most common causes of sow mortality.
• What producers and their associated support teams do to try to intervene to prevent mortalities.
• The production impact of sow mortality.
• Dr. Clayton Johnson’s projections for how sow mortality might change in the coming months and years.
• Dr. Clay Johnson’s “golden nugget”

About the Guests

John started learning the ropes about pigs at the age of 11. He qualified as a veterinarian in 1982. After 5 years in general practice he returned to university to complete a Leverhulme residency in pigs and the PhD in urinary tract problems of pigs at Liverpool specialising in microbiology and pathology. He has a Diploma in Pig Medicine and is a Diplomate of the European College of Pig Health Management. He is recognised by the Royal College of Veterinary Surgeons as a pig specialist. He has taught production medicine at several universities: UK; Liverpool and Royal Veterinary College, London, US; North Carolina and Iowa State and at Murdoch and Townsville Universities Australia. John runs a consultancy practice with clients in North America, Europe, Asia, Australia and Africa. He currently teaches at James Cook University in Townsville, Australia. John specialises in maintaining the health of pigs through promoting excellence in stockmanship and production practices.

What can you expect to learn from this episode of Popular Pig?

• What it was like growing up in the UK swine industry.
• The importance of modern vets having slat level experience.
• The reality of ASF in Africa and Asia.
• Strategies that are being implemented to prevent ASF.
• The current state of China’s sow herd.
• The future of pig hotels in China and the world.
• Dr. John Carr’s “golden nugget”

About the Guests

Bob Ruth is the vice president of the National Pork Board of directors. He is the past president for Country View Family Farms, a farrow-to-finish farm with 110,000 sows. Now retired, Bob served as the senior vice president for Clemens Food Group, where he worked for 20 years. He has also served on the Pennsylvania Pork Producers Board of Directors and is an active member of PennAg and Pennsylvania Farm Bureau.

Heather Hill is the president of the National Pork Board of directors, and formerly served as vice president and treasurer. She is a co-owner of Hill Farms in Greenfield, Indiana, a 600-sow farrow-to-finish operation. Hill Farms also grows corn, soybeans and wheat. Hill is also former president of the Indiana Pork Board and has been actively involved since 2009. She serves on the National FFA Career Development Sales Committee and is a leader for the local 4-H chapter. Heather is an Operation Main Street speaker.

What can you expect to learn from this episode of Popular Pig?

• All you need to know about the myth busting strategy and how it went.
• How NPB used research to develop a strategy.
• What it was like to be behind the scenes both in planning and execution.
• Who NPB partnered with to extend the message.
• Pork Checkoff-funded initiatives addressing pork consumption barriers.
• Bob Ruth and Heather Hill’s “golden nuggets”

About the Guest

Lifelong pig and grain farmer, Dave Klocke is the founder and President of PigEasy, LLC, a swine equipment company that provides innovative solutions to improve pigs’ well-being and boost producers’ profit potential. In 2013, Dave and his wife, Karen, founded PigEasy, LLC after Dave invented products to help other pork producers streamline production and successfully feed their animals. He currently holds multiple patents and IPs for animal feeding, pig handling, and ventilation equipment. Dave continues to develop, test, and use all his innovations in his 2700 head farrow to wean operation outside of Templeton, Iowa. PigEasy products improve efficiency for pork producers throughout the United States, Canada, Mexico, and across the globe.

What can you expect to learn from this episode of Popular Pig?

• Dave Klocke is the recipient of the Iowa Farm Bureau’s Distinguished Service Award.
• Dave’s early upbringing in agriculture and challenges faced along the way.
• The initial idea and start of PigEasy and their first successful product, AI Saddle.
• The invention of the Meal Meter to help revolutionize sow feeding.
• PigEasy’s vision to improve welfare, sustainability and productivity.
• Dave Klocke’s “golden nugget”.

About the Guest

Dean Meyer is no stranger to the livestock industry, for more than 30 years, he along with his family have been farming near Rock Rapids, Iowa. He has served as chair of the Lyon County Pork Producers, president of the Farmers Elevator Co-Op, the Lyon County Extension Council, chair of the Iowa Corn Animal Ag and Environment Committee and District 1 Director of the Iowa Corn Growers Association. Being from one of the densest livestock regions of the state, he is passionate about supporting the crops he grows and the livestock he raises. He currently serves as chair of the U.S. Meat Export Federation where he puts this passion to work as he advocates for the expansion of market demand for U.S. red meat exports. Dean and his wife Linda have five children including three sons, Alvie, Jacob and Blake, who work on the family farm helping raise corn, soybeans, cattle and swine.   

What can you expect to learn from this episode of Popular Pig?

• Corn and livestock production are inexorably intertwined in our modern agricultural system.
• Much of the corn produced in the U.S. goes to feed livestock, which underscores the need for sustainability within the industry.
• We must continue to focus on the balance of sustainability and profitability in order to keep growing.
• The U.S. Meat Export Federation advocates to ensure the farming industry remains competitive globally by focusing on sustainability initiatives.
• It is becoming more and more evident that marketing the whole hog is essential to creating a sustainable industry on a global basis to reap economic rewards for all parties.
• Keeping a balance between ecology, business, and consumer choice will remain essential in the ongoing process of creating a healthier food system.
• Dean Meyer’s “golden nugget”

About the Guest

Kyle has a passion for teaching. He discovered this passion while working for Kaplan Test Prep as he finished his Political Science degree at Texas A&M University. He has carried this passion throughout his legal career, teaching clients as he helps them to find and understand legal pathways out of labor bottlenecks. His innovation in solving perpetual labor shortages for businesses came shortly after graduating from Vanderbilt Law School. He and his wife, Natalie, began working on various types of immigration visas for their family construction business in Iowa. It was from their perspective as employers that they were able to see the vision for what could be accomplished through foreign recruitment and legal immigration. Kyle and Natalie have built a thriving practice from solid, creative, forward-thinking solutions that provide much-needed relief for their many clients throughout the United States. With one baby boy, three young daughters, and counting, Kyle enjoys spending time with his family on their property in the country, riding four-wheelers, hunting, and raising hogs.

What can you expect to learn from this episode of Popular Pig?

• The current labor situation in agriculture.
• How the competition for employees has changed.
• How employers can attract people and set themselves apart.
• What is wrong with the immigration system going into 2023.
• Politics and proposed bills that producers should be aware of.
• Kyle Farmer’s “golden nugget”

About the Guest

Dave has been a veterinarian for more than 25 years and a computer programmer for more than 30. After a long period as a mixed animal vet he is now an Associate Professor at the University of Melbourne with a PhD in Animal Welfare of cattle, where he undertakes research in dairy cattle medicine, reproduction and animal welfare.  He is also editor-in-chief of the Australian Veterinary Journal and a director of the Australian Veterinary Association.

What can you expect to learn from this episode of Popular Pig?

• Defining animal welfare and animal ethics.
• The 5 freedoms and 5 domains models of animal welfare.
• What it means to live a good life and how that is defined.
• What it means to have a humane death and how that is defined.
• How we can best communicate with others about animal welfare.
• What we can be proud about regarding animal welfare.
• Dr. David Beggs “golden nugget”.

About the Guest

Dr. Lowe is 1994 graduate of the University of Illinois College of Veterinary Medicine and has been working with swine production companies across the United States since that time. Dr. Lowe completed the college’s Executive Veterinary Program in Swine Health Management in 2000 and returned to campus as a student in 2002 while continuing to practice full time. In 2005 he received a master of science degree in infectious disease management. He has maintained an active research program since completing his master’s, focusing on the management of viral respiratory disease in swine production systems. In 2012 he became board certified in food animal practice by the American Board of Veterinary Practitioners.

From 1997 to 2003 Dr. Lowe was a co-owner of Professional Swine Management, LLC and Carthage Veterinary Service, Ltd. in Carthage, Ill. In 2003 Dr. Lowe joined The Maschhoffs Inc. in Carlyle, Ill., as its director of health and production services. The Maschhoffs Inc. is one of the ten largest pork producers in North America, and Dr. Lowe led its breed-to-wean business and the health services group while the company expanded from 25,000 to 110,000 sows. Dr. Lowe returned to private practice in 2007 while continuing to work with The Maschhoffs, LLC. In 2009 Dr. Lowe accepted a part-time appointment to the faculty of the University of Illinois College of Veterinary Medicine, where he teaches production medicine. In 2011 he founded Lowe Consulting Ltd. to focus on assisting livestock producers with strategic decision making and process improvement. He has served on the American Association of Swine Veterinarians Board of Directors, was the recipient of the 2007 Allen D. Leman Science in Practice Award, and presented the 2010 Howard Dunne Memorial Lecture.

What can you expect to learn from this episode of Popular Pig?

• The Apiam Animal Health conference in Australia.
• Freedom farrowing and EuroTier in Germany.
• Hog hotels and corn production in China.
• Argentina and its government incentivized growth in soy.
• The future of integration in agriculture
• Dr. Jim Lowe’s “golden nugget”

About the Guest

Dr. Amanda Reever was raised on a cattle, hog, and grain operation in Algona, IA, where she developed her interest in animal production and medicine. She received her DVM from Iowa State University in 2022, alongside a Master’s degree in Veterinary Preventive Medicine. Dr. Reever began working for Suidae right out of veterinary school, and she now resides with her husband in Manson, Iowa.

Dr. Brandi Burton is originally from Mt. Prospect, IL, a suburb of Chicago and attended the University of Illinois where she received a BS in Animal Sciences 2015 and her DVM in 2019. Shortly after graduation, she moved to Iowa to start her career with Suidae. Dr. Burton splits her time between veterinary services and field research. She currently resides with her family in Humboldt, IA.

What can you expect to learn from this episode of Popular Pig?

• How the industry needs to discuss PRRS status and health between vets, producers, caretakers, allied partners, etc.
• The difference of RFLP vs lineage vs phylogenetic trees and dendrograms.
• The technologies in use to better compare PRRS sequences.
• What the future of PRRS strains and discussions look like. 
• Dr. Reever & Dr. Burton’s “golden nuggets”

About the Guest

Tara is a New Mexico native, 5th generation dairy farmer, an environmental scientist, and mom of two girls. Daniel, her husband, manages all day-to-day on his family dairy farm while Tara has her own career as an environmental consultant, speaker, and online agriculture advocate. Tara began sharing her story online through her platform, New Mexico Milkmaid, because she found that people often had misconceptions about farmers and modern farming, and she wanted to set the record straight about dairy farm life and on-farm sustainability. She now has a community of more than 73,000 followers. And she has had the opportunity to speak at national and global conferences about dairy sustainability including at the United Nations Food and Agriculture Organization Committee on World Food Security and the Forbes AgTech Summit. Tara is also the Co-Founder of Elevate Ag, an online course to provide farmers and ranchers with the tools they need to successfully share their ag story and grow their businesses, and the Co-Founder of Discover Ag, a docuseries and podcast of being agriculture to people in a new way.

What can you expect to learn on this episode of Popular Pig?

1. The real impact/value of animal agriculture on the planet.
2. The need to properly inform and engage with consumers.
3. What it actually means to support family farms.
4. The many myths surrounding nutrition and animal protein.
5. Tara Vander Dussen’s “golden nugget”

About the Guest

Dr. Derald Holtkamp is a Professor in the Department of Veterinary Diagnostics and Production Animal Medicine (VDPAM) in the College of Veterinary Medicine at Iowa State University (Ames, Iowa, U.S.). He received his DVM, MS in Agricultural Economics, and B.S. in Agricultural Business with a minor in statistics, all from Iowa State University. Prior to joining Iowa State, he was a private veterinary consultant. He has also served as a technical services veterinarian for ADViSYS Inc., Vice President of Swine Applications for MetaFarms Inc., Director of Pork Development for E-Markets, Inc., and veterinarian and service manager for Smithfield Foods in Warsaw, North Carolina. Dr. Holtkamp’s research focuses on managing infectious swine diseases, biosecurity, disease risk assessment, and the economics of animal health and disease. He has authored over 50 peer-reviewed publications, is a frequent speaker in the U.S. and internationally with over 240 invited presentations, and has mentored over 260 professional and graduate students. 

What can you expect to learn on this episode of Popular Pig?

• Why Dr. Holtkamp has focused his career on biosecurity.
• Improvements in biosecurity over the past 15 years.
• Research into decontamination and trailers.
• Where Dr. Holtkamp predicts the future of biosecurity.
• What will need to happen to make progress.
• Dr. Holtkamp’s “golden nugget”. 

About the Guest

Joseph Kerns, President of Partners for Production Agriculture, has thirty years’ experience working with producers, suppliers, and mills to support agricultural operations. He leads a team of professionals with the purpose of understanding the financial parameters around agricultural markets so that those that he works with can thrive and prosper.

What can you expect to learn on this episode of Popular Pig?

• Renewable diesel and sustainable aviation fuel’s impact on the corn and soy markets.
• How this apolitical initiative will negatively impact animal agriculture.
• How our pursuits for sustainability are actually hurting the rainforests.
• There is a political cognition and awareness of this issue, but it can’t be stopped.
• We must be prepared by finding a viable diversity of feedstuffs.

About the Guest

From vegetable farm manager to global ISO auditor, David then moved into the poultry sector when he purchased a UK broiler farm in 2004 and continues to operate a contract poultry farm management company in the UK. In 2018, David founded OPTIFarm. OPTIfarm is a very unique data driven support service, currently for poultry and swine, assessing real time farm data against animal behavioural knowledge and human considerations to increase productivity and welfare globally 24/7. David has a broad and open mind regarding the opportunities of data and digital solutions in farming and he has a passion for creating tangible value from digital solutions.

What can you expect to learn on this episode of Popular Pig?

• The intersection of technology and people.
• The value of improving you and your team’s competency and confidence.
• The factors that are holding technologies back in pork production.
• The dangers of asking one company to provide it all.
• The value of subscriptions and how they truly are supposed to be a partnership.
• David Speller’s “golden nugget”

About the Guest

Elizabeth Rumley is a senior staff attorney at the National Agricultural Law Center in Fayetteville, Arkansas. At the Center, her primary research and scholarship focus is on legal issues in animal agriculture, and she frequently lectures on those issues and others to audiences nationwide. She has co-taught a course covering “Animals and Agricultural Production, Law and Policy” at the University of Nebraska College of Law and the University of Oklahoma College of Law, and has developed and teaches a graduate/undergraduate course discussing legal issues in animal agriculture at the University of Arkansas. Additionally, she teaches Environmental Law at the University of Arkansas.  She is licensed to practice law in Michigan, Ohio, and Oklahoma after earning her B.A. from Michigan State University, her J.D. cum laude from the University of Toledo College of Law, and her LL.M. in Agricultural Law from the University of Arkansas School of Law.

What can you expect to learn from this episode of Popular Pig?

Disclaimer: This interview was conducted in May 2022. Since this interview SCOTUS has agreed to hear Prop 12 in the Supreme Court.

1. How the law touches almost all aspects of agriculture.
2. What the legislative process looks like.
3. Some of the proposals that are impacting animal agriculture.
4. The “Commerce Clause” and the precedence that Prop 12 could set.
5. Elizabeth Rumley’s “golden nugget”

About the Guest

Emily Erickson grew up on a small, diversified livestock and crop farm near Dundee, MN.  Her parents bought their farm in the early ’80’s, right as the farm crisis hit.  Her dad raised pigs outdoors, a farrow to finish operation of about 100 sows at the time, and also farmed corn, soybeans and usually oats, for bedding. Emily graduated from South Dakota State University with a B.S. in Animal Science. She was fortunate to fall into an animal welfare role for a production system right at the start of the industry reacting to activists and welfare videos.  Emily spent 13 years internally auditing and monitoring the welfare of a 53,000 sow system.  She has sat on the committees for National Pork Board and Minnesota Pork and is currently still engaged on the Common Swine Industry Audit Task Force, which she has been a part of since the CSIA’s inception.  Emily is currently the Head of Human Resources for Wakefield Pork and lives in Jackson, MN with her two kiddos, August and Hazel, who keep her on her toes!  They enjoy spending time outdoors, going to her parent’s home farm to ride/drive Grampa’s Kubota and spending time with family. 

What can you expect to learn from this episode of Popular Pig?

• The industry’s slow transition from a lifestyle to a career to a job mentality.
• How the focus on animal welfare has improved in the industry and where Emily thinks it’s going.
• How the great resignation has affected the pork industry and how our caretakers attitudes changed.
• The areas that Emily feels that our industry could use the most improvement.
• How we bridge the gap between the great resignation and maintaining our farm’s animal care standards.
• Emily Erickson’s “golden nugget”

About the Guest

In his capacity as Chief Legal Strategist for the National Pork Producers Council, Michael Formica works with state and federal lawmakers on pressing, high profile issues impacting livestock production. His work leading strategic legal initiatives has benefitted America’s 66,000 pig farmers across the country, including efforts to get NPPC’s challenge to California Proposition 12 to the U.S. Supreme Court.

He was previously an attorney in private practices in Washington, D.C., where he represented agricultural clients on environmental and natural resource matters.  He has been recognized as one of the foremost experts in Washington, D.C. on environmental and energy policy. 

Formica received a bachelor’s degree in political science from the University of Rhode Island and his law degree from Vermont Law School where he founded the school’s influential environmental law journal. He has been admitted to the bar for the U.S. Supreme Court, as well as multiple other federal courts.

What can you expect to learn from this episode of Popular Pig?

• Michael’s role in fighting activism and Proposition 12.
• How Proposition 12 affects producers across the country.
• How Massachusetts Question 3 is similar and different from Proposition 12.
• NPPC’s stand on the road to the Supreme Court.
• How NPPC is looking at the prospect of additional state regulations.
• What producers can do to get more involved.
• Michael Formica’s “golden nugget”

About the Guest

Jeb Gent is the co-founder of Ascension Ag, a livestock biosecurity company. His focus is to solve niche biosecurity issues in swine and other large animal industries. He has a passion for helping people and solving problems. When he is not working, he is spending time with family and friends, driving tractors or spending time outside. 

What can you expect to learn from this episode of Popular Pig?

• Where the inspiration for becoming an entrepreneur came from.
• The founding story of Ascension Ag and how it is elevating biosecurity.
• The research and other successes that validated the technology.
• The value of having great mentors and advisors.
• The importance of authenticity and passion in the swine industry.
• How pork producers can help swine industry entrepreneurs.
• Jeb Gent’s “golden nugget”

About the Guest

Joel is the CEO and Co-founder of Genvax Technologies. Formerly he was the Director of Product at GlobalVetLINK and was VP of Harrisvaccines, which Merck Animal Health acquired in November of 2015. Along with coordinating investor relations and mentoring at the Ag Startup Engine, he participates in several advisory and mentoring roles to entrepreneurs and startups in the SaaS, Agtech, Biotech, and Healthcare industries. Joel holds a degree in economics from the University of Iowa and a professional certificate in public relations, marketing, and non-fiction writing from Northwestern University.

What can you expect to learn from this episode of Popular Pig?

• The Harris family history in pig production.
• What saRNA is and the impact that it can make.
• What the relationship between United Animal Health and Genvax means to the industry.
• What Genvax is focusing on in the short term and long term.
• What producers should know about Genvax.
• Joel Harris’s “golden nugget”.

About the Guest

Joseph Dykhuis was born and raised on his family’s farm in Holland, MI. Joseph is a Purdue University graduate with a B.S. in Agricultural Economics. Joseph is the President of the family farm, Dykhuis Farms, Inc, a farrow to finish pork producer in Michigan and Indiana. Dykhuis Farms also farm row crops in Ottawa, Allegan and Van Buren Counties. He is a member of the Michigan Pork Producers Association, Michigan Farm Bureau, National Pork Board’s Nominating Committee, NPPC’s Competitive Markets Committee, and serves on the Board of Directors for the Mutual Agricultural Software Association, the ODC Network, and the Michigan Maritime Museum. He and his wife Heather, their son, and three daughters reside in Holland, MI.

What can you expect to learn from this episode of Popular Pig?

• How Bob Dykhuis founded Dykhuis Farms.
• The importance of good timing and their strategic relationships.
• Selecting the right model to facilitate growth.
• The experience of growing up in a scaling business.
• The challenges that growth brings.
• Joseph Dykhuis’s “golden nugget”

About the Guest

Dr. Rebecca Robbins is a mom, veterinarian and swine industry professional with 12 years of post-graduate experience. Her business, R.C. Robbins Swine Consulting Services PLLC, provides consultation in swine health management and research to animal health companies and swine producers. She is also the Lead instructor for the Elite Swine Veterinary Program available through SwineIt’s SwineCampus. Rebecca’s goal is to always deliver the highest quality, applied business solutions to the swine industry.

Rebecca has supported veterinary services for two of the world’s integrated pork production companies. She began her veterinary career in 2009 as an associate veterinarian with Banfield, The Pet Hospital.  In 2010, she (officially) became a swine veterinarian.  From 2013-2021, Rebecca was part of a seasoned swine production management team and led 12 who were responsible for the health and well-being of 280,000 sows and their offspring from wean to market. In addition to veterinary responsibilities, she advised the applied research and development team which coordinated an average of 45 studies per year.

Dr. Rebecca Robbins earned her BS, DVM and PhD degrees from North Carolina State University in 2004, 2009, and 2016. Her doctoral degree emphasis was in Population Medicine and Veterinary Public Health. Among Rebecca’s biggest accomplishments was receiving the Allen D. Leman Science in Practice award and completing the Pikes Peak Marathon. Her greatest professional joy has been teaching animal caretakers, college students, and the public about pig and pork production.  

What can you expect to learn from this episode of Popular Pig?

1. The most exciting and concerning aspects of being a new swine veterinarian.
2. Experiences/Stories/Mentors that made Rebecca the veterinarian that she is today.
3. How the role of a swine veterinarian has changed over the past 20 years.
4. How new veterinary grads need to be thinking about their futures.
5. What the role of a successful swine veterinarian will look like in 20 years.
6. Dr. Rebecca Robbins’s “golden nugget”.

About the Guest

Chris Opschoor is 43 years old and already for 22 years working in the pig industry. After his study at the Hogeschool INHOLLAND on Animal Husbandry, 1994 – 1998 he graduated with a BSc in Swine husbandry and later obtained his Masters in Animal Breeding and Genetics from Wageningen University. He started working as Account Manager (Swine nutrition and farming) for the Company Agruniek Rijnvallei from September 1998 until October 2007. For 9 years he gave technical support to his customers and was responsible for sales too. His main focus was to take his clients to a higher technical level.

After 9 years he started working for Topigs Norsvin as a Specialist in Feeding & Genetics, as member of the Topigs Norsvin International Feed group. Chris’s main task in this team was to develop advice for feeding and management of all Topigs Norsvin products. He gave technical support for the breeding farms worldwide, clients and colleagues and also to the Feed Industry and all other partners in the pig industry as well.  For the past 5 years, Chris has been responsible for the Topigs Norsvin Feed Group. He is managing an enthusiastic, driven, and very professional team of scientist, nutritionist and advisers all over the world. This worldwide team is responsible for developing and maintaining Feed and Management advice of all Topigs Norsvin products. With this BEST TEAM and our advice is it possible to support our clients worldwide to unlock the full genetic potential?

What can you expect to learn from this episode of Popular Pig?

• Predictive modeling for the profitability of barrows and gilts.
• Research results with Kalmbach and Purdue.
• The importance of knowing your packer’s preferences.
• The value that is being left on the table.
• Chris Opschoor’s “golden nugget”.

About the Guest

Precision Livestock Technologies CEO Andrew McKenzie co-founded the company in 2019 to bring new sources of data and analytics to the livestock industry.  Prior to PLT, he held executive positions in several software companies, worked in venture capital in New York City, and was lead engineer at a global industrial gas company.  He lives in Dallas, TX with his wife and two children and plays a little tennis when he isn’t driving around feedlot country.  Andrew has an MBA from the NYU Stern of Business and BSE in mechanical engineering from Princeton University.

What can you expect to learn from this episode of Popular Pig?

• Bringing machine vision to the livestock market.
• Takeaways from the global Animal Agtech Summit.
• Labor challenges throughout livestock management.
• The challenges of justifying and implementing technologies.
• What it will take to feed the future population.
• Andrew McKenzie’s “golden nugget”.

About the Guest

Chris is a widely respected sales and marketing leader who delivers breakthrough growth for clients and builds high performance teams. He presents frequently on industry-changing trends, and his expertise is sought by senior executives of both retailers and food/packaged goods companies. In addition, he partners with industry trade associations and serves on several councils and boards.

For IRI, he leads a portfolio of larger fresh-food clients and leads IRI’s engagement with the Food Marketing Institute and other industry associations. Throughout the year, he’s a frequent speaker at industry events including FMI Connect and FMI Midwinter, the NAMI/FMI Annual Meat Conference, IPPE, National Chicken Marketing Summit, Urner-Barry Executive Conference, and the Prepared Foods R&D Council.  He’s also often quoted by industry and national media, including CNN, Wall Street Journal, Forbes, Progressive Grocer, National Provisioner, and Supermarket News.

What can you expect to learn from this episode of Popular Pig?

• Covid’s impact on supply chain and inflation.
• Consumer buying patterns and trends.
• The emergence of confident cooks.
• The status of our current supply chain.
• Inflation’s impact on the pork industry.
• Changes in the demand of alternative proteins.
• Chris DuBois’s “golden nugget”

About the Guest

Shonda Sammons is a partner and Program Leader with the sister organization of 21st Century, 21st Century Agriculture Leadership. With over 30+ years of experience, she works with employers and employees to provide coaching, guidance, and leadership development. In addition to her highly engaging facilitation style, Shonda converts individuals into enterprising champions and assists companies in identifying in-house talent and matching employee skill sets to job responsibilities.

Originally from Indiana, Shonda has called Kentucky home for the last 23 years. After graduating from Austin Peay State University with a Bachelor of Science in Agri-Business, Shonda held many financial services roles but always knew she wanted to own her own business. She established Advocate Builders in 2013 and has remained an integral part of her company. She is also the author of a tracking program that offers the ability to manage advocate relationships and to track cross-sells and referrals companywide. She is an adjunct professor at West Kentucky Community and Technical College. She also specializes in Corporate Culture Development, Customer Service, DISC and Motivators, EQ-i 2.0, EQ 360, and Performance Management.

What can you expect to learn from this episode of Popular Pig?

• Labor challenges in the swine industry.
• The importance of developing leaders.
• Where leaders should be spending most of their time.
• How leaders can create more engagement in the workplace.
• How to maintain the engagement of mid-stage professionals.
• Shonda Sammon’s “golden nugget”

About the Guest

Dr. Jack A. Shere is the Deputy Administrator for Veterinary Services at the US Department of Agriculture (USDA), Animal Plant Health Inspection Service (APHIS). Beyond the domestic program diseases work that is a large part of the Veterinary Services mission, Dr. Shere has worked on animal disease outbreaks of Salmonella enteridittis (SE), Foot and Mouth Disease (FMD) in England, Low Pathogenic Avian Influenza (LPAI), Exotic Newcastle Disease (END), and High Pathogenic Avian Influenza (HPAI). During the 2002-2003 Exotic Newcastle Disease Outbreak in California, Texas, New Mexico, and Utah, he served as the Joint Area Commander and Incident Commander for the task force that eradicated this disease from the United States.

Dr. Shere has held many roles since joining the USDA APHIS Veterinary Services in 1990, serving as a field Veterinary Medical Officer (VMO) in Nebraska and Wisconsin. In Wisconsin, he worked both as a field VMO and as the State Area Epidemiology Officer (AEO) from 1991 to 1999. In 1999, he was promoted to the position of Area Veterinarian in Charge (AVIC). Dr. Shere served as the AVIC from April 1999 to November 2002, when he was promoted to the position of the Associate Regional Director (ARD) for the Western Region of the United States. From 2005 to 2013, Dr. Shere was the Eastern Regional Director of the United States for Veterinary Services. Dr. Shere received a BS in Biology and Chemistry in 1981, a DVM in 1987, and a MS in Education with a minor in counseling in 1988 – all from Iowa State University. He practiced Veterinary Clinical Medicine for three years in Georgia. He received a joint PhD in Poultry Science and in Microbiology, which were awarded in 2001 from the University of Wisconsin in Madison, Wisconsin. His PhD research and dissertation involved the epidemiology and ecology of Escherichia coli O157:H7 in cattle.

What can you expect to learn from this episode of Popular Pig?

• The common signs and symptoms of African Swine Fever (ASF).
• How producers and veterinarians who work with pigs can help to prevent ASF from reaching the U.S.
• How the pork industry and economy will be impacted if ASF is detected in the U.S.
• What to do when you identify signs and symptoms of ASF.
• What APHIS is currently doing to help protect swine and pig farmers, and where can people go to learn more and get resources.
• Dr. Jack Shere’s “golden nugget”

About the Guest

Rob Brenneman and his wife Char own and operate Brenneman Pork in Washington, Iowa. They have four children, who along with their spouses are all involved in the operation. Rob enjoys spending time with their 12 grandchildren.

Rob’s interest in livestock began with hogs as a 4-H project. He and his dad raised pigs at their home just outside of Keota, Iowa. While in high school Rob kept busy with 4-H and FFA. Rob received his American Farmer Degree in 1979. In 1980 Rob and Char married and started their own farm near Kalona, Iowa. In 1983 they built their first inside modern sow housing. Rob also took a job off the farm at UPS. In 1988 Brenneman Pork started to expand to what it is today. Rob received the Master Por Producer Award in 1991. In 1994 Rob and Char received the Pork All American Award. They remain active with the Washington County Pork Producers. In 2021 Rob was elected to the National Pork Producer Council Board of Directors. He is also on the Bear Creek Genetics Board of Directors.

Today Brenneman Pork owns and operates approximately 32,000 sows, markets roughly 1.2 million pigs per year and has its own feed mill. Rob is passionate and enjoys engaging youth and local community in agriculture. Brennan Kelly was born and raised in Cedar Rapids, Iowa and graduated from Iowa State University. Brennan has a background in process engineering and computer programming. He now serves as a volunteer with a non-profit organization in Mexico and has a passion for working to help restore communities.

What can you expect to learn from this episode of Popular Pig?

• What matters the most to consumers at the grocery store.
• The process of raising pigs “in a nutshell”.
• What consumers need in order to trust pork producers.
• It is a producer’s moral obligation to safely feed the world.
• The level of transparency that is desired from consumers.
• What consumers can do to support family farmers.

What can you expect to learn from this episode of Popular Pig?

• Why the topic of innovation and innovative culture matters.
• Why patterns can be dangerous even when they are formed through success.
• Why people fear the concept and practice of innovation.
• The story of Kodak “The Kings of Photography”
• What is the next big opportunity for the pork industry.
• Steve Lerch’s “golden nugget”

About the Guest

Steve Lerch is a former Google executive, a consultant, and an award-winning international public speaker. He spent nearly a decade at Google designing the digital strategies and marketing campaigns of well known brands like GoPro, federal government agencies like the US Census, and national checkoff programs like the National Pork Board and Avocados From Mexico. Steve also served as a strategic thought leader at Google’s headquarters, where he taught thousands of Googler’s about the culture, processes, and philosophy that helped make Google one of the World’s most innovative companies. For the last three years, Steve has served as the President and Founder of Story Arc Consulting, where he gives speeches, leads team workshops on strategic planning and innovations, and serves as a digital strategy and marketing consultant. Steve works across many industries, with a primary focus in food and agriculture.

About the Guest

Currently the Business Unit Specialist for Water Treatment at Neogen Corporation, Jesse develops and implements water treatment chemicals and programs to aid in production animal health in poultry, swine, and ruminants. Jesse assists Neogen’s partners in the field and laboratory as well as production managers, veterinarians, and independent producers in setting up cost-effective water programs tailored to their needs.  Jesse also presents “technical-yet-practical” water quality opportunities worldwide and is involved in the research and development of Neogen products associated with water treatment. Jesse is also a Certified Water Specialist from WQA.

What can you expect to learn from this episode of Popular Pig?

• Why pork producers are in the water business.
• The importance of cleaning your water lines.
• Ensuring great water quality doesn’t have to be hard.
• The key benefits of high quality water.
• Why water quality matters to the consumer.
• Jesse McCoy’s “golden nugget”

About the Guest

Jason McAlister, president CloverLeaf Animal welfare Systems, started his career at the world-famous Gilbertville locker. He went on to work with IBP and Tyson until 2007, when he transitioned to Triumph Foods. He has since led their animal welfare program, was a past NAMI animal welfare committee chair, and served as an advisor to the National Pork Board’s animal welfare committee. Jason has taken part in many taskforce projects including the common swine industry audit task force. Jason founded Cloverleaf in 2007 to help small and medium-size businesses with their animal welfare programs. CloverLeaf has successfully expanded across the Americas with clients from Canada to Brazil. They have even expanded into Africa and are pursuing opportunities to make a difference in Europe.  

What can you expect to learn from this episode of Popular Pig?

• Where we are today and how we need to assess ourselves.
• The need for unity across the industry.
• How we can identify opportunities around animal welfare.
• The need for consistency in our education programs.
• The need to have a well articulated plan to respond to extremist attacks.
• Jason McAlister’s “golden nugget”

About the Guest

Gene Noem finishes hogs at JMG Farms in Howard County. Gene also manages the contracted gilt multiplication for PIC North America. He is in his second term on the National Pork Board of Directors, and currently serving as President.  Noem grew up in eastern South Dakota. His base experience is rooted in his experience with his parents. They were careful in spending, liberal in work, and determined to give their 4 kids a great foundation in work ethic, and the long view regarding success.  Noem resides in Ames with his wife Jennifer. He is especially proud of Megan, their daughter. If successful in his role on the Board of Directors, the Pork Board will have a robust and productive annual planning and prioritization process, involving state and other national organizations in a collaborative process.

Bill Even is the Chief Executive Officer for the National Pork Board based in Des Moines, IA where he has responsibility for leading Pork Checkoff-funded research, promotion and education projects on behalf of the nation’s 60,000 pork producers. Prior to his employment with the National Pork Board, Bill served as the Global Industry Relations Lead and Commercial Unit Lead for DuPont Pioneer from 2010 to 2016. Bill also served as South Dakota Secretary of Agriculture and Deputy Secretary for Tourism and State Economic Development for Governor Mike Rounds. Bill holds a bachelor’s degree in ag business and economics from South Dakota State University and a law degree from Drake University with a certificate in food and ag policy law. Bill and his family own and operate a diversified crop and livestock farm near Humboldt, SD. The farm was homesteaded in 1884 by his great-grandfather and Bill began farming in 1983.  

What can you expect to learn from this episode of Popular Pig?

• The coupon toting, staugey, committee driven pork board of old is dead.
• “Real Pork” and “We Care” explained.
• Sustainability requires a holistic systems approach.
• How we can highlight the many families that are involved in pork production.
• The pork board’s meat case research study with HyVee.
• Bill and Gene’s ‘golden nugget”

About the Guest

Dr. Adian Balaban is the executive director of Pork & Co., Cooperativa Silistea Productie Suine, which is also a genetic multiplier for Topigs Norsvin. Additionally, Dr. Balaban serves as the President of the Romanian Association of Swine Veterinarians and serves as a member of the Board of Directors for the Romanian Pork Producers Association. He is also a consultant for the United Nations.

What can you expect to learn from this episode of Popular Pig?

• Detecting ASF in the herd and the challenges that follow.
• The instant and ongoing emotional toll on employees.
• The logistical challenge that comes with depopulating an ASF sow farm.
• How ASF has become a political disease.
• Dr. Adrian Balaban and PJ Corn’s “golden nuggets”

About the Guest

Dr. Adian Balaban is the executive director of Pork & Co., Cooperativa Silistea Productie Suine, which is also a genetic multiplier for Topigs Norsvin. Additionally, Dr. Balaban serves as the President of the Romanian Association of Swine Veterinarians and serves as a member of the Board of Directors for the Romanian Pork Producers Association. He is also a consultant for the United Nations.

What can you expect to learn from this episode of Popular Pig?

• The impact of the Russian invasion of Ukraine on Romanian pork production.
• The current state of Romanian farm management and biosecurity.
• The history of African Swine Fever in Eastern Europe and Romania.
• The prevention strategies for African Swine Fever.
• The experience of breaking with ASF.

About the Guest

Jim Huang has 24 years of experience in the commodity futures industry. Starting as a data analyst with Thomson Reuters in St. Louis in 1998, then moved to Chicago in 2001. During his 11 years at the Chicago Mercantile Exchange, he worked closely with the Agricultural Commodities team, coordinating market maker programs for options contracts including Corn, Soybean, Wheat, Lean Hog, Live Cattle, Butter and Milk. Ten years ago, he started his own business, China-America Commodity Data Analytics, Inc. in China.

At the time, China had only 24 futures contracts. Livestock, Poultry and Dairy were completely absent.  The purpose was to help Chinese Exchanges design new agricultural commodities contracts. So far, Jim is credited with the successful launches of Egg Futures in 2013, Soybean Meal Options in 2017, and Live Hog Futures in 2021. All three contracts were with the Dalian Commodity Exchange, DCE. In addition, he helped China Zhengzhou Commodity Exchange (CZCE) with a feasibility study on Potato Futures. This contract is being reviewed by the Chinese market regulator and may be listed later this year.

Jim also works with commercial firms and trading companies participating in the agricultural futures market. Three of the Top-20 Chinese hog producers and two of the Top-20 poultry and egg producers are his clients. He provides data, analytics, report, dashboard, and in some cases, actively manages their futures accounts. Jim has participated in about 20 webinars and has written 15 China Hog Market Commentaries since DCE launched the Hog Futures contract in January last year.

What can you expect to learn from this episode of Popular Pig?

• What China’s pork production market has been like over the past three years.
• What it will take to be a successful pork producer in China over the next 3-5 years.
• The impact of high building costs on the growth of the pork production market.
• What should concern and excite Chinese pork producers.
• How China’s pork market will impact the US and Canada.
• Jim Huang “golden nugget”

Quotes

• “Getting started was so fast that it was like I blinked and we were running PigFlow. It was remarkable because there were no issues between blinking.”
• “I have not looked at my notebooks since the moment that I logged into PigFlow. This is changing the industry!”
• “PigFlow immediately changed the caretaker’s behaviors throughout the day.”
• “Everything is entered as people are doing the work. No one sits in the office and enters data on a phone. There is not a single person including myself that is in the office. Unless we are taking lunch, we are all in the barn adding value with PigFlow.”

• “You can see what every person is doing at any time!”
• “PigFlow has transformed communication within the sow farm and it is so easy to translate in the app anything that I want to say to my team.”
• “When my team picks up their phone in the morning everything that they need to know for the day is right there in the palm of their hand in the tasks section.”
• “People can now see what is happening. Now when pre-wean mortality goes up .2% people are asking why and then are doing something about it.”

About the Guest

I’m a Texas gentleman who believes in hard work with a little fun thrown in. My day job is makin’ bacon at Pederson’s Farms as the Vice President. But, my most important job is lovin’ on my wife & three young daughters… and throwing in some cowboy stuff when I can.

As if that doesn’t keep me busy enough, I’ve picked up podcasting. You may know me from my Instagram account, The Cowboy Perspective. Most of the things I am confident in today stem from the things I learned and continue to learn from the cowboys and cowgirls in my life. The Cowboy Perspective is my way of telling that story in hopes of being a resource to others.

Saddle up, friends, and come along for the ride!

What can you expect to learn from this episode of Popular Pig?

• Where we are today with traditional agriculture.
• How individual values could matter more than taste.
• Peterson’s approach to raising pigs and producing pork.
• What GAP certified really means.
• How being a 5th generation farmer changes perspective.
• How the next generations will look at farming.
• Neil Dudley’s “golden nugget”

About the Guest

Robert van Barneveld is Group CEO and Managing Director of the Sunpork Group of Companies which includes SunPork Farms (farming approximately 51,000 sows across Australia and 3,000 sows in New Zealand), PIC Australia, Swickers Kingaroy Bacon Factory and SunPork Fresh Foods. Collectively the Group produces approximately 18% of Australia’s pork.

In addition to his work with SunPork, Dr van Barneveld is also a Director of the Australasian Pig Research Institute Ltd, Chairman of the Autism CRC Ltd and is a Non-Executive Director of the ASX-listed Ridley Corporation (Australia’s largest stockfeed manufacturer). He was formerly a Director of Australian Pork Ltd and Porkscan Pty Ltd. 

In addition to his corporate roles, Robert has extensive experience as a scientist and nutritionist for pigs and poultry in Australia and overseas and specializes in the characterization and understanding of feed ingredients. He has worked widely with feedmills and livestock producers in Asia over the past 30 years and has a PhD in amino acid nutrition of monogastrics. 

Robert is a Fellow of the Australian Institute of Company Directors, a Fellow of the Australasian Pig Science Association, a Life Member of Autism Queensland, is a Registered Animal Nutritionist and is an Adjunct Professor within the School of Environmental and Rural Science at the University of New England and the School of Agriculture and Food Sciences at the University of Queensland.

What can you expect to learn from this episode of Popular Pig?

• What sustainability and welfare practices look like in Australia.
• Steps that are being taken to further improve sustainability and welfare.
• Excessive welfare standards that are required in New Zealand.
• An economic, environmental, and social breakdown of sustainability.
• What it will take to become carbon negative.
• Robert’s “golden nugget”

About the Guest

A seasoned AgTech Entrepreneur Terry grew up on a dairy farm. After studying engineering he spent 9 years working for blue chip companies worldwide on cloud computing projects. In 2004 he applied this knowledge to the livestock industry founding FarmWizard.com the world’s first SaaS for managing livestock. He grew that business over 10 years selling it in 2015 to Wheatsheaf. Terry believes that recent advances in Machine Vision powered by Deep Learning Artificial Intelligence now creates an opportunity to develop CattleEye, a truly Autonomous Livestock Monitoring solution.

What can you expect to learn from this episode of Popular Pig?

• How machine vision is transforming the dairy industry.
• The process for developing machine vision solutions.
• Making data actionable for a team of employees.
• Recommendations for producers considering computer vision.
• What the future holds for computer vision
• Terry Canning’s “golden nugget”

About the Guest

Dr. Márcio Gonçalves graduated in Veterinary Medicine from a leading university in Brazil. After working in commercial swine production, he pursued his Ph.D. from Kansas State University in Applied Swine Nutrition. Upon graduation, he worked as a global swine nutritionist for a major swine genetic company, working with producers from over 20 countries, and has conducted 120 swine-related experiments to date. Currently, Márcio is the founder and CEO at Swine it, with a mission to positively impact 300,000 swine professionals through knowledge dissemination by the end of 2023.

What can you expect to learn from this episode of Popular Pig?

• How SwineIt was founded
• Why education in the swine industry need to change
• How education is evolving in the swine industry
• Who the target audience will be as education changes
• How we can inspire the next generation to become leaders in the swine industry
• Dr. Márcio Gonçalves “golden nugget”

About the Guest

Steve Lerch is a former Google executive, a consultant, and an award-winning international public speaker. He spent nearly a decade at Google designing the digital strategies and marketing campaigns of well known brands like GoPro, federal government agencies like the US Census, and national checkoff programs like the National Pork Board and Avocados From Mexico. Steve also served as a strategic thought leader at Google’s headquarters, where he taught thousands of Googler’s about the culture, processes, and philosophy that helped make Google one of the World’s most innovative companies. For the last three years Steve has served as the President and Founder of Story Arc Consulting, where he gives speeches, leads team workshops on strategic planning and innovations, and serves as a digital strategy and marketing consultant. Steve works across many industries, with a primary focus in food and agriculture.

What can you expect to learn from this episode of Popular Pig?

• Steve’s background at Google and involvement with the Pork Board
• How Covid accelerated consumer trends and influence
• Reasons that producers should care about the ways consumer shop
• The role of big brands and what needs to be better
• The importance of a strong digital strategy and how to get started
• Steve’s “golden nugget”

About

SwineTech provides pork producers with workforce and swine management solutions that increase the quality of care for pigs everywhere. We are committed to helping pork producers navigate labor and survivability challenges within their operations. We accomplish this by providing production employees with a workforce and swine management platform that immediately improves workplace organization and communication. This ensures that people are less stressed and more aware of where they need to be, when they need to be there, and how they should take action. This has led to a significant reduction in labor needs, as well as stillborns and mortalities.

For more information please visit www.PigFlow.com.

About the Guest

Jeff Kayser has 40 years of swine operations experience working with independent and integrated pork producers. Including business development through facility acquisitions, new construction, renovation and expansion of swine facilities and contract grower procurement. Coordinating transportation and truck wash operations, animal movements and marketing activities. Directing information services activities in reproduction and grow-finish record keeping and biological versus financial KPI benchmarking. Directing the activities of genetic multiplication and commercial farrow to finish production systems as a Senior Regional Production Manager via various production models; ESF, ABF, filtered ventilation, crated and pen gestation and with all major swine genetic lines. Currently serves as the Technical Production Specialist for Fast Genetics.

What can you expect to learn from this episode of Popular Pig?

• How optimal gilt matings have changed over the past decade
• The impact of breeding overweight gilts
• How the three factors to consider when selecting the timing for gilt matings are changing
• The things that can derail a gilt mating program and how to get them back on track
• What producers typically are not thinking about
• Jeff Kayser’s “golden nugget”

About the Guest

John Paul Engel is the Founder of Knowledge Capital Consulting and Secure Bin Labs. John has worked in a dozen countries advising the senior management of some of the largest companies in the world. He has helped dozens of companies go from idea to a high growth company. John’s advice has appeared in INC, Fast Company, Forbes, Fortune, and over 250 publications. He has been invited to guest lecture at University of Chicago, Carnegie Mellon, The University of Iowa, and Oxford University.

About the Guest

Aidan is President of AgriTech Capital, a resource for new and established companies working at the interface of agriculture and technology. Prior to this Aidan was CEO at Cainthus and CIO at Alltech among other senior roles in a 25 year plus career at that company.  He is also a non-executive director at Origin Enterprises, the leading crop inputs company in Northern Europe. AgriTech Capital has aided governments, fortune 500 food companies and large agri-businesses on their AgTech strategy. Aidan adds the innovative thinking and capital investment needed to go from possibility to reality.  He has a strategic understanding of the marketplace and the regulatory parameters that set the environment. Aidan has worked in over 100 countries and speaks five languages.  He has worked in political associations, with state and national governments in the US, China, Europe and Brazil, international organizations such as the European Union and the United Nations. Aidan also contributes to a wide range of publications in agriculture and business, including Forbes.

What can you expect to learn from this episode of Popular Pig?

• The 6 Key Megatrends
• Why producers should care.
• What producers should consider doing.
• Aidan’s “golden nugget”.

About the Guest

Joseph Kerns, President of Partners for Production Agriculture, has thirty years’ experience working with producers, suppliers, and mills to support agricultural operations. He leads a team of professionals with the purpose of understanding the financial parameters around agricultural markets so that those that he works with can thrive and prosper.

What can you expect to learn from this episode of Popular Pig?

• Why the future of animal agriculture in the midwest looks so good.
• The current and future economic drivers that are in our favor.
• The benefits of renewable diesel (not biodiesel) and why it is a big deal.
• Why high feed prices are not as bad as you might think.
• What we should and should not be doing.
• Joseph Kern’s “golden nugget”

About the Guest

Levi C. Maaia is the director of “Pathways to Invention” a documentary on Lemelson-MIT award-winning inventors. He was in Iowa City recently filming at SwineTech for the film. Levi began his media career in FM radio, cable television and broadband where he became fascinated by the potential for technology to educate, and open a window on the world. He earned a Ph.D. studying Maker culture and STEM education at the University of California, Santa Barbara. He later started Maaia Mark Productions with his business partner Noah Mark in order to explore the intersections of culture and technology through film. Levi is a private, instrument-rated, land and seaplane pilot serving on the Santa Barbara Airport Commission, a licensed amateur radio operator and avid photographer. He also tinkers with his 1966 Mustang to keep it running.

“Pathways to Invention” is expected to premiere at film festivals this summer.

More info at www.pathwaystoinvention.com.

What can you expect to learn from this episode of Popular Pig?

• Levi’s account of his trip to Schneider Pork’s Sow Farm.
• What surprised Levi the most during his visit.
• What we need to do to help people understand where their food comes from.
• What it will take to create a viral trustworthy message for consumers.
• How consumers might react to lab grown meat given it is not organic or all natural.
• Levi Maaia’s “golden nugget”.

About the Guest

Dr. Yanbin Shen is currently the Global Technical Services Director at APC, Inc. APC, Inc. is one of seven independent companies under The Lauridsen Group, Inc. and is headquartered in Ankeny, Iowa. APC was founded in 1981 and is dedicated to the research and application of blood products in animal nutrition. The company has grown into a global manufacturer and supplier of porcine, bovine plasma and hemoglobin. APC has approximately 500 employees in 9 countries and 17 manufacturing plants worldwide.

Prior to joining APC, Inc., Dr. Shen worked at Cargill Inc. in the United States. Dr. Yanbin Shen has held several positions, including global swine technology lead, innovation leader, and swine nutritionist in Cargill’s global headquarters and the US premix business. He was responsible for the research and development and promotion of swine feed and nutrition and provides technical support to large swine farms. He received his B.S. and M.S. degree from China Agricultural University (CAU) with an emphasis in Animal Science and Feed Technology. Dr. Shen received his Ph.D. in swine nutrition from North Carolina State University. Dr. Shen’s studies focused on utilization of tryptophan and methionine for pigs and broilers. Dr. Shen has authored more than 20 publications including scientific abstracts, conference proceedings, and refereed journal articles. Dr. Shen has received a Young Scholar Award and a graduate research paper award from the American Society of Animal Science. Dr. Shen is a member of the American Society of Animal Science, American Society of Nutrition, and the Poultry Science Association.

What can you expect to learn from this episode of Popular Pig?

• What E. Coli is and why it is a problem.
• The reasons behind the re-emergence of E. Coli.
• What Dr. Shen is hearing from producers and what he is seeing in the barns.
• The impact of less digestible or cheap diets in regards to E. Coli.
• Nutritional strategies producers can implement to help get pigs started right and control the E.Coli related issues.
• Recommendations for sow farms and nursery pigs to minimize the impact.

About the Guest

A lifelong “car guy” Brad Zimmerman began his career in event marketing which naturally gravitated towards professional motorsports. A move from California to North Carolina in the early 2000’s to be closer to the epicenter of stock car racing, Brad quickly merged his passion of cars with the growing experiential marketing industry which then dovetailed into social and digital marketing. Having worked with some of the biggest brands in the world, Brad is constantly looking ahead to contemporary trends and technologies and applying them towards present day campaigns and projects.

What can you expect to learn from this episode of Popular Pig?

• NASCAR was at one time one of the fastest growing sports in the world. Then it imploded and needed to go through a massive rebranding effort. This turnaround was a 15 year process. The purpose of this episode is to use NASCAR’s story as inspiration as we try to consider how we can best position and rebrand the swine industry for short and long term success. There are many stakeholders in the rebranding of NASCAR, which do you align with the most?
• Brad Zimmerman’s “golden nugget”

About the Guest

Ron Ketchem graduated from the University of Missouri in 1973 with a BS in Animal Science and master studies in Reproductive Physiology and Animal Breeding. He worked 12 years for a genetic company in production, sales, and marketing and developed their AI program. He then spent 15 years in Indiana with a major feed company as a Swine Consultant providing technical support and training. Ron later purchased Swine Management Services, LLC in August 2002 with Mark Rix. SMS was sold on September 30, 2019 to MetaFarms, a sow record-keeping company in Minnesota. Today, Ron consults with over 400,000 sows in the US, Canada, and Australia. Ron has been married to his wife Pam for 36 years and has 3 grown sons.

What can you expect to learn from this episode of Popular Pig?

• The trends of survivability in the industry.
• What’s contributing to an increase in sow deathloss.
• The cost and opportunity cost of a dead sow.
• Ron’s tips for reducing sow deathloss.
• How people are key to helping solve these problems.

About the Guest

Chris Westfall is one of the most sought-after business coaches and keynote
speakers in the world. He has helped launch over five dozen businesses, and
has appeared on ABC NEWS, NBC TV and CNN. A regular contributor to
Forbes, he has worked with thousands of leaders at Fortune 500 companies,
non-profit organizations and high-tech startups. A coach to entrepreneurs and
executives around the globe, his clients have appeared on Shark Tank, Dragon’s
Den and Shark Tank-Australia. He regularly consults with top-tier universities
and is the author of four books, including Leadership Language.

What can you expect to learn from this episode of Popular Pig?

• Chris Westfall’s background and role today.
• The components of a compelling story.
• The importance of using high concepts.
• Understanding the receptivity of your message.
• Creating a story that can resonate with multiple audiences.
• The questions you should be asking yourself when telling a story.
• Chris Westfall’s “golden nugget”

About the Guest

Dr. Kiah Berg grew up on a small show pig farm in Oregon where she found her passion for raising and feeding pigs. She earned her BS in animal science in K-State, and continued on to pursue a MS and PhD in Applied Swine Nutrition with the K-State team. During her graduate career, she had the opportunity to conduct many large scale sow nutrition trials on commercial sow farms including Hord Livestock, New Fashion Pork, Christensen Farms and Pillen Family Farms. In May of 2020 she joined Pipestone Nutrition. Today she does the sow diet formulation for the Pipestone Managed sow farms, Sow technical service, and leads the Nutrition wean to finish research. She resides with her Husband, Andrew, in Pipestone, MN.

What can you expect to learn from this episode of Popular Pig?

• Dr. Kiah Berg’s background and role today
• What it means to create successful sows in farrowing
• The challenges around the training & management of body condition
• The timing and size of meals pre-farrow and how it impacts farrowing duration
• Tips for helping Gilts succeed in the farrowing house
• The challenge of finding consistency in the ROI of precision technologies
• Dr. Kiah Berg’s “golden nugget”

About the Guest

Casey L. Bradley was born and raised on a swine and mixed crop operation in SW Michigan. She received a B.S. in Animal Science from Michigan State University. After graduation, Casey worked for New Fashion Pork on farms in Wyoming, Minnesota, and Illinois. In 2002, Casey accepted a position at The University of Arkansas as Swine Research Manager. In addition, Casey completed her M.S. and Ph.D. in Animal Science while working for the University.

Her Masters focused on passive immunity and carry-over effects of feeding prebiotics to either the sow or her offspring on performance and immunological biomarkers. Her doctorate focused on sow lameness and longevity while evaluating the role of organic trace minerals.  After completing her doctorate, she accepted a position as a monogastric nutritionist with Kalmbach Feeds Inc. She went on to work in regional technical service roles for AB Vista and Purina Animal Nutrition. Most recently she worked for DSM as a Regional Innovation Manager. In 2020, Casey founded The Sunswine Group that is focused on innovation, professional development, and consultancy for producers and the allied industry. Dr. Bradley is a long-standing columnist for Pig Progress and the host and founder of The Real P3 Podcast. She is a passionate advocate for the swine industry and mentors to upcoming professionals through her Coffee and Careers in Animal Science Program. She lives in NW Arkansas with her husband Jason and son Arthur. 

What can you learn from this episode of Popular Pig?

• Dr. Casey Bradley’s background and role today.
• How learning how to raise pigs is changing.
• How the demographics of animal science students have changed.
• The changes needed in our work environment and communication of our expectations.
• The silos in our industry and how they need to be broken down and improved.
• Improving our culture and retaining employees.
• Dr. Casey Bradley’s “golden nugget”

About the Guest

Brady grew up on a mixed livestock and row crop farm where he found his passion for the swine industry. That led him to earn his B.S. in Animal Science and M.S. in Animal Breeding and Genetics from Iowa State University focusing on sow longevity. Brady started with DNA Genetics in 2015 and currently is the Multiplication Business Lead, where he works with multiplier partners to ensure their long-term success while providing a quality product to the commercial producer. Prior to this, Brady’s roles focused on technical services and genetic support to the commercial customer and multiplier partners, through on farm troubleshooting/training, coordinating third party trials and developing the genetic infrastructure needed to oversee multiplication. Brady and his wife, Katy, reside in Columbus, Nebraska.

What can you learn from this episode of Popular Pig?

• Brady McNeil’s background and role today.
• Why producers should care about wean age.
• The research that DNA Genetics has completed on wean age.
• Where the industry is today regarding wean age.
• The reason that wean age is going up.
• The effects of wean age on a sow farm.
• Reasons why producers might want to consider increasing their wean age.
• Brady’s “golden nugget”

About the Guest

Brett L. Kaysen, Ph.D., is the senior vice president of sustainability for the National Pork Board. He leads the organization-wide effort to establish pork as the responsible protein of choice. He works to strengthen food chain and consumer understanding of pork production practices by developing research-based communication strategies that engage and influence key decision makers.

Dr. Kaysen earned his degrees from Colorado State University.  He holds a B.A. in Animal Science, an M.A. in Agricultural Extension Education, and a Ph.D. in Animal Sciences, Management Systems.  He resides in Iowa, where he, his wife, and their two daughters raise pigs which they enjoy showing locally and nationally.  

What can you learn from this episode of Popular Pig?

• Farmers were focused on being sustainable before it was cool.
• The progress that has been made over the past 50 years.
• The pork industry’s sustainability goals rollout plan.
• A unique and free on-farm sustainability report
• Dr. Brett Kaysen’s “golden nugget”

About the Guest

Dr. Patrick Moore has been a leader in the international environmental field for more than 45 years. He is a co-founder of Greenpeace and served for nine years as President of Greenpeace Canada and seven years as a Director of Greenpeace International. As the leader of many campaigns Dr. Moore was a driving force shaping policy and direction for 15 years while Greenpeace became the world’s largest environmental activist organization.

What can you learn from this episode of Popular Pig?

• Dr. Patrick Moore’s background and connection to agriculture.
• Interglacial periods and their relevance to the environment.
• The pros and cons of alternative energy sources.
• What producers should be doing today.
• Dr. Patrick Moore’s “golden nugget”

About the Guest

Jimmy Tosh is the owner and CEO of Tosh Pork and Tosh Farms. Tosh Farms is a crop and swine production operation with 19,000 acres of row crops producing both white and yellow corn, soybeans, canola, wheat and barley. Tosh Pork currently has 36,000 sows. Sows are primarily company owned with about 70% of the wean to finish contracted. Trucking is done by Bacon By Gosh, a Tosh owned company.

Read more about Jimmy Tosh below!

What can you learn from this episode of Popular Pig?

• Mr. Tosh’s background and role today.
• How Tosh Farms started and the key moments along the way.
• The most rewarding and frustrating experiences.
• Jimmy Tosh’s definition and keys to success.
• The vision for Tosh farms.
• Mr. Tosh’s “golden nugget”

About the Guest (continued)

Jimmy has been married to Alonna for 43 years and has 2 sons Jamey and Jonathan, both of whom are involved in the business. He is a lifelong resident of Henry County Tennessee. He graduated from Henry High School and received a BS in Animal Science from the University of Tennessee in 1972. He has been involved in the family business since that time. He has increased the operation from a small farm of 316 acres with a small feeder pig finishing unit to its present day size.

Jimmy has been involved in many community activities such as the local Fair, Tennessee Pork Producers, Soybean Association, Corn Growers, Farm Service Agency, NRCS, Relay for Life, Second Harvest, 21st Century Pork and others.

Jimmy has been honored to be named the Star Farmer of West Tennessee in his FFA days. He has also been selected as the Regional Farmer of the Year, Southeast Farmer of the year and the operation awarded the Best Managed Farm in America in 1998.

Jimmy has always been an innovator. He was the first to offer swine contracts in his area. He recognized the movement toward large pen gestation and installed one of the first such units in the US in 2005.

Jimmy’s goal is best stated in the mission statement of Tosh Farms:

“Tosh Farms will be a leading producer of Pork and Grain by adoption of technology, equipment and programs that will place our efficiency in the top tier of the industry. Profitability, quality of our production, environmental awareness and attention to our human resources will be the measurements of our success.”

About the Guest

Jim Eadie is the founder of Swineweb.com and is pioneering in the modern technology of how Pork Producers access information timely and concisely starting in 2005. After growing the brand and business, the group expanded with a Marketing Consulting Service (www.agricultureadvertising.com) and spin-off sites for Dairy (www.dairyproducer.com), Poultry (www.poultryproducer.com), Crops (www.cropproducer.com), and Beef (www.beefproducer.ca). Passionate about storytelling, brand building, and leveraging technology to break the news instantly, the websites, email lists, and social media have continued to accelerate how people use digital technologies in our industry as a management platform. He is married to his wife Tanya and is the father of two girls, Ayva 10 and Berkley 2.

What can you learn from this episode of Popular Pig?

• Jim Eadie’s background and role today.
• The founding of SwineWeb.com and how it came together.
• How the Industry can leverage digital technologies.
• How to tell a story and its evolution.
• Jim Eadie’s “golden nugget”

About the Guest

Josh Rennells has been with Clemens Food Group for 15 years during which time he led various aspects of the business including Sales and Marketing, Operations, Supply Chain, Hog Procurement, and currently serves as the Chief Financial Officer.  The constant during the multiple roles at Clemens is focusing on adding value to their customers.  During his 15 years at Clemens, Josh has seen Clemens Food Groups Revenues triple as their unique model resonated with their key stakeholders.

Prior to Clemens, Josh had worked for Colgate Palmolive, Tyson Foods, and Farmland Foods.  Josh received a Business and Accounting undergraduate degree from William Jewell College and received his MBA from Rockhurst University.

What can you learn from this episode of Popular Pig?

• Josh Rennells background and role today.
• An overview of Clemens.
• Clemens view on Stewardship.
• Clemens brands and market strategy.
• Clemon’s advice for the industry
• Josh Rennells “golden nugget”

About the Guest

Cesar A Corzo is an Associate Professor and the Leman Chair in Swine Health and Productivity at the College of Veterinary Medicine at the University of Minnesota. Cesar was born and raised in Colombia where he was involved in beef cattle production from a young age but fell in love with pig production and health. He obtained his DVM degree from the College of Veterinary Medicine at the Universidad de La Salle in his hometown of Bogota, Colombia.

Upon completing his DVM training, he moved to Canada (University of Guelph) where he obtained a Master of Science degree. He then moved back to his home country and joined the Elanco Swine Technical Consultant team for almost 4 years before joining the University of Minnesota where he obtained his PhD degree in Veterinary Medicine working with Drs. Bob Morrison and Marie Culhane. Cesar joined PIC in 2012 where he led the Health Team in both the health services and assurance areas for Latin America. In 2017, he joined the University of Minnesota where he currently leads the Morrison Swine Health Monitoring Project and conducts applied research in PRRSV, PEDv, PDCoV and SVV.

What can you learn from this episode of Popular Pig?

• Dr. Cesar Corzo’s background and role today.
• PRRS Trends over the past 10 years.
• Why it is so hard to understand why PRRS infected a breeding herd.
• The stories that the data has been telling us.
• How producers can best protect themselves from PRRS.
• What producers should be thinking about if they break with PRRS
• Dr. Cesar Corzo’s “golden nugget”

About the Guest

Dr. DeDecker grew up on a third-generation family pig and grain farm in West Central
Illinois. She received her B.S. from Southern Illinois University Carbondale in Animal
Science in 2006. She then pursued her Ph.D. in swine well-being at the University of
Illinois.

After receiving her Ph.D. in 2011, Dr. DeDecker began her career as the Assistant Director of Production Research in the Science & Technology Department at Smithfield Foods.

Currently a Director of Production Research for Smithfield, Dr. DeDecker conducts
applied research in all disciplines of swine production including feed manufacturing,
nutrition, well-being, reproduction, management, performance and productivity, animal health, and meat quality. Dr. DeDecker manages research teams across the United States, focused on collecting high quality, objective data to make better business decisions for Smithfield.

Ashley works in Warsaw, North Carolina and has been with Smithfield for 10 years.

What can you learn from this episode of Popular Pig?

• Dr. Ashley DeDecker’s background and role today.
• What gilt development really means.
• What success looks like for the implementation of a gilt development program.
• The biggest challenges with implementing gilt development strategies in a production system.
• Strategies fully implemented in Smithfield for gilt development.
• Dr. Ashley DeDecker’s “golden nugget”.

About the Guest

Dr. Tom Stein is Senior Strategic Adviser for Maximus Systems/Maximum Ag Technologies, working on next-generation pig and poultry production management software. He is the creator of the PigCHAMP software and co-founder of MetaFarms. National Hog Farmer magazine named him one of the top 50 men and women who truly made a difference in the US pork industry over the last 100 years. In 2011, the American Association of Swine Veterinarians presented Dr. Stein with the Howard Dunne Award for outstanding contributions to swine production and health. In 2019, Dr. Stein received the George Foxcroft award from the Banff Pork Conference for rigorous and high-profile research which contributes to improvements in pork production efficiency. 

What can you learn from this episode of Popular Pig?

• Tom Stein’s background and role today.
• The status of the swine industry in regards to data.
• Why the answers to a majority of our problems today cannot be found in our records and benchmarking data.
• How “Process Benchmarking” can help producers move into the next generation of pork production.
• Examples of process benchmarking in other areas of agriculture.
• Dr. Tom Stein’s “Golden Nugget”

About the Guest

Dr. Seth Krantz graduated from vet school at the University of Tennessee in 2010. Since then he has spent 2 years at a swine consulting practice and 9 years at Tosh Pork.  Today Dr. Krantz oversees animal health, well being, and research at Tosh. He is married to his wife Sandra and is the father of 6 year old twins named Oliver and Iris.

What can you learn from this episode of Popular Pig?

• Dr. Seth Krantz’s background and role today.
• How big of a problem our Pre Wean Mortality (PWM) really is for producers, the supply chain, and the environment.
• The key drivers of PWM.
• PWM and its effects on employees.
• Where Tosh Pork stands in regards to PWM.
• How Dr. Krantz approaches PWM and pig cares.
• What is next for Tosh Pork.
• Dr. Seth Krantz’s “golden nugget”

About the Guest

Dr. Tyler Holck has extensive leadership and project management experience dedicated to food animal production, primarily the pork industry, with both large international and small entrepreneurial corporations. Some of which include Boehringer Ingelheim, Novartis Animal Health, NOBL Laboratories, and Iowa State University.

What can you learn from this episode of Popular Pig?

• Tyler Holck’s role today with the US Swine Health Improvement Plan.
• How the swine industry is modeling its plan from the poultry industry.
• The construction of a national playbook for ASF.
• The debate around garbage feeding in the US.
• How the pork industry is funding these efforts.
• Dr. Tyler Holck’s takeaways from the Leman Conference

About the Guest

Dr. Larry Rueff grew up on a small grain and hog farm in Franklin, Indiana. He enrolled at Purdue University in 1972 and graduated with a B.S. in Animal Science in 1976 and a D.V.M. from Purdue University in 1979. In 2001 he received Purdue University’s “Distinguished Agriculture Alumni Award”. In 2005, the Purdue University College of Veterinary Medicine awarded him their “College of Veterinary Medicine Distinguished Alumni Award”.

What can you learn from this episode of Popular Pig?

• Dr. Larry Rueff’s background in the swine industry.
• Why innovation happens slowly in the swine industry.
• The ways that producers invest in their operations and make buying decisions.
• The impacts of labor challenges and poor markets on innovation
• How technology can supplement pigmanship and change production roles
• Dr. Larry Rueff’s “Golden Nugget”

More about Dr. Larry Rueffs

From 1979 to 1984 Dr. Larry Rueffs was an associate of a mixed practice in Greensburg, Indiana with his primary interest in swine.

In 1984 he founded Swine Veterinary Services only working with swine production. The emphasis of the practice was on establishing preventative herd health programs and interpreting production and economic records for commercial swine farms. Dr. Rueff retired from private practice in 2019 after 40 years of private practice. He is continuing consultation with the swine industry in various capacities. Dr. Rueff continues to operate a swine research facility on his farm in Greensburg.

Dr. Rueff and his wife Gail have been married for 44 years and they have two
daughters. Laura is a private practice Physician (Interventional Radiologist) and Erin is
an Optometrist working as a Professor specializing in contact lens. They have 2
Grandsons.

Dr. Rueff is a past president of the American Association of Swine Veterinarians. In
2002 he received that organizations award for “Swine Practitioner of the Year”. In 2008
the swine industry periodical National Hog Farmer named him a “Master of the Swine
Industry”.

From 1992 until 2018, he was a director of MainSource Financial Group (MSFG) which
was a NASDAQ traded regional banking company. In this time the bank grew from $250 million in assets to 4.7 billion in assets with a capitalization of $1 billion. The bank was sold in the spring of 2018 to First Financial Bancorp (FFBC) of Cincinnati, Ohio.
Dr. Rueff’s clientele has been predominantly Indiana and Midwestern swine farms, but
he continues to do international consulting. He has done work in Europe, South
America, Canada and Asia. In the past 23 years, he has made 25 trips to in the Peoples Republic of China with other stops in Taiwan, the Philippines, Thailand, Korea, Malaysia, and Indonesia.

He is currently serving as Chairman of the Board of Decatur County Memorial Hospital.

About the Guest

Barrett Eller, of New Fashion Pork, is a Human Resources Manager that leads Performance & Talent Management and Organizational Development throughout their operations which is based out of Jackson, Minnesota.

Barrett’s previous experiences with both large publicly traded and privately owned small to middle-sized organizations have led him to his role today at New Fashion Pork and their pursuit of excellence while rewriting how strategic human resources and other supporting operations can have a competitive edge instead of following the “herd”.

Barrett’s academic and career development includes a Senior Professional in Human Resources (SPHR), Certified Safety Professional (CSP), and graduating Magna Cum Laude with a Bachelor’s in HR Management. He has served on Performance Management, Safety Systems, and Talent Development task force teams as well as the Workplace Safety Committee for the National Pork Board and been a guest speaker at the National Pork Industry Conference.  

What can you learn from this episode of Popular Pig?

• How Barrett Eller’s role today and how he became involved with the swine industry.
• How HR can play a bigger role in helping your operations hit their goals.
• Major challenges that we face in modern pork production around people and process management.
• The measurement of success and how contributing KPIs need to improve.
• How we develop employees at every level.
• The proper way to evaluate employees and teams.
• Barrett Eller’s “unpopular HR opinions” and “golden nugget”.

About the Guest

Vance Crowe is a communications strategist that has worked for corporations and international organizations around the world. He has spoken before more than 150,000 people, answering questions about some of the most sophisticated and controversial technologies in the modern age.  Vance helps organizations realize why the general public doesn’t agree with their perspective and offers new ways to communicate effectively, resolve disagreements, and build rapport with critics and stakeholders.           

Vance is the former Director of Millennial Engagement for Monsanto. He previously worked as a Communications Strategist for the World Bank Group, as a U.S. Peace Corps Volunteer stationed in Kenya, as a Communications Coordinator at a National Public Radio affiliate in Northern California, and as a deckhand on an eco-tourism ship that traveled the Western Hemisphere.  His stories and lessons illuminate aspects of communications that remain hidden to most people.

Vance holds a degree in communications from Marquette University and a master’s degree in cross-cultural negotiations from the Seton Hall School of Diplomacy. 

Vance host a podcast aptly called “The Vance Crowe Podcast” 

What can you learn from this episode of Popular Pig?

• Vance Crowe’s background
• Various stories about pigs that link us to our history
• What it means to be a good story teller
• How to best engage in meaningful conversations with consumers

About the Guest

Jack Bobo is the author of the forthcoming book ‘Why smart people make bad food choices.’ He is also the CEO of Futurity, a food foresight company that advises companies, foundations and governments on emerging food trends and consumer attitudes and behaviors related to the future of food.

Recognized by Scientific American in 2015 as one of the 100 most influential people in biotechnology, Jack is a global thought leader who has delivered more than 500 speeches in 50 countries. He previously served as the Chief Communications Officer and Senior Vice President for Global Policy and Government Affairs at Intrexon Corporation. Prior to joining Intrexon Jack worked at the U.S. Department of State for thirteen years as a senior advisor for global food policy. An attorney with a scientific background, Jack received from Indiana University a J.D., M.S. in Environmental Science, B.S. in biology and B.A. in psychology and chemistry.

What can you learn from this episode of Popular Pig?

• Jack Bobo and his background
• How to frame questions the right way
• The status of our food system
• How consumers think about sustainability
• What the industry can do to save the planet
• Jack Bobo’s “golden nugget”

About the Guest

Dianne is the Human Resources Manager and Controller for LB Pork in Northrop Minnesota. In addition to the HR duties she supervises the 2 office employees, oversees the financial accounting, and wears many other hats as needed. Dianne also owns a nursery barn leased by LB Pork.

Some of you may also know her children: Tyler works for NPPC as a Director of Producer Services and Marisa is a Swine Key Account Manager for Kemin Industries. Dianne has been involved in the pork industry for many years, she was President of the Minnesota Pork Producers Assn in 2002, served on the National Pork Board from 2003 to 2009 and chaired the Domestic Marketing Committee 2010 to 2012. Dianne also served a 2 year term on the NPB Nominating committee and is currently on the NPPC Labor Security Task Force. She remains active in her local and state pork organizations.

What can you learn from this episode of Popular Pig?

• Dianne’s background and role today.
• How Dianne started building a multicultural team.
• Her process of managing planned turnover.
• The challenges that come with managing a multicultural team.
• Dianne’s “golden nugget”

About the Guest

Bob Treadway is a globally-praised advisor on forecasting, strategy, and leadership development. He believes foresight and anticipation strongly enhance a leader’s effectiveness and value.

He serves as top-rated faculty for industry programs in financial services, agriculture, food, telecommunications, information security, healthcare, audit, and government. Eight US and Canadian universities and colleges count him as a lecturer and adjunct faculty. His instruction took place at the University of California, Ohio State, Kansas State, NC State, Oregon State, the Food Systems Leadership Institute, Syngenta’s Leadership at Its Best, and multiple leadership programs for the Robert Wood Johnson Foundation.

What can you learn from this episode of Popular Pig?

• The basics that those who work in agriculture should understand about forecasting the future.
• What ag professionals should be watching for in the decade ahead.
• The most overlooked factors that will affect the future of agriculture.
• Fake meat and how it might impact our future.
• Bob Treadway’s “Golden Nugget”

About the Guest

Jeff Monk has been with the Waukon Feed Ranch for 10 years and in the swine industry since 1992. The most rewarding part of his job is the fact that the industry feeds millions of people every day! 

What can you learn from this episode of Popular Pig?

• Jeff Monk’s background and how he became involved in the swine industry.
• The challenges that producers face when staffing sow farms.
• How the Waukon Feed Ranch encourages and rewards employees who meet and exceed expectations.
• How encouragement and rewards translate into the everyday work culture.
• How the Pork Producers Leadership Academy helped Jeff Monk become a better production supervisor.
• Jeff Monk’s “golden nugget’

About the Guest

New Fashion Pork is headquartered in Jackson, Minnesota with Brad Freking as its CEO and managing partner.  Founded in 1994, New Fashion Pork (NFP) employs over 400 people and owns 53,000 sows in six states, along with having interests in several related businesses (i.e., Triumph Foods and Daily’s Premium Meats). Annually, NFP markets roughly 1.2 million hogs. 

What can you learn from this episode of Popular Pig?

• How Dr. Brad Freking became involved with the swine industry. 
• Some of the challenges that Brad and Meg faced when founding and growing New Fashion Pork.
• Some of the lessons that were learned from Covid-19 and how to build resilience for the pork production supply chain.  
• What is one “golden nugget” that you can share with listeners

About the Guest

Canadian small business owner and professional consultant Andreas Funk has over 25 years of experience working with livestock farmers to increase livestock operation productivity. Andreas built his reputation in water treatment; with a focus on the animal’s water diet. From understanding the needs on-farm to analyzing problematic areas, Andreas’s knowledge, service, and support have demonstrated the impact of a genuine passion for farming and the importance of fresh insight on livestock farms for application and practice.

What can you learn from this episode of Popular Pig?

• How Andreas Funk became involved with the swine industry and what he does today.
• What it means to have a good water diet and good water absorption.
• The 3 basic ways that we can manipulate water.
• A breakdown of the molecular components of water.
• Increasing productivity in animals by using magnetic energy in water.
• How water changes over time.
• Andreas Funk’s “golden nugget”

About the Guest

Following the completion of his Doctoral Degree in Meat Science and Muscle Biology from the University of Missouri-Columbia, Dr. Chad A. Stahl founded Food Animal Consultation and Testing Services (F.A.C.T.S.). In doing so, Chad hoped to serve as a third-party scientific liaison for livestock producers, meat processors, restaurateurs, and consumers. To date, Dr. Stahl has had the privilege of providing business solutions for nearly 50 companies and universities located throughout North and South America, Europe, and Asia.

What can you learn from this episode of Popular Pig?

• The role of genetic companies in the search for “center of the plate” relevance.
• Nutritionists can be both the producers’ and consumers’ best friends.
• Animal welfare wins the day (producer responsibility: foot to fork)
• Will we see a return to emphasizing quality over quantity?
• Industry collaboration or quite frankly……the lack of it.
• Will packers ever pay for quality and should they?
• Are consumers willing to play an active role in their eating expertise (educating themselves on quality/cookery)?

About the Guest

Dr. Jim Pillen is a pig farmer, veterinarian, and the founder and chairman of Pillen Family Farms and DNA Genetics, a multi-generational family business that employs over 1,100 team members. Raised on a farm in Platte County, Pillen has spent his entire life in Nebraska production agriculture, working alongside his dad and brothers from an early age. After a successful collegiate football career as a defensive back for the University of Nebraska Cornhuskers, Pillen earned his Doctorate of Veterinary Medicine from Kansas State University and returned home to Nebraska to build a veterinary practice.

Pillen first entered the pork production industry as a partner with his dad, Dale, raising 60 sows and 1,200 market hogs on a dirt lot on their home farm. In 1993, Pillen founded Pillen Family Farms, and in 2003 acquired DNA Genetics. Based in Columbus, Nebraska, the company operates on three core beliefs: do what’s right, do the best you can, and treat others the way you want to be treated. Today, the company is operated by Pillen’s oldest children, co-CEOs Sarah Pillen and Brock Pillen.

A lifelong Christian conservative, in April of 2021, Pillen announced his campaign to become the Republican nominee for Governor of Nebraska. Pillen has been deeply involved in the Columbus area, including past service as president of the Columbus Area Chamber of Commerce and chairman of the Columbus Community Hospital Board of Directors. He has twice been elected to represent Northeast Nebraska on the University of Nebraska Board of Regents. Pillen currently serves on the Nebraska Chamber of Commerce and Industry Board of Directors and is chairman of the TeamMates Foundation.

Jim and his wife of over 40 years, Suzanne, have four children and seven grandchildren. The Pillens live in Columbus, where they attend St. Isidore’s Catholic Church. 

What can you learn from this episode of Popular Pig?

• How Jim became involved with the swine industry.
• The journey of building Pillen Family Farms & DNA Genetics.
• The role that family and great people played in helping everything succeed. 
• The key strengths that helped Jim realize success in the swine industry.
• The role that local communities and the state played along the way.
• The reason Jim is running for Governor.
• Jim’s top priority if elected governor and the steps that he would take to succeed.
• Dr. Jim Pillen’s “golden nugget” 

About the Guest

Dr. Jason Ross is the Lloyd L. Anderson Endowed Professor in Physiology in the department of Animal Science at Iowa State University.  In October, 2015, Jason became the Director of the Iowa Pork Industry Center with responsibilities in research, administration, and extension. Jason’s research program focuses on using both basic and applied research approaches to help enable livestock producers and associated industries to improve swine production efficiency. 

What can you learn from this episode of Popular Pig?

• How Dr. Jason Ross became involved in the swine industry.
• The ongoing research around pig liveability and those that are leading the charge.
• Research & Findings around Pelvic Organ Prolapses.
• The benefits that this research has on producers and the industry.
• A snapshot into the upcoming pig liveability conference.
• Dr. Jason Ross’s “Golden Nugget”

About the Guest

Dr. Mark Lyons represents the second generation of the global business his father, Dr.
Pearse Lyons founded in 1980. With experience working in all regions and nearly all
departments — from palletizing bags in production to researching in the lab — he has a deep and uniquely personal knowledge of the company.

Based on Alltech’s belief that agriculture has the greatest potential to shape our world’s future, Dr. Lyons launched the company’s vision of Working Together for a Planet of Plenty in 2019. He has called for collaboration to improve nutrition, human and animal well-being, and the preservation of natural resources.
Dr. Lyons has spearheaded many critical projects, including simultaneously managing a biorefinery project in Kentucky, the establishment of a plant in Serbia, and the creation of Alltech’s flagship yeast production facility in São Pedro, Brazil. He also spent nearly four years in Mexico rebuilding the company’s solid-state fermentation plant in Serdan, which is one of the largest of its kind in the world.

In 2012, Dr. Lyons relocated to China, the world’s largest feed market, as part of
Alltech’s focus on the Asia-Pacific region. Living in Beijing and traveling throughout the
country, he led the Alltech China office for six years and focused on building bridges
between China and the wider industry through research, education, and strategic
initiatives. Prior to this, he served as director of North America from 2009 to 2011,
strengthening Alltech’s presence with the opening of new offices and growing
involvement in all agricultural sectors.

Today, Dr. Lyons is the president and CEO of Alltech, based at the company’s
headquarters in Kentucky. He has served as a board member of the American Feed
Industry Association and he is currently serving on the board of directors for
Transylvania University. Dr. Lyons is active in many industry groups, such as the
International Poultry Council, the National Turkey Federation, the National Chicken
Council and the National Pork Producers Council. He is also vice president of the Soil
and Fertilizer Alliance of China and is a committee member of the China Toxicology
Association.

He has published papers and patents in areas ranging from enzyme production to
global economics and is interested in the assurance of food safety and quality
throughout the entire food chain.

Dr. Lyons received his bachelor’s degree in political science and environmental science
in 1999 from the University of Chicago. He received his master’s degree in brewing and
distilling in 2001, followed by a Ph.D. in the area of solid-state fermentation, at Heriot-
Watt University in Edinburgh. He is fluent in Spanish, Portuguese, French, and German,
and he has a working knowledge of Mandarin.

What can you learn from this episode of Popular Pig?

• The founding story of Alltech
• Mark’s upbringing and preparation to lead a global company.
• The story of The Planet of Plenty and its founding principles.
• Progress made to date along with future goals and expectations.
• Where agriculture is exceeding expectations and where it is falling short.
• Mark’s prediction of what agriculture will be 50 years from now.
• A sneak peek into what is in store at the Alltech ONE conference.
• Mark’s “golden nugget”

About the Guest

Glenn Stolt serves as President and Chief Executive Officer of Christensen Farms. Glenn assumed the CEO role in November of 2012 upon the unexpected passing of Bob Christensen, founder and CEO of the company. Glenn is responsible for all strategic, operational, and financial aspects of the company. In addition, Glenn currently serves as Chairman of the Board for Triumph Foods, and sits on the Board of Directors for Seaboard Triumph Foods and Daily’s Premium Meats; all of which are primary and further pork processing companies partially owned by Christensen Farms. In addition, Glenn serves on several industry and non-industry association boards and advisory committees.

Glenn’s passion revolves around building upon a strong culture with a keen focus on the investment in individual and team development, which is a critical and essential part of delivering on Christensen Farms’ mission and further extending the legacy of Bob Christensen and the Christensen Family.

After more than 20 years with large, publicly-held businesses, Glenn joined Christensen Farms in 2010 as Vice President and Chief Financial Officer. Before joining Christensen Farms, Glenn served as Vice President of Finance and Treasurer for Capella Education Company, a leading provider of online post-secondary education services. Prior to Capella, he spent nearly ten years with G&K Services, Inc., a large business services organization, serving in several senior leadership roles. Glenn also spent time at The Toro Company after starting his career with Honeywell International.

Glenn earned a bachelor’s degree in Finance and Accounting from Minnesota State University, Mankato, MN and a master’s degree from the University of Saint Thomas in St. Paul, MN. 

What can you learn from this episode of Popular Pig?

• How Glenn Stolt became involved with the pork industry and his role today.
• The status of the US Pork Industry and areas of opportunity.
• What it means to be a pork producer today.
• The industry has changed and so has the need to share our story.
• The difficulties in understanding shifting consumer preferences.
• Competing with other industries and government assistance for labor and pay.
• Grants to return agriculture classes to the classroom.
• A need to reset, start over, and restructure if we are going to tell our story the right way.
• One thing about our story that is our greatest opportunity as an industry.
• Glenn Stolt’s “golden nugget”

About the Guest

Dr. Kara Stewart received her bachelor’s degree from Purdue in 2001 and her Master’s and Ph.D. from NC State with Dr. Billy Flowers in 2004 and 2008, respectively. Kara taught in the Animal Science department at NC State for 2 years before returning to Indiana to work for Cook Inc., a human medical device company. In July of 2013, Kara happily accepted a faculty position in reproductive physiology in the Animal Science department at Purdue. She carries a majority extension appointment working across several species, predominantly swine, and teaches a reproductive management and a reproductive physiology course for undergraduates. Her recent research has focused on colostrum management and mitigation strategies for heat stress in boars and sows. Additionally, she is investigating biomarkers of fertility in seminal plasma from boars and vaginal samples from weaned gilts.   

What can you learn from this episode of Popular Pig?

• How Dr. Kara Stewart became involved with the swine industry.
• Dr. Stewart’s role in the Livability Project.
• The importance of colostrum intake and what prior research has taught us.
• The best management practices to effectively get piglets the colostrum they need.
• Ways to identify that colostrum management is being done well.
• The effects of colostrum intake on the sow and her ability to raise subsequent litters.
• Dr. Kara Stewart’s “golden nugget”

About the Guest

Matthew Wilkin is a pork producer and the owner of White Syke farm, a 2,000 sow family farm in Yorkshire, UK. He is also the inventor and co-founder of FARROPEN, which is a company that manufactures and distributes unique 360-degree farrowing pens. On White Syke Farm all of the sows are loose housed and farrowed in these 360-degree free farrowing pens designed and built in-house.

What can you learn from this episode of Popular Pig?

• Matthew Wilkin’s background and role in the swine industry
• The history of loose housing and free farrowing in the UK
• The benefits and challenges of loose housing and free farrowing
• The reason Farropen was invented and what makes it different
• Accounting for government regulations when making future business decisions
• Matthew Wilkin’s “golden nugget”

For more information visit farropen.co.uk

About the Guest

Paul Willis is a 5th generation family farmer and founder of the Niman Ranch Pork Company. He has owned and operated the Willis Free Range Pig Farm in Iowa since 1975. Today he works hard to increase opportunities for traditional, sustainable and humane family farmers while representing the Niman Ranch brand.

Paul’s involvement in sustainable agriculture began after he graduated from The University of Iowa and joined the Peace Corps. He returned to the states to start his own farm. Paul initially sold his hogs in the conventional market. When he met Bill Niman in 1995, the two discovered a shared dedication to sustainable farming, strict animal husbandry standards and raising the highest quality product possible. Their partnership led to the establishment of the Niman Ranch Pork Company in 1998, which has since grown into a network of over 600 independent family hog farmers.

Paul sits on the board for Edible Communities, the Niman Ranch Next Generation Foundation and the Iowa Natural Heritage Foundation. He has been the subject of numerous feature-length articles in the New York Times, Boston Globe, Successful Farming, Vogue, Country Living, Bon Appetit and Food & Wine. He co-founded Food Democracy Now and has been involved with the National Academy of Sciences. Paul participated in the Food and Agriculture Organization of the United Nations’ Expert Meeting on Capacity Building to Implement Good Animal Welfare Practices in Rome, October 2008, to review the current knowledge on animal welfare standards, practices and policies.

Other awards and accolades: 2020 American Food Hero from EatingWell Magazine; The 2003 Good Neighbor Harvest Award from the Glynwood Center; 2012 Pathfinder Sustainability Award from Chefs Collaborative; 2013 Founders Award from Edible Communities; 2015 Stewards of Iowa’s Land recognition from Drake University’s Agricultural Law Center; Good Food 100’s 2019 Farmer of the Year; and is included on Heritage Radio Network’s Hall of Fame.

Niman Ranch is a community of more than 750 independent family farmers and ranchers who raise livestock traditionally, humanely and sustainably to deliver the finest-tasting meat. All Niman Ranch pork, beef, lamb and prepared products are certified under the Certified Humane® program and available nationwide at both food service and retail locations.

What can you learn from this episode of Popular Pig?

• How Paul Willis became involved in the swine industry
• The founding story of Niman Ranch
• Farming the Niman Ranch Way
• The greatest benefits of being a member of the Niman Ranch producers network.
• What you can learn from Niman Ranch’s experiences thus far.
• The Future of Niman Ranch
• Paul Willis “Golden Nugget”

About the Guest

Greg graduated from the University of Iowa in 2001, with a Bachelor of Arts in economics. Greg spent the next 7 years working in his family business, a sales and marketing agency in the business products, education and janitorial markets. After exiting that business, he then moved to Atlanta where he served as the Director of Sales- Americas for a CPG company in business products, arts and education. Greg has spent the last year and a half running the global eCom business for Masterbuilt/ Kamado Joe; a leader in the outdoor grilling space. Greg has been married to his wife for 16 years and they have two children together; ages 12 and 6.  

What can you learn from this episode of Popular Pig?

• An inside/outside perspective of the swine industry.
• The signature pork items that you need to get on the smoker this Summer.
• Tips for smoking various cuts of pork.
• The do’s and dont’s of smoking and grilling pork.
• How you can take your smoking skills from good to great.
• Greg DiLaura’s “Golden Chop”

About the Guest

Ron Ketchem graduated from the University of Missouri in 1973 with a BS in Animal Science and master studies in Reproductive Physiology and Animal Breeding. He worked 12 years for a genetic company in production, sales, and marketing and developed their AI program. He then spent 15 years in Indiana with a major feed company as a Swine Consultant providing technical support and training. Ron later purchased Swine Management Services, LLC in August 2002 with Mark Rix. SMS was sold on September 30, 2019 to MetaFarms, a sow record-keeping company in Minnesota. Today, Ron consults with over 400,000 sows in the US, Canada, and Australia. Ron has been married to his wife Pam for 36 years and has 3 grown sons.

Swine Management Services is known for its SMS Farm Benchmarking program with 900+ farms & 1.7+ million sows, SMS Analysis Program with in-depth analysis of you sow records with 180+ farms & 400,000+ sows, SMS Growing Benchmarking with over 30+ million pigs and SMS Carcass Evaluation with over 3+ million carcasses.

What can you learn from this episode of Popular Pig?

• How Ron Ketchem became involved with the swine industry.
• How to properly select gilts for the sow farm.
• How to prepare gilts in gestation for success in gestation and farrowing.
• Key areas of opportunity for training around gilt selection.
• Proper management of gilts in the farrowing house.
• The costs that result from neglecting gilts.  
• How changes in Prop 12 will affect gilt selection and development.
• Ron Ketchem’s “Golden Chop”

About the Guest

Robert Drew has well over 3 decades of experience that he brings with him to MAXIMUM AG in both Outdoor and Indoor sow production on a large scale. Along with establishing on-farm Quality Management Programs and Independent Consulting roles, Drew’s knowledge of group housing is a great addition for MAXIMUM AG and its customers. His first exposure to ESF technology was more than 30 years ago in the UK. More recently he has worked with many of the other group feeding systems in the US as the industry started to adapt to the European way of thinking.

What can you learn from this episode of Popular Pig?

• How Robert Drew became involved with the swine industry.
• The Origins of Electronic Sow Feeding (ESF).
• How ESP became so popular.
• The differences and benefits of front exit and back exit stalls.
• A Summary of Prop 12.
• The role that ESF can play in helping with Prop 12 compliance.
• Robert Drew’s “Golden Chop”

About the Guest

TJ Klith is a project designer and member of the solar business development team for Trusted Energy out of Storm Lake, Iowa. He is certified by the North American Board of Certified Energy Practitioners (NABCEP) as a Photovoltaic (PV) Installation Professional. He has been involved in the design and/or installation of over a hundred solar energy systems for swine production facilities. TJ believes that solar energy and energy storage systems will play a key role in the future of the commercial swine industry, as the means to increase profitability by significantly reducing the electrical costs that are associated and necessary with swine production operations. In addition to the financial benefits that customers experience, he is also excited to part of an industry that is helping to make great strides toward sustainability and carbon reduction around the world. 

What can you learn from this episode of Popular Pig?

• TJ’s background and role in the industry
• How does solar energy work?
• What happens with your current electricity provider if you go solar?
• Does the power company buyback any power a solar PV system produces that you don’t use? 
• How long does a solar PV system last? 
• How well does solar energy work with hog production facilities? 
• What incentives are currently available to make going solar even more financially feasible? 
• What is the typical payback and profitability of going solar on a hog production facility? 
• What is the process for installing solar energy at a hog production facility?

Feel free to contact TJ with any questions or inquiries about solar energy via email at TJK@trustednrg.com 

About the Guest

Vivian Howard is an award-winning cookbook author, TV personality, chef, and restaurateur. Her first cookbook, Deep Run Roots: Stories & Recipes from My Corner of the South (2016), is a New York Times bestseller and was named “Cookbook of the Year” by the International Association of Culinary Professionals. She created and stars in public television shows Somewhere South and A Chef’s Life, for which she has won Peabody, Emmy and James Beard awards. Vivian runs the restaurants Chef & the Farmer in Kinston, NC; Benny’s Big Time in Wilmington, NC; Handy & Hot and Lenoir (opening December 2020) in Charleston, SC. In October 2020, Vivian released her second cookbook, This Will Make It Taste Good: A New Path to Simple Cooking.

What can you learn from this episode of Popular Pig?

• Vivian Howard’s Background and Journey to Food
• The role that the swine industry has played in her life
• How studying in Argentina and New York changed her perspective and goals
• How she started her restaurants and created the greatest food experience in Eastern North Carolina
• The amazing versatility of pork and how you can make it even better
• How to best compliment pork with other side dishes or cooking methods
• The missing link to greatly increase domestic pork consumption
• Vivian Howard’s “Golden Chop”

About the Guest

Jay has over 35 years of programming experience across a variety of domains including embedded systems, network appliances, industrial automation, Unix-based servers, as well as stand-alone applications. He also has extensive experience in both product design and system-level design and architecture for both new and legacy systems. He’s had key roles in nine startups resulting in four acquisitions of $100M+ and one IPO, and has been directly involved in numerous other startups as well as established companies in a variety of industries. Currently, he serves on the advisory boards of several companies, works with investment funds to companies under consideration for addition to their portfolios, and provides consulting for a select clientele. 

What can you learn from this episode of Popular Pig?

• Jay Goodwin’s Background
• How to properly dissect and interpret problems
• Asking “why” and how to do it well
• The signs that may mean that you are down the wrong path
• How the Pork Industry can best approach consumers
• Jay Goodwin’s “Golden Nugget”

About the Guest

Todd Heisterkamp was raised in a multi-generational farm family in western Iowa. Being a young man witnessing the struggles of his family during the fuel crisis of the late 1970s and the farm crisis of the early 1980s, Todd decided to choose an education and career path outside of agriculture. After having a successful 20-year career in business development and in manufacturing management in other industries, Todd joined the equipment-side of the pork industry 15 years ago… rediscovering his ag roots.

He now serves as Executive Director of Crystal Spring Hog Equipment and is responsible for overseeing the worldwide business development and marketing of Crystal Spring products. Todd is proud to work with the Crystal Spring Business Development team and is especially happy to work every day with his wife, Natalia Rimi Heisterkamp, who serves as Crystal Spring’s Director of Global Strategy. 

What can you learn from this episode of Popular Pig?

• Todd’s background and how he became involved in the pork industry
• The significance and cost of poorly conditioned sows in lactation
• The bad habits that contribute to poorly conditioned sows in lactation  
• The differences between dry and wet/dry lactations feeders and their varied benefits
• Can you share a golden nugget for the audience?

About the Guest

Mike Ellis was born and brought up in a coal mining village in the north of England.  He obtained B.S. (in Agriculture) and Ph.D. (in Applied Swine Genetics) degrees from the Department of Agriculture at the University Newcastle-Upon-Tyne where from 1978 he held the position of Lecturer in Pig Production.  He moved to the University of Illinois in 1992 where his current position is Professor of Swine Production Management.  Dr. Ellis’ research interests span a range of areas related to applied swine production with a particular focus on managing the growth of pigs in wean-to-finish facilities, animal handling and transportation, pre-weaning mortality, and pork quality.   He has advised over 60 students for MS and/or Ph.D. degrees and has published over 180 papers in peer-reviewed scientific journals, 300 abstracts, and in excess of 300 occasional publications and reports, and has given presentations at over 250 scientific and producer meetings worldwide.  

What can you learn from this episode of Popular Pig?

• How Dr. Mike Ellis became involved with the Swine Industry
• The complexities of fostering
• Past and ongoing research to better understand fostering
• The best practices around fostering
• Common attributes of highly successful teams in the farrowing house
• Dr. Mike Ellis’s “Golden Nugget

About the Guest

Jim Long is a graduate of the University of Western Ontario in London, Ontario, Canada.

He is responsible for the direction of Genesus, drives change and sets the strategy and vision for the company, overseeing day to day business of running and managing the company.

He writes a weekly commentary on the Swine Industry that is picked up not only in English, and Chinese as well as 15 additional languages across 27 countries around the world, making Jim Long the most recognized name globally in the pork industry. So far, Jim has visited 52 swine producing countries. Jim is married to Sarah and has four children.

What can you learn from this episode of Popular Pig?

• How Jim Long became involved with the swine industry
• The meaning of True vs Truth
• The New Years resolutions that the swine industry needs to make
• How pork producers can make the most of 2021
• Jim Long’s “Golden Nugget”

About the Guest

Kevin brings nearly 20 years of experience in financing, managing, growing, and investing in early-stage companies.

Kevin brought his operational expertise in managing and growing other organizations to the Kansas Bioscience Authority (KBA) in 2013 as its Chief Financial Officer and Chief Operating Officer where he oversaw all financial, human resource, information technology, and legal aspects of the organization. Kevin’s major focus was on the daily management of the organization’s assets which included real estate, limited partner positions in venture funds, and direct equity positions in early-stage animal health, agriculture, and human health companies. His extensive experience in finance and growing early-stage companies also helped prepare the KBA’s portfolio investment companies for future acquisition.

Prior to joining the KBA, Kevin served as the Chief Financial Officer and Chief Operating Officer of the Urban Entrepreneur Partnership (UEP) which was a spinout organization of the $2 billion Ewing Marion Kauffman Foundation. The UEP provided high-level management consulting for early to mid-stage companies primarily in the healthcare, aerospace, and automotive industries with annual revenues up to $500 million.

Kevin also serves on the Selection Committee for the Food and Ag Track of InvestMidwest.

Kevin is a Kauffman Fellow, completed the Venture Capital Executive Program at Berkeley, and earned a BS in Accounting and Finance from Kansas State University. Kevin is very active in the civic sector and currently serves on the board of directors for INTRUST bank and the United Way of Greater Kansas City where he also chairs the Finance committee. He recently completed his tenure on the Kansas State University Foundation board of directors where he chaired the finance committee and asset management committee. Kevin was recently selected as the 2015 Kansas City Business Journal CFO of the Year and the 2016 Outstanding Executive of the Year by the Kansas State University Finance Advisory Board.

What can you learn from this episode of Popular Pig?

• Kevin Lockett’s background and role today
• Learn about Fulcrum Global Capital
• How to evaluate technology investments in livestock and animal health industries
• What to look for in a company that is focused on agtech in the animal health space
• Why agtech in animal health is so hard
• What needs to change before agtech can reliably and consistently succeed in the livestock and animal health space
• Kevin Lockett’s Golden Nugget

About the Guest

Jon Hoek grew up in the south suburbs of Chicago, IL, and was inspired to Agriculture by his Grandpa.  He graduated with a degree in Agricultural Production Management in 1986.  From 1987 to 1997 he owned and operated a 550-sow farrow to finish swine operation. Jon finished a 20-year career with Belstra Milling in 2017 to start a technology company focusing on precision livestock farming and human capital.  Jon has presented both internationally and domestically on the topic of pig production, systems management, and barn culture.  Jon and his wife Laureen have four children and two grandchildren and reside in Wheatfield, IN. 

What can you learn from this episode of Popular Pig?

• How Jon Hoek became involved in the swine industry
• The coming disruptions in business models
• Age of extinction- Solutions needed to stay ahead of the curve
• How to properly equip your human capital
• The use of OKR goal-setting and Continuous Performance Management
• Tools for quantifying organizational health
• The use of technology for human-assisted production 
• Training the people for adaptation of technology

About the Guest

Dave DeVries is a third-generation farmer from Drayton, Ontario, Canada. With his wife Lauren, they operate Zeldenrust Farms Ltd.,  a farrow to finish hog farm, producing hogs for the Raised Without Antibiotics market. Dave and Lauren have been blessed with four boys ages 6 years, 4 years, and 8-month-old twins. It has been a joy to watch the boys take a keen interest in agriculture from a young age.

Dave is actively involved within his local Reformed Church, as well as his community’s food bank and serves as a Delegate for his County’s Pork Producers Association. 

What can you learn from this episode of Popular Pig?

• How Dave De Vries became involved in the pork industry
• How his upbringing prepared him to take over the family farm at a young age
• The experience of expanding his family operations
• The technologies that he selected to make his day to day more efficient, along with others that he intentionally left out. 
• The role of his family on day-to-day operations
• The impact growing up on a farm has on children
• Dave De Vries golden nugget